Download - Social Media and E-Commerce Trends in 2013
TREND 2 OF 7:SOCIAL COMMERCE
Saturday, December 1, 2012
@MrobertsOnline
Total U.S. e-commerce spending reached $256 billion in 2011, up 12% from 2010.
Saturday, December 1, 2012
@MrobertsOnline
Total U.S. e-commerce spending reached $256 billion in 2011, up 12% from 2010.
E-commerce is growing, mobile category is growing, multiple devices, scale through social sharing.
Saturday, December 1, 2012
@MrobertsOnline
Total U.S. e-commerce spending reached $256 billion in 2011, up 12% from 2010.
E-commerce is growing, mobile category is growing, multiple devices, scale through social sharing.
With this completely new shopping environment, have to recreate the shopping experience.
Saturday, December 1, 2012
@MrobertsOnline
Dec. 2010 Dec. 2011
Mobile online retail (Mobile users)
87% Increase
15,221
28,537
Mobile commerce: 2nd fastest
audience growth category for mobile
Saturday, December 1, 2012
@MrobertsOnline
“The use of social strategies to anticipate, personalize and energize the shopping experience.”
-Altimiter Group
Saturday, December 1, 2012
@MrobertsOnline
Purchase path
Most spend time and money to polish these pages. This page is neglected
but this is the page that gets socially shared.
Saturday, December 1, 2012
@MrobertsOnline
Make product names more enticing to capitalize on when theyʼre shared.
Why not say: “Iʼm ready to scale Mt. Everest with this new North Face gear...”
Saturday, December 1, 2012
@MrobertsOnline
Shift from a static product page to a social dynamic one showing product uses, customer reviews, what else it can be used with, re-inspiring, etc.
Product
Use with New ideas
Inspire
ConnectGo on surf trip
Saturday, December 1, 2012
@MrobertsOnline
4 Categories of Social Commerce
Letʼs Be Social
Enlightened Engagement
Store of the Community
Frictionless Commerce
Brand advocacy,basic social sharing
features, personalization, contextualization, CRM
Saturday, December 1, 2012
@MrobertsOnline
4 Categories of Social Commerce
Letʼs Be Social
Enlightened Engagement
Store of the Community
Frictionless Commerce
Sentiment analysis, share expert insight, peer reviews, review
aggregation across sites
Saturday, December 1, 2012
@MrobertsOnline
4 Categories of Social Commerce
Store of the community
Enlightened EngagementLetʼs be social
Frictionless Commerce Community driven
assortments, shelf personalization, demand-
shaping analytics
Saturday, December 1, 2012
@MrobertsOnline
4 Categories of Social Commerce
Frictionless Commerce
Enlightened EngagementLetʼs be social
Store of the community
Connect like-minded shoppers, gaming loyalty programs,
automate mobile checkout, geo-location in-store, integrate social into physical stores, CR
at the shelf
Saturday, December 1, 2012
@MrobertsOnline
Jeremiah Owyang
Some inspiration, ideas and research from:
Thomas Baekdal
McKinsey
ComScore
Altimiter Group
Richard Bartel
Gabe Zicherman Roger McNamee
Saturday, December 1, 2012
Saturday, December 1, 2012
Questions?
Mike Roberts
Blog: www.AllegorieDesign.com@MrobertsOnline
www.linkedin.com/in/mrobertsonline/Saturday, December 1, 2012
