Social MediaDaily “Punch List”

Read & Filter Scan new articles in Google Reader for relevant pieces for target personas

o ID those for retweeting, responding to, drafting our own version/perspective for blog Scan new tweets from our Twitter followers

o Look for those to retweet and respond to Scan key “trades” for relevant articles

o ID those for responding to, republishing via Twitter or blog Scan Facebook updates

o Id issues, topics, etc we might want to engage

Publish/Republish Post interesting third-party articles into Twitter, Facebook and/or blog

o Consider one-paragraph intro on blog before sending to third-party link (if time allows, but this helps with traffic and SEO)

Aggregate content into “Best Of” formats for 1-2 times/weekly publishingo Best of blog postso Best of Twitter blog posts

Publish new, original content onto your blogo Pull from editorial calendaro Assign & pull from other employees, customers, influencerso Republish third-party content with permission

Syndicate Distribute original content via syndication services

o StumbleUpono Diggo Tumblro Del.icio.us

Engage Identify content (from above) that needs a response or engagement from your company or

individuals therein Distribute response “jobs” to others at the company based on content roles and areas of expertise Monitor for “responses to responses”

o Most publishing platforms will let you get email notification when this happens