Download - Social media 101
![Page 1: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/1.jpg)
Social Media 101
![Page 2: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/2.jpg)
FSC Interactive
![Page 3: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/3.jpg)
Andy Kutcher
![Page 4: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/4.jpg)
What is Social Media?
![Page 5: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/5.jpg)
But, What is Social Media?Social Media is any online or mobile network that allows for people to congregate, share and communicate. It’s a party….
online
![Page 7: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/7.jpg)
CustomizationConsistencyCommunityContent
![Page 8: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/8.jpg)
Content
![Page 9: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/9.jpg)
We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement.
– Tom Curley, CEO of The Associated Press
![Page 10: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/10.jpg)
I need more content?!?
Mer.
![Page 11: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/11.jpg)
What Should I Post?
(almost anything!)
![Page 12: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/12.jpg)
News articles featuring your business or your industry
![Page 13: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/13.jpg)
Blog posts you’ve written
![Page 14: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/14.jpg)
Photos and videos giving fans the “inside” or “behind the scenes” look
![Page 15: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/15.jpg)
Questions you want to have answered
![Page 16: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/16.jpg)
Links to your website
![Page 17: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/17.jpg)
Share Other People’s Relevant Content
![Page 18: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/18.jpg)
Events You’ve Created
![Page 19: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/19.jpg)
“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”
- John Jakes, author
![Page 20: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/20.jpg)
Where Should I Post?
(everywhere!)
![Page 21: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/21.jpg)
![Page 22: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/22.jpg)
Content shouldn’t scare you…
After all, it’s yours…
![Page 23: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/23.jpg)
Consistency
![Page 24: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/24.jpg)
![Page 25: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/25.jpg)
When Should I Post?
(everyday!)
![Page 26: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/26.jpg)
Create a Schedule(and stick to it!)
![Page 27: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/27.jpg)
![Page 28: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/28.jpg)
Customization
![Page 29: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/29.jpg)
You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!
- James Bond, Tomorrow
Never Dies
![Page 30: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/30.jpg)
Community
![Page 31: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/31.jpg)
com·mu·ni·ty /kəˈmyunɪti/ noun, plural -ties.
a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
![Page 32: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/32.jpg)
Who’s A Part of My Community?
Who isn’t?
![Page 33: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/33.jpg)
Anyone you interact
with, even if only one time, is a
part of your community
http://www.coolinfographics.com/blog/2010/10/14/map-of-online-communities-2.html
![Page 34: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/34.jpg)
How Do I Grow My Community?
Shout it From the Rooftops!
![Page 35: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/35.jpg)
Share Whatchya Got
![Page 36: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/36.jpg)
Print Materials
![Page 37: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/37.jpg)
Email Signature
![Page 38: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/38.jpg)
How Do I Engage My Community?
Content!
![Page 39: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/39.jpg)
Give ‘Em What They want
![Page 40: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/40.jpg)
But Remember…
People change. You have to change with them.
![Page 41: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/41.jpg)
![Page 42: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/42.jpg)
Which Platforms are Right for Me?
http://socialmediatoday.com/index.php?q=SMC/118475
![Page 43: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/43.jpg)
![Page 44: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/44.jpg)
What is Twitter
![Page 45: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/45.jpg)
Cocktail Party Rules of Engagement
![Page 46: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/46.jpg)
Cocktail Party Rules of Engagement
– Don’t talk all about yourself
– Find the people who interest you
– Try to add value to the conversation
– Follow up with your new friends
![Page 47: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/47.jpg)
Speaking the language
RT @fscnola hosting a #socialmedia101 training session this morning!
![Page 48: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/48.jpg)
Twitter Translator
Saaay What?
![Page 49: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/49.jpg)
Replies
@ denotes a tweet sent to another Twitter user.
@TiffanyStarnes see you in the park tonight!
![Page 50: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/50.jpg)
Retweet
Like forwarding a message in e-mail. This helps grow community and makes people feel good.
RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
![Page 51: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/51.jpg)
Direct Message
DM is a private message that you can only send to those who follow you.
D Adeletiblier Here’s my e-mail address [email protected]
![Page 52: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/52.jpg)
Hashtag
# makes a term into a keyword that is searchable, also used to imply sarcasm or humor
@tiffanystarnes is speaking in tongues at #socialsummit
@nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
![Page 53: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/53.jpg)
Sign me UP!
YES!
![Page 54: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/54.jpg)
Sign Up
![Page 55: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/55.jpg)
Fill out your profile
![Page 56: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/56.jpg)
Find and Follow People
![Page 57: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/57.jpg)
Content
What are you doing?…in 140 characters…
![Page 58: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/58.jpg)
![Page 59: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/59.jpg)
Your Own Content
![Page 60: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/60.jpg)
Other People’s Content
![Page 61: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/61.jpg)
Whatever is Relevant
![Page 62: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/62.jpg)
Responses to People
![Page 63: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/63.jpg)
Why Does This Matter?
