SEMINAR SELLING SEMINAR SELLING SELLING MILLIONS THE EASY WAYSELLING MILLIONS THE EASY WAY
MARC A. SILVERMAN, MBA, ChFCMARC A. SILVERMAN, MBA, ChFC
CCERTIFIEDERTIFIED F FINANCIALINANCIAL P PLANNERLANNER™™
SILVERMAN FINANCIAL, INC.SILVERMAN FINANCIAL, INC.9100 SOUTH DADELAND BLVD., SUITE 16039100 SOUTH DADELAND BLVD., SUITE 1603
MIAMI, FL 33156MIAMI, FL 33156OFFICE: (305) 670-7088 TOLL FREE: (888) 229-7163 FAX: (305) 670-9083OFFICE: (305) 670-7088 TOLL FREE: (888) 229-7163 FAX: (305) 670-9083
WEBSITE: www.sfinancial.comWEBSITE: www.sfinancial.com
WHY DO SEMINARS?WHY DO SEMINARS?
YOU MUST BE YOU MUST BE PREPARED TO DO THIS PREPARED TO DO THIS
FOR ONE YEARFOR ONE YEAR
WHAT TOPICS DO I WHAT TOPICS DO I DISCUSS?DISCUSS?
WHERE DO I HOLD THE WHERE DO I HOLD THE SEMINAR?SEMINAR?
WHO DO I INVITE?WHO DO I INVITE?
HOW MANY DO I HOW MANY DO I INVITE?INVITE?
WHICH DAYS WHICH DAYS WORK BEST? WORK BEST?
DINNER OR WHAT?DINNER OR WHAT?
HOW TO MARKET HOW TO MARKET YOUR SEMINARYOUR SEMINAR
BE DIFFERENTBE DIFFERENT
TELL THEM UP FRONT TELL THEM UP FRONT WHAT YOUR AREA OF WHAT YOUR AREA OF
EXPERTISE IS EXPERTISE IS
SMALL CLOCKSMALL CLOCK(FIFTY MINUTES)(FIFTY MINUTES)
HEART VIDEOSHEART VIDEOS
VIDEO TAPE YOUR VIDEO TAPE YOUR SEMINARSSEMINARS
GIVE $2 BILLS AWAYGIVE $2 BILLS AWAY
WORK THE ROOMWORK THE ROOM
MAKE MENTAL NOTES MAKE MENTAL NOTES OF PEOPLEOF PEOPLE
CRITIQUE SHEETSCRITIQUE SHEETS
APPOINTMENTSAPPOINTMENTS