So what is your social media strategy?

Szilvia Gacsaionline marketeer

Socialnomics

http://www.youtube.com/watch?v=ZQzsQkMFgHE

The essence of today

How do you design the social media intelligence to achieve your business objectives?

Szilvia’s business objectives

• Bottom line: sales

• Brand awareness – irresistible, the ‘’Mini” of the insurance industry

• Distinctive and attentive service

Where does your social media intelligence come from?

• Create a space for conversations to happen

• Stimulate discussions

• Be responsive

Get a picture about• buzz (what)• advocates (who)• sentiment (how)• platforms (where)

What results will you measure? Set clear objectives!

Adapt your learningsoptimize your strategy to become more efficient

Source: Earthbound Media Group

Suggested books to read

• Groundswell Winning in the world transformed by social technologiesCharlene Li & Josh Bernoff

• What would Google do?Jeff Jarvis

• Digital leader5 simple keys to success and influenceErik Qualman

Thank you for sharing!

@szilviagacsaiszilviagacsai