Because……people use Twitter
![Page 64: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/64.jpg)
Customer Feedback
![Page 65: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/65.jpg)
Deals & Specials
![Page 66: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/66.jpg)
Giveaways
![Page 67: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/67.jpg)
Customer Service
![Page 68: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/68.jpg)
• Drive sales• Increase newsletter database• Generate leads• Recruit employees• Foster Facebook growth
To accomplish goals:
![Page 69: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/69.jpg)
How Often Do I Need to Tweet?
As Often as Possible.
![Page 70: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/70.jpg)
Post: When You Have Content
![Page 71: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/71.jpg)
Post: Whenever You’re Comfortable
![Page 72: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/72.jpg)
Don’t Post: If You’re Just Regurgitating
![Page 73: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/73.jpg)
How Do I Use Twitter For My Business?
With the Right Tools
![Page 74: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/74.jpg)
Customize Your Twitter Page
![Page 75: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/75.jpg)
Manage(on your computer)
![Page 76: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/76.jpg)
CoTweet
![Page 77: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/77.jpg)
Hootsuite
![Page 78: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/78.jpg)
Tweetdeck
![Page 79: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/79.jpg)
Manage(on the go)
![Page 80: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/80.jpg)
Beauty in Brevity
![Page 81: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/81.jpg)
Who’s My Community?
People Talking About You, to You or With You. People In Your Industry.
People In Your City.Basically, everyone.
![Page 82: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/82.jpg)
www.search.twitter.com“search term” near:zipcode
![Page 83: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/83.jpg)
www.Listorious.com
![Page 84: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/84.jpg)
• @wdsu• @The_Gambit• @FSCnola • @Fleurtygirl• @Official_Saints• @hornets
A Few to Follow Locally
![Page 85: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/85.jpg)
How Do I Track Success?
Great Question!
![Page 86: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/86.jpg)
Success = ____________?
“A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”
- Coach Mike Krzyzewski
![Page 87: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/87.jpg)
Bit.ly
![Page 88: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/88.jpg)
Who.Unfollowed.Me
![Page 89: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/89.jpg)
TweetStats
![Page 90: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/90.jpg)
Measuring Success on TwitterReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/
Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com
BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/
TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com
OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
![Page 91: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/91.jpg)
The ‘book
![Page 92: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/92.jpg)
So you have a Facebook Page?
Now what?
![Page 93: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/93.jpg)
Where Should I Post?
(everywhere!)
![Page 94: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/94.jpg)
![Page 95: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/95.jpg)
![Page 96: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/96.jpg)
![Page 97: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/97.jpg)
![Page 98: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/98.jpg)
![Page 99: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/99.jpg)
How Do I Post…
(as a page?)
![Page 100: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/100.jpg)
![Page 101: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/101.jpg)
![Page 102: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/102.jpg)
![Page 103: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/103.jpg)
![Page 104: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/104.jpg)
When Should I Post?
(everyday!)
![Page 105: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/105.jpg)
![Page 106: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/106.jpg)
![Page 107: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/107.jpg)
Post Everyday(even if you don’t have content!)
![Page 108: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/108.jpg)
How Do I Set Myself Apart?
I Just Gotta Be Me…
![Page 109: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/109.jpg)
Facebook Apps
![Page 110: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/110.jpg)
Page Settings
![Page 111: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/111.jpg)
Facebook Places
![Page 112: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/112.jpg)
Claiming Your Place
![Page 113: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/113.jpg)
![Page 114: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/114.jpg)
Facebook Deals
![Page 115: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/115.jpg)
Creating a Deal
![Page 116: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/116.jpg)
![Page 117: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/117.jpg)
![Page 118: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/118.jpg)
Build Your Own Tab
![Page 119: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/119.jpg)
![Page 120: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/120.jpg)
![Page 121: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/121.jpg)
![Page 122: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/122.jpg)
![Page 123: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/123.jpg)
![Page 124: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/124.jpg)
![Page 125: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/125.jpg)
![Page 126: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/126.jpg)
Who’s A Part of My Community?
Clients, Customers, Employees
![Page 127: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/127.jpg)
Everyone You Interact With =
Potential Facebook Fan
![Page 128: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/128.jpg)
Everyone You Interact With =
Your Community
![Page 129: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/129.jpg)
How Do I Grow My Community?
Shout it From the Rooftops!
![Page 130: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/130.jpg)
Facebook Ads
![Page 131: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/131.jpg)
![Page 132: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/132.jpg)
![Page 133: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/133.jpg)
Add Favorite Pages
![Page 134: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/134.jpg)
How Do I Understand My Community?
