Download - So what is your social media strategy?
So what is your social media strategy?
Szilvia Gacsaionline marketeer
Socialnomics
http://www.youtube.com/watch?v=ZQzsQkMFgHE
The essence of today
How do you design the social media intelligence to achieve your business objectives?
Szilvia’s business objectives
• Bottom line: sales
• Brand awareness – irresistible, the ‘’Mini” of the insurance industry
• Distinctive and attentive service
Where does your social media intelligence come from?
• Create a space for conversations to happen
• Stimulate discussions
• Be responsive
Get a picture about• buzz (what)• advocates (who)• sentiment (how)• platforms (where)
What results will you measure? Set clear objectives!
Adapt your learningsoptimize your strategy to become more efficient
Source: Earthbound Media Group
Suggested books to read
• Groundswell Winning in the world transformed by social technologiesCharlene Li & Josh Bernoff
• What would Google do?Jeff Jarvis
• Digital leader5 simple keys to success and influenceErik Qualman
Thank you for sharing!
@szilviagacsaiszilviagacsai