2Contents
Introduction 3
PART ONE USE OF BRANDMARK AND TAGLINE 4
Colours 5Brandmark Dimensions 6Clear Space 7Alignment 8Tagline Positioning 9Website Positioning 10
PART TWO POSITIONING OF BRANDMARK 11
Delivery Van: Iveco Ecodaily 12Small Truck 13Medium Truck 14Large Truck 15B Double Combination Trailer 16ISO Tank & TU Containers 17Rail Car 18Auxiliary Vehicles 19
2
3Introduction
The Sadleirs’ brand is an asset of growing importance and value; one that we can be justifiably proud of, and one that is worthy of protection and further promotion. It’s to this end that this document has been prepared. Our aim is to ensure that every visual element of the Sadleirs experience is presented and delivered, by staff and suppliers alike, with as much consistency and ease as possible.
This guide covers the utilisation and application of our brandmark to vehicles and shipping containers. Part one is designed to aid fleet management and signwriters to select the correct brandmark and components for fleet vehicles and containers. Part two is designed to aid correct positioning of the company's brandmark on fleet vehicles and containers.
In order to present a consistent and professional ‘image’ it is vital that this guide is followed explicitly by staff and suppliers. Format, sizing and application must not be varied under any circumstances.
Should you require further information that is not listed in this document please contact:
Sadleirs LogisticsT. 08 9333 2444E. [email protected]
Sadleirs Global LogisticsT. +61 8 9477 0999E. [email protected]
www.sadleirs.com.au
3
5Colours
Pantone® Coated (c) PMS 342 c PMS 376 c PMS 108 c PMS 429 c PMS Process White Black c
CMYK Coated (Pantone® PC)* c 100 c 53 c 0 c 21 c 0 - m 9 m 0 m 6 m 11 M 0 - y 66 y 96 y 95 y 9 y 0 - k 41 k 0 k 0 k 22 k 100 -
Pantone® Coated (u) PMS 342 u PMS 382 u PMS 108 u PMS 428 u PMS Process White Black u
CMYK Uncoated (Pantone® UP)* c 96 c 32 c 0 c 38 c 0 - m 7 m 0 m 6 m 22 M 0 -
y 80 y 82 y 95 y 22 y 0 - k 33 k 0 k 0 k 3 k 100 -
Vinyl Avery 900 Supercast Arlon Calon II Avery 900 Supercast Arlon Calon II Avery 900