Download - Search is Sexy

© 2011 Net Media Planet

Search is Sexy!

Sri Sharma, Managing DirectorJune, 2011


Introducing Net Media Planet

Operate across 59 markets and 28 languagesOver €90 million in client revenue annuallyPassionate about PPC

We are an award winning paid search marketing agency operating on a performance basis


Where search is todayConsumers have more ways to search

A better user experience of search

Social and search are getting closer

Search is better integrated with other channels

ROI remains No. 1 focus

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Social Search


“social media advertising revenue to reach $4-5 Billion in 2011, paid search advertising to reach $30 Billion in 2011”

Source Deloitte 2011 Technology and Media Report


Improve relevancy using social signals


From across social networks


Get stickier / more socially engaging


A quick look at Bing !


Become a social destination


Still an experimentNo affect on QS (yet) but likely to affect CTRUnique to PPC text ad- so factor into optimisationUnique to SEO landing page - so factor into optimisationAvailable on websites and GDNWill support 44 languages, English only currently

Google +1 Consider ...


Driving Sales from YouTube


Our Approach: search meet display


Think Customer Customer demographics Customer psychographics


Target relevant media


Build scale Extend themes Target demographics individually Update schedule regularly


Target demographics


Test Text ads vs Image ads Keep ads fresh


Take advantage of SOCIAL BUZZ


Test YouTube for affiliate sales and brand awareness for your affiliate siteFind a fit between the customer and the productTarget on a granular level - be hyper relevantUse Image ads over Text adsTake advantage of social media buzzGoogle TV?

Consider ...


Drive Revenue from mobile


170% growth in revenue from mobile paid search marketing

Source: Net Media Planet (Retail)


Mobile & tablet impressions are growing

Impressions by device



Mobile & Tablet still have cheaper traffic than desktop

CPC by device



Tablet and Desktop conversion rates are similar

Conversion rate by device



Target Tablets for higher AOV

AOV by Device



Optimise your PPC by time of day% Sales by Time of Day: Desktop vs Mobile vs Tablet


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 240

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MobileTabletDesktop

Indexed 100%


Simplicity of m-commerce

Affiliate click to call


Simplicity of m-commerce

NFC bridges online/offline


Target devices to improve ROITablet users are affluent - target them Maximise sales through time of day optimisationMore Click to Call affiliate opportunitiesPPC online to offline activity - Google Wallet

Consider ...


Top 3 Takeaways . . .

Really understand your target customerUse hyper targeted PPC for incremental sales e.g. on YouTubeAnalyse your mobile sales to grow performance


Thank youDo you have any questions?Twitter: @netmediaplanet @srisharma

Blog:http://www.netmediaplanet.com/blog

http://www.netmediaplanet.com/blog

http://www.netmediaplanet.com/blog

Download - Search is Sexy

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