Download - SEO Mobile, AMP e ASO
![Page 1: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/1.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
SEO & User Experience per il mobile
![Page 2: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/2.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Marco MaltraversiCEO di YourDigitalWeb (www.yourdigitalweb.com), organizzatore del MARKETING BUSINESS SUMMIT (www.mbsummit.it), attivo sperimentatore SEO e autore di «SEO & SEM: Guida Avanzata al Web Marketing» (Edizioni LSWR 4° edizione).
Sono Docente di Web Communication in Master universitari e collaboro con diverse aziende e realtà nazionali ed internazionali in ambito Web e SEO.
Mi trovate su:• www.libro-seo.it• www.mbsummit.it• www.yourdigitalweb.com• www.seothatworks.it• [email protected]• @seo_libro
![Page 3: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/3.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Ti sei perso MBSUMMIT?
Acquista i video del MARKETING BUSINESS SUMMIT in offerta
https://2016.mbsummit.it/
![Page 4: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/4.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Statistiche Mobile
A Ottobre 2016 per la prima volta gli accessi da desktop sono inferiori agli accessi in mobilità
Fonte: http://gs.statcounter.com/press/mobile-and-tablet-internet-usage-exceeds-desktop-for-first-time-worldwide
![Page 5: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/5.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Tante opportunità
–Google utilizza un unico indicehttp://searchengineland.com/technically-you-can-have-completely-different-content-on-mobile-says-google-222261
![Page 6: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/6.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Google utilizza un unico indicehttp://searchengineland.com/technically-you-can-have-completely-different-content-on-mobile-says-google-222261
![Page 7: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/7.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Mobile Index First• Rimane UN unico indice • Google userà i contenuti della versione
mobile (anche per snippet e dati strutturati)
• Nel caso di sito "responsive" (non dynamic!) non c'è nulla da fare
• Nel caso di sito con contenuti diversi:– Garantire contenuti su mobile– Garantire dati strutturati su mobile– Verificare mobile site in GSC– Garantire scansione del robots.txt su mobile
Fonte: - https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html- https://twitter.com/merlinox/status/797090661455581188- http://www.thesempost.com/details-googles-mobile-first-indexing-change/- Merlinox
![Page 8: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/8.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
È un fattore di ranking (per le SERP Mobile)https://webmasters.googleblog.com/2015/04/rolling-out-mobile-friendly-update.html
![Page 9: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/9.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
APP index e integrazione nelle SERP
Google Now + Voicehttps://webmasters.googleblog.com/2015/04/drive-app-installs-through-app-indexing.html
![Page 10: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/10.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Tecnologia: SceltaFonte: https://developers.google.com/webmasters/mobile-sites/mobile-seo/
RESPONSIVERESPONSIVE URL SEPARATIURL SEPARATI DYNAMICDYNAMIC
![Page 11: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/11.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Ricordiamoci le basiResponsive Web Design
Dynamic serving
Separate URLs
![Page 12: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/12.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Il tuo sito è mobile?https://search.google.com/search-console/mobile-friendly
![Page 13: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/13.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Il tuo sito è mobile?http://www.mobilephoneemulator.com
![Page 14: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/14.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Il tuo sito è mobile?
![Page 15: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/15.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Il tuo sito è mobile?
![Page 16: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/16.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
https://www.mobilemoxie.com/2 Months Free Code:FRIENDS
![Page 17: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/17.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Qualità e Interstitial
Fonte: https://twitter.com/Oatmeal/status/810905426132799488
![Page 18: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/18.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Qualità e Interstitial• Non inserire messaggi che coprano
eccessivamente i contenuti. Dal 10 gennaio 2017tali pagine saranno dequalificate (meno rank).– NO pop-up che coprono il contenuto– NO pop-up bloccanti per accedere al
contenuto– NO a contenuti buoni below-the-fold
• Interstitial accettati– Avvisi legali (es: alcolici e maggiore e età) e
cookie law– Login form– Banner che usano uno spazio "modesto" e
che siano facilmente removibili
Fonte: https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html
![Page 19: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/19.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Qualità e velocità
Fonte: http://searchengineland.com/google-says-page-speed-ranking-factor-use-mobile-page-speed-mobile-sites-upcoming-months-250874
![Page 20: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/20.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Qualità e velocità
Fonte: http://searchengineland.com/google-says-page-speed-ranking-factor-use-mobile-page-speed-mobile-sites-upcoming-months-250874
![Page 21: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/21.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Qualità e velocità
Fonte: https://developers.google.com/speed/pagespeed/insights/?
![Page 22: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/22.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
WEB o APP?
![Page 23: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/23.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
https://developers.google.com/web/fundamentals/getting-started/push-notifications/
Pop UP e Push Notification
![Page 24: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/24.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Pop UP e Push Notification
![Page 25: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/25.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
– https://developers.google.com/web/updates/2015/03/increasing-engagement-with-app-install-banners-in-chrome-for-android#native
– https://developer.apple.com/library/mac/documentation/AppleApplications/Reference/SafariWebContent/PromotingAppswithApp
Banners/PromotingAppswithAppBanners.html
Pop UP e Push Notification
![Page 26: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/26.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Google App StreamingProva le APP senza installarle direttamente
Sulla SERP di Google
![Page 27: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/27.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Google App Streaming
By Emily Grossman
![Page 28: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/28.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
BOOST
![Page 29: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/29.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Google App Indexing
Supporta HTTP URLs
Abilitiamo la nostra App ai Deep Links
Test e Ottimizzazione
Supporta HTTP URLs:
Abilitiamo la nostra App ai Deep Links
Test e Ottimizzazione
http://bit.ly/test-android-indexing http://bit.ly/test-iOS-indexing
![Page 30: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/30.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
“Fattori” di ranking per mobile ASO
Fattori di conversione
• Descrizione
• Recensioni
• Immagini
• Anteprima Video *
Fattori «ASO»
• Categoria APP (keyword)
• App Publisher (keyword)
• Titolo App
• Recensioni (quantità e punteggio)
• Keyword
• Quantità Download
• Velocità Download
• Disinstallazioni*
• Engagement *
• Link *
* = Google Play
![Page 31: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/31.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
AMP
![Page 32: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/32.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
AMP?
