rich social: not your grandfather's rich media
DESCRIPTION
Social media has become a significant part of marketing strategies across all industries - social marketing budgets are projected to double over the next 5 years. As the top Internet activity, Social is an avenue that marketers need to not only recognize, but understand how to blend into their marketing strategies to best suit their brand's needs. In this webinar deck, learn the most effective methods of building, managing and optimizing your social campaigns.TRANSCRIPT
Presented by Kira Sparks, Shoutlet, and Marcus Whitney, Moontoast
Thursday, April 10, 2014
RICH SOCIAL: NOT YOUR GRANDFATHER’S RICH MEDIA
Follow Us
#RichSocial
Social Rich Media Advertising Platform
Moontoast helps brands deliver engaging Social experiences across all social channels and device types.
Awareness Consideration Intent Lead Generation Conversion Brand Loyalty
Who Moontoast Has Worked With
Connect with Moontoast
@Moontoast
Facebook.com/Moontoast
linkedin.com/company/moontoast-inc
pinterest.com/MoontoastPins/
Gplus.to/Moontoast
Youtube.com/moontoasttv
Today’s Presenters
Rick Martira @RJMartiraJr
Senior Director Marketing & Strategy
Marcus Whitney @marcuswhitney
Co-Founder CBDO
UNIFIED
exists to transform social data into Marketing Intelligence and Success for brands and agencies.
Smart Social for Smart Marketers
The Social Operating Platform
SOCIETY FOR NEW COMM, RESEARCH, BEST TECHNOLOGY
AMERICAN BUSINESS AWARDS, BEST NEW MARKETING & PR PRODUCT
FACEBOOK ERA OF THE NEWS FEED WINNER
INTERNET WEEK FUTURE OF ADVERTISING: PEOPLE’S CHOICE AWARD
BEST SOCIAL MEDIA PLATFORM INNOVATION
CCW’S BEST TRAINER AND BEST QUALITY ACTOR
The Social Opera@ng PlaBorm
Top Ranked in 7 Categories by Forrester Research
The Social Operating Platform
System of Record Customers We chose Unified’s Social Operating Platform because it will allow both our internal business groups and agency partners to execute collaboratively in one cloud-based platform, while providing our executive leadership a holistic ROI view into our overall social investments.
Entertainment CPG Finance Travel Automotive Technology
Who We Serve
“ “ Matt Ford, Digital Partnerships
State of Social Marketing Industry
Social is now the top Internet activity:
Time Americans spend on social media each day. 37
MINUTES
State of Social Marketing Industry
Businesses using social media are 1.5 to 2 times more likely to anticipate revenue growth
State of Social Marketing Industry
Monthly Active Users by Network
State of Social-Mobile Marketing Industry
60% of social media time is spent on smartphones and tablets
State of Social-Mobile Marketing Industry
Time spent on Pinterest’s mobile app in 2013 grew
more than 6,000%
(Source: Nielsen)
Tapping in
How can brand marketers best tap into the potential of the
social mobile world?
Tapping in
Brands must create exceptional experiences that build a relationship with their audience 1
Tapping in
Brands must set themselves apart from their competitors by giving their social fans engaging, interactive content 2
Tapping in
Brands must create a unified experience across all channels & devices 3
Social Feed Marketing & Social Rich Media
Social Feed Marketing
The world now moves at the Speed of the Feed.
Social Feed Marketing Experts
Over 500 global brands & agencies use Unified’s Social Operating Platform and Services to measure, engage and advertise
across social media.
2013 AWARD WINNER
FACEBOOK ERA OF THE NEWS FEED
Marketing Solutions Across All Major Social Networks.
The first private company to have programmatic API access to all
3 major social networks
What is Social Rich Media?
Social Rich Media takes the power of Social Media and amplifies it for deeper user experiences in the Social feed. It is a branded ad format, powered by Facebook advertising, promoted Tweets, and other Native ad types.
Social Rich Media outperforms the rest
These industry leading social rich media units drive higher click through and engagement compared to display and mobile rich media.
Moontoast Results vs. Display & Mobile Rich Media
Moontoast CTR Display Rich CTR
Moontoast CTR Mobile Rich CTR
Moontoast Engagement Display Rich Engagement
12X Greater CTR vs. Display Rich Media
160% Greater CTR vs. Mobile Rich Media
150% Greater
Engagement vs. Display Rich Media
Social Rich Experience Experts
When you combine the two…
When you combine Social Feed Marketing and Social Rich Media you:
Enhance The Power of Native.
Enhance the Power of Native
Max Ad Performance
Multi- Touch-point Experiences
Measurable Impact
1
2
3
Impacts the entire Consumer Journey
Awareness Consideration Intent Lead Generation Conversion Brand Loyalty
Timer Ratings & Reviews Configurator Data Capture Business Locator Voting
Measuring Rich Social
Rich Unit Analysis Social Ad Analysis
Shared insights for optimization & applied learnings
Building, Managing & Optimizing Social Campaigns
Build
Create Social Rich ads in unison with your social marketing campaigns
Manage
Publish, target and manage your Social Rich ads in real-time for the best performance
Optimize
Analyze and learn from how your ads have performed in order to achieve better results in your next campaigns
Nissan October Car Care Sweepstakes
OBJECTIVES • Drive awareness, service
bookings, and conversion • Find orphaned VINs STRATEGY • Countdown Rich Media unit • Sweepstakes Rich Media unit,
targeting custom audiences RESULTS • 744 Facebook Registrants • 91% mobile conversion rate • 135 orphaned VINs identified
• 2,422% growth in take-rate • $35M in aftersales service revenue • 18:1 Netted return on investment
VEVO’s Hottest Latin Music Videos of Summer
OBJECTIVES • Drive artist and brand
awareness, click-throughs and conversion
STRATEGY • Voting Rich Media unit • Mobile-first quality • Show fans real-time
results in-unit
RESULTS • 88,000 ad expansions • 13.69% click-through rate
• 44.8% in-unit voting conversion • 30,000 in-unit votes
Want to find out more about Moontoast? Contact [email protected]
Join us for our webinars each month:
Go to moontoast.com/webinar to find out what’s coming up
Unified – Find out more
Want to find out more about Unified?
Contact [email protected]
Or visit www.unifiedsocial.com