Schoolmarketing on a Budget

Neil Pierson

what is marketing?

June 26th 2010

experiences

storytelling

good storiestrue stories

1. get out2. ask for feedback3. handle complaints4. understand parents5. be an outsider

Problems smell unknown transport brown

Perception =

Reality

Thousands of stories out of control

Website

Website Press releases Street appeal

Technology Advertising

no good stories =

bad news