![Page 33: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/33.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Cosa è AMP?
![Page 34: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/34.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
AMP
![Page 35: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/35.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
AMP Tecnica• AMPHTML
– Ads, Analytics & Paywalls– Audio & Video– Dynamic Content & Personalization– Presentation– Social & Sharing– Scripts
• <link rel="amphtml" href="{AMP version URI}" />
• Canonical verso versione ordinaria (come Mobile Url Separati)
Fonte: https://www.ampproject.org e Merlinox
Sito
Google AMP Cache
SERP
Browser
![Page 36: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/36.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
AMP Carousel – SERP - ???
Carousel
SERP
![Page 37: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/37.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
AMP Opportunità / RischiOpportunità
• Comparire in posizioni esclusive di rilievo(AMP Carousel)
• Offrire un'esperienza utente superiore (sicuramente per prestazioni)
• Risparmiare risorse Server
•
Rischi• Owner vs Rent (cit. Avinash Kaushik)
AMP non è casa tua, è casa di Google
• HTML limitato (AMPhtml)
• Perdita di controllo (es: non si hanno i log)
![Page 38: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/38.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
AMP: come funziona?
Fonte: Google.it
![Page 39: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/39.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
AMP: come funziona?
<!doctype html><html ⚡><head>
<meta charset="utf-8"><link rel="canonical" href="amp-test-maltra.html"><meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1"><style>body {opacity: 0}</style><noscript><style>body {opacity: 1}</style></noscript><script async src="https://cdn.ampproject.org/v0.js"></script>
</head><body>Hello World!</body></html>
AMP
Strict CSSAMP JS va su AMP CDN
https://www.ampproject.org/docs/get_started/about-amp.html#amp-html
Oppure<html amp>
![Page 40: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/40.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
AMP: limiti
• Commenti condizionali in HTML non sono consentiti
• Gli attributi che iniziano‘on’ non sono consentiti
• ‘Javascript:’ non sono consentiti• Gli stili CSS devono essere inline• Solo un tag di stile nella parte head• Gli stili devono stare sotto i 50KB
https://github.com/ampproject/amphtml/blob/master/spec/amp-html-format.md
![Page 41: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/41.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
![Page 42: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/42.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
AMP Validazione e Testinghttp://tools.maxxeight.com/amp-html/
![Page 43: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/43.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
AMP Test con Validatori• Aggiungendo #development=1 a una
URL AMP, nella Developer Console di Chromeappariranno gli errori
• Tramite interfaccia Web:https://validator.ampproject.org/
• Tramite le estensioni per Chrome e Opera
• Tramite tool a linea di comando: amphtml-validator
![Page 44: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/44.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
AMP Validazione e Testing
https://search.google.com/search-console/amp
![Page 45: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/45.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
AMP Validazione e Testing
Accelerated Mobile Pages Project in Search Console
![Page 46: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/46.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
AMP + Screaming
//link[@rel='amphtml']/@href boolean(/html[@amp])
![Page 47: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/47.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
AMP CDNAMP CDN RESTITUISCE LA VERSIONE IN
CACHE DELLA TUA RISORSAhttps://cdn.ampproject.org/c/s/www.yoursite.com/risorsa-amp
![Page 48: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/48.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
AMP Wordpress
https://wordpress.org/plugins/amp
https://weeblr.com/joomla-accelerated-mobile-pages/wbamp Per Joomla
![Page 49: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/49.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
![Page 50: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/50.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
AMP Open Source
Links to AMP content are showing up outside of search results
AMP utilizzata anche su altrepiattaforme
Fonte:
- http://searchengineland.com/links-amp-content-showing-outside-search-269677
![Page 51: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/51.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
http://www.sanremo.rai.it/
![Page 52: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/52.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
http://www.missitalia.it/
![Page 53: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/53.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
http://www.barilla.it/
![Page 54: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/54.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
NON TEMETE... IL MOBILE non è UNA BOMBA…
![Page 55: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/55.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
ISCRIVITI #MBSUMMIT 2017
• Pre iscriviti all’edizione del MARKETING BUSINESS SUMMIT e avrai solo vantaggi:
• Prezzo bloccato• Possibilità di cedere il biglietto• Prezzo sottocosto• Video dell’evento
23-24 Novembre – Milano –ultimi biglietti scontati in anteprima…
![Page 56: SEO Mobile, AMP e ASO](https://reader034.vdocuments.site/reader034/viewer/2022042707/58f271881a28ab0c6f8b45af/html5/thumbnails/56.jpg)
@seo_librowww.yourdigitalweb.com
Maltraversi Marco – SEO e Mobile www.libro-seo.itMaltraversi Marco – SEO e Mobile www.libro-seo.it
www.mbsummit.it
Fonte Slide:
Alcuni spunti sono stati presi da:
• Riccardo Mares @merlinox - slide del MARKETING BUSINESS SUMMIT
• Aleyda Solis
• GOOGLE blog per Webmaster
• SearchEngineLand