Insights
![Page 135: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/135.jpg)
![Page 136: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/136.jpg)
Insights: Users
![Page 137: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/137.jpg)
![Page 138: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/138.jpg)
![Page 139: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/139.jpg)
![Page 140: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/140.jpg)
![Page 141: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/141.jpg)
Insights: Interactions
![Page 142: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/142.jpg)
![Page 143: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/143.jpg)
YouTube
![Page 144: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/144.jpg)
What is YouTube?
YouTube is the largest search engine second only to Google.
![Page 145: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/145.jpg)
![Page 146: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/146.jpg)
![Page 147: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/147.jpg)
What Should I Post?
Anything That Provides a “Behind the Scenes” look!
![Page 148: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/148.jpg)
How-To Videos
![Page 149: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/149.jpg)
Behind The Scenes
![Page 150: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/150.jpg)
Professional Videos
![Page 151: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/151.jpg)
Keep it Short.
![Page 152: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/152.jpg)
What Should My Channel Look Like?
Like You!
![Page 153: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/153.jpg)
Make Your YouTube Channel all About You!
![Page 154: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/154.jpg)
Tag Videos & Create Playlists
![Page 155: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/155.jpg)
Search Optimization
![Page 156: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/156.jpg)
Where’s My Community?
All Around You
![Page 157: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/157.jpg)
Find Other Channels Like Yours
![Page 158: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/158.jpg)
And…Comment!
(with keywords!)
![Page 159: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/159.jpg)
And…Subscribe!
![Page 160: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/160.jpg)
How Do I Know if it’s Working?
Analyze!
![Page 161: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/161.jpg)
YouTube Insights
![Page 162: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/162.jpg)
![Page 163: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/163.jpg)
Flickr
![Page 164: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/164.jpg)
What is Flickr?
![Page 165: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/165.jpg)
...words and pictures can work together to communicate more powerfully than either
alone. – William Albert Allard
![Page 166: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/166.jpg)
What Counts as Content?
Photos!Photos!Photos!
![Page 167: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/167.jpg)
Photostream(your photos)
![Page 168: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/168.jpg)
Sets, Galleries, Collections(Other People’s Photos)
Galleries allow up to 18 public photos. It’s an
opportunity to celebrate the creativity of your
fellow members.
A collection is a group of your photo sets that are related
to one another
A set is a group of photos
![Page 169: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/169.jpg)
Keywords, Keywords, Keywords!
![Page 170: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/170.jpg)
Who is, Where is My Community?
On Flickr, too!
![Page 171: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/171.jpg)
Find, Create and Join Groups
![Page 172: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/172.jpg)
Link Your Networks from Flickr
![Page 173: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/173.jpg)
Link Your Networks To Flickr
![Page 174: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/174.jpg)
![Page 175: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/175.jpg)
![Page 176: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/176.jpg)
What Is LinkedIn?
![Page 177: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/177.jpg)
The Ultimate Business Networking Event
Who Do You Know?
Who Do THEY Know?
Who Are You Trying to Reach?
How Do You Expand Your Network?
How Do You Set Yourself Apart?
![Page 178: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/178.jpg)
By the Numbers- 45 million users /profiles- Average of 1.5 million US visits per month- 80% of companies using LinkedIn as a primary tool to find employees
![Page 179: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/179.jpg)
By The NumbersAverage age: 41Average household Income: $100K+College Grads: 80%Business Decision Makers: 50%
![Page 180: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/180.jpg)
What Do I Put on LinkedIn?
Personally?
![Page 181: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/181.jpg)
First, Let’s Talk About MeCOMPLETE your Profile…- Add Your Picture- Include ALL job history- Ask For and Make Recommendations- Optimize EVERYTHING
- Job Titles- Updates- Summary
![Page 182: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/182.jpg)
What Do I Put on LinkedIn?
Professionally?
![Page 183: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/183.jpg)
Create a Business Profile
![Page 184: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/184.jpg)
Now What?
Community!Build Your Community!
![Page 185: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/185.jpg)
Who Do You Know?
![Page 186: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/186.jpg)
Who Do They Know?
- Always personalize requests!
- Include an introduction and why you would like to connect
- Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST
![Page 187: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/187.jpg)
Look to Existing Contacts for New Contacts
![Page 188: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/188.jpg)
Join Groups
![Page 189: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/189.jpg)
Answer Questions(Position Yourself as an Expert)
- Search open questions - Offer your expert opinion- Don’t know the answer, share it with someone who might
![Page 190: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/190.jpg)
Give and Receive Recommendations
![Page 191: Social media 101](https://reader038.vdocuments.site/reader038/viewer/2022110306/5551309eb4c905325d8b4dc7/html5/thumbnails/191.jpg)
FSC Interactive1943 Sophie Wright Place
New Orleans, LA 70130
E-mail: [email protected]: www.facebook.com/fscinteractive
Twitter: www.twitter.com/fscnola O: 504-894-8011F: 504-894-8012