Download - Simplified SEO (for SLP Delhi, 2014)
WHY?
So that more users reach your website
Over 80% of Internet users use search engines
Over 75% of users never visit the 2nd page
Search Engines will block EVERYTHING, except text
No images
No multimedia
No Flash
No animation
No dynamic content from database, ajax, etc
Make content indexable
Include as much text as possible (nav, headings)
Adding images? Don’t forget the ALT text
Links? Make sure you include TITLE
Adding a video? Include a transcript
Avoid Flash! Use HTML5
Make links crawlable
Search Engines need to see links so they can jump from page to page - they need a pathway
Include Sitemap + submit Sitemap
Page Title
Page title should be an accurate & concise description of the page’s content
Length matters: Only the first 65 – 75 characters are seen
Place important keywords at the front
More than just SEO – proper titles increase clicks
Meta Tags
Provide additional information about the website
USED to be one of the fundamental ways for Search Engines to identify the page
Still extremely relevant for the user
URLs
Friendly URLs are your friend – Use them!
www.example.com/blog?id=78445 - vs -
www.example.com/blog/seo-guide-for-newbies
What to avoid
_ + ? %20
URLs
Under 100 characters
Dashes ( - ) are awesome
No more than 3 sub directorieshello.com/second/third
Keywords in URLs help – use them strategicallyHint: Location! Location! Location!
Keywords
Fundamental to effective rankings for specific words
Ideal usage:
Once prominently near the top (H1/H2/Intro)2-4 times in different variations within contentAt least once via the ALT tag inside an imageOnce in the meta descriptionOnce in the URL
Outbound & Inbound Links
Is your website a “hub” of information?
Relevant and quality (outbound) links help you get noticed much faster
Perfect cycle: when other websites link back to you
PRO TIPS!
Image search is amazing
Video search is even better
Posting a video to YouTube? Don’t forget the description!
Need outbound links? Create a BEST OF series
Guest posts are super-helpful
PRO TIPS!
Google Keyword Planner, Webmaster Tools, Analytics, Adword tester – use them as much as possible for ideas
Need more keyword ideas? Use Wikipedia!
Some pages not getting ranked well? Add internal links from pages with authority
PRO TIPS!
Create RELEVANT content that users want
Half of your SEO efforts get taken care ofauto-magically :)