© 2011 Net Media Planet

Search is Sexy!

Sri Sharma, Managing DirectorJune, 2011

© 2011 Net Media Planet

Introducing Net Media Planet

Operate across 59 markets and 28 languagesOver €90 million in client revenue annuallyPassionate about PPC

We are an award winning paid search marketing agency operating on a performance basis

© 2011 Net Media Planet

Where search is todayConsumers have more ways to search

A better user experience of search

Social and search are getting closer

Search is better integrated with other channels

ROI remains No. 1 focus

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© 2011 Net Media Planet

Social Search

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“social media advertising revenue to reach $4-5 Billion in 2011, paid search advertising to reach $30 Billion in 2011”

Source Deloitte 2011 Technology and Media Report

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Improve relevancy using social signals

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From across social networks

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Get stickier / more socially engaging

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A quick look at Bing !

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Become a social destination

© 2011 Net Media Planet

Still an experimentNo affect on QS (yet) but likely to affect CTRUnique to PPC text ad- so factor into optimisationUnique to SEO landing page - so factor into optimisationAvailable on websites and GDNWill support 44 languages, English only currently

Google +1 Consider ...

© 2011 Net Media Planet

Driving Sales from YouTube

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© 2011 Net Media Planet

Our Approach: search meet display

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Think Customer Customer demographics Customer psychographics

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© 2011 Net Media Planet

Target relevant media

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Build scale Extend themes Target demographics individually Update schedule regularly

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Target demographics

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Test Text ads vs Image ads Keep ads fresh

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Take advantage of SOCIAL BUZZ

© 2011 Net Media Planet

© 2011 Net Media Planet

Test YouTube for affiliate sales and brand awareness for your affiliate siteFind a fit between the customer and the productTarget on a granular level - be hyper relevantUse Image ads over Text adsTake advantage of social media buzzGoogle TV?

Consider ...

© 2011 Net Media Planet

© 2011 Net Media Planet

Drive Revenue from mobile

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170% growth in revenue from mobile paid search marketing

Source: Net Media Planet (Retail)

© 2011 Net Media Planet

Mobile & tablet impressions are growing

Impressions by device

Source: Net Media Planet (Retail)

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Mobile & Tablet still have cheaper traffic than desktop

CPC by device

Source: Net Media Planet (Retail)

© 2011 Net Media Planet

Tablet and Desktop conversion rates are similar

Conversion rate by device

Source: Net Media Planet (Retail)

© 2011 Net Media Planet

Target Tablets for higher AOV

AOV by Device

Source: Net Media Planet (Retail)

© 2011 Net Media Planet

Optimise your PPC by time of day% Sales by Time of Day: Desktop vs Mobile vs Tablet

Source: Net Media Planet (Retail)

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MobileTabletDesktop

Indexed 100%

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Simplicity of m-commerce

Affiliate click to call

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Simplicity of m-commerce

NFC bridges online/offline

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© 2011 Net Media Planet

Target devices to improve ROITablet users are affluent - target them Maximise sales through time of day optimisationMore Click to Call affiliate opportunitiesPPC online to offline activity - Google Wallet

Consider ...

© 2011 Net Media Planet

Top 3 Takeaways . . .

Really understand your target customerUse hyper targeted PPC for incremental sales e.g. on YouTubeAnalyse your mobile sales to grow performance

© 2011 Net Media Planet

Thank youDo you have any questions?Twitter: @netmediaplanet @srisharma

Blog:http://www.netmediaplanet.com/blog