Social media daily punch list sample

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Post on 08-Aug-2015

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Social Media

Daily Punch List

Read & Filter

Scan new articles in Google Reader for relevant pieces for target personas

ID those for retweeting, responding to, drafting our own version/perspective for blog

Scan new tweets from our Twitter followers

Look for those to retweet and respond to

Scan key trades for relevant articles

ID those for responding to, republishing via Twitter or blog

Scan Facebook updates

Id issues, topics, etc we might want to engage

Publish/Republish

Post interesting third-party articles into Twitter, Facebook and/or blog

Consider one-paragraph intro on blog before sending to third-party link (if time allows, but this helps with traffic and SEO)

Aggregate content into Best Of formats for 1-2 times/weekly publishing

Best of blog posts

Best of Twitter blog posts

Publish new, original content onto your blog

Pull from editorial calendar

Assign & pull from other employees, customers, influencers

Republish third-party content with permission

Syndicate

Distribute original content via syndication services

StumbleUpon

Digg

Tumblr

Del.icio.us

Engage

Identify content (from above) that needs a response or engagement from your company or individuals therein

Distribute response jobs to others at the company based on content roles and areas of expertise

Monitor for responses to responses

Most publishing platforms will let you get email notification when this happens