Social Media for Business Development
Rich Brooks | flyte new media | takeflyte.com | twitter.com/therichbrooks
NEED HELP WITH SOCIAL MEDIA?
Rich Brooks
207.523.5141
[email protected]
Training
Consulting
Outsourcing
TODAY WE’LL COVER
ENGAGE!
Tambako the Jaguar
TODAY WE’LL COVER
DRIVE!
Bruno. C.
TODAY WE’LL COVER
CONVERT!
Romain Guy
TODAY WE’LL COVER
MEASURE!
Heavy Weight Geek
YOUR CHALLENGES
Compliance
Limited Resources
Customer Inertia
fdecomite
SOCIAL MEDIA BENEFITS
Brand Awareness
Customer Service
Lead Gen
SOCIAL MEDIA ISN’T THE ANSWER
DIGITAL MARKETING ACTION PLAN
Attraction
Retention
Conversion
Measurement
http://www.flickr.com/photos/myklroventine/
WHERE DO YOU START?
Goalsderrickcollins
SOCIAL MEDIA STRATEGY
“You cannot have a social media strategy without a content strategy.”
--Susan Cato
SOCIAL MEDIA
• Platforms vs. Networking
Platform vs Networking
Julie Rashelle Official GDC
SOCIAL PLATFORMS
Increase your visibility
Let you tell your story
Allow engagementWayne Large
KEYWORD RESEARCH
Brainstorm key phrases
Test your beliefs
Create your copy
Calsidyrose
GENERATING KEYWORDS
BREAKING DOWN A BLOG POST
SOCIAL NETWORKING
Engage
Promote
Drive traffic
BUILDING BETTER LINKS
FACEBOOK MARKETING
TARGETING ON FACEBOOK
PROFILES FOR EMPLOYEES
DRIVING TRAFFIC
Sarah G
CAN YOU BE TRUSTED?
FIRST IMPRESSIONS MATTER
PRESENTATION MATTERS
irene
LIMIT CHOICES
ecudiélle
THE EYES HAVE IT
James Breeze | usableworld.com.au & tobii.com
BUILDING BETTER LINKS
TAKEAWAYS
Create valuable content
Choose your channels
Drive and convertmasochismtango
THANK YOU
@therichbrooks!!!!!!Rich Brooks!flyte new media
takeflyte.com!@therichbrooks!