Download - Social Contest Meridiana 2015
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CASE STUDY
LONDON | MILAN | ROME
Italy, 2015 MediaSocial Contest
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During the Christmas season Meridiana wanted to engage with consumers and generate leads on social media.
CASE STUDY SOCIAL CONTEST ITALY, 2015
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The idea was simple yet effective: ask users to sign up to the newsletter and find out if they won one of the daily Gift Cards
CASE STUDY SOCIAL CONTEST ITALY, 2015
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We launched a social contest on Facebook, getting the attention of users also on Instagram and Twitter
CASE STUDY SOCIAL CONTEST ITALY, 2015
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PRIZE DRAW
USER JOURNEY
CHOOSE FLIGHT
INSTANT WINSIGN UP TO NEWSLETTER
CASE STUDY SOCIAL CONTEST ITALY, 2015
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Several users won different prizes:Daily Gift Cards (instant-win)Flights to New York (final prize draw)
CASE STUDY SOCIAL CONTEST ITALY, 2015
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CASE STUDY SOCIAL CONTEST ITALY, 2015
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CASE STUDY SOCIAL CONTEST ITALY, 2015
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CASE STUDY SOCIAL CONTEST ITALY, 2015
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CASE STUDY SOCIAL CONTEST ITALY, 2015
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CASE STUDY SOCIAL CONTEST ITALY, 2015
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CASE STUDY SOCIAL CONTEST ITALY, 2015
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RESULTS
Results Analytics
Sorry, analytics cannot be disclosed
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CASE STUDY SOCIAL CONTEST ITALY, 2015
Most clicked ads
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CASE STUDY SOCIAL CONTEST ITALY, 2015
Low CPC, high impressions
Sorry, analytics cannot be disclosed
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http://www.webing.it/
Webing86-90 Paul street
London EC2A 4NE
LONDON MILAN ROME @webingsocial webing @webingsocial
SOCIAL MEDIA