by: Brent Gleeson of Forbes & Benj
Arriola of Internet Marketing Inc.
by: Brent Gleeson of Forbes & Benj
Arriola of Internet Marketing Inc.
This is a repost of the article published at http://www.forbes.com/sites/brentgleeson/2015/04/06/7-bold-statements-about-the-10-year-forecast-for-seo/.
More specialized search engines for different types of information will emerge.
Searching is already a part of almost any application today. Data will be forever increasing and the need to search for information
seamlessly will be more important in the future.
Link building will involve content promotion, influencer outreach, and relationship building. All the same tactics used in traditional
marketing, but powered by new tools and social media.
Social media will continue to be part of SEO in the future which makes this an important piece. The more time users spend on these
sites and apps the more likely they will see promoted content.
B2B and B2C businesses will continue to have more opportunities to use out-of-the-box CMS and ecommerce
platforms rather than developing sites from scratch.
Useful and compelling content will still be king. These savvy younger generations will be the online population majority
soon, and targeting specific demographics with valuable content will be critical. In-depth research and strategy will
be imperative.
SEO as a career is already merging with other talents needed in marketing such as journalism, writing, creative
and web development. Sure, there will always be certification courses available but it will never bloom
into a bachelor’s level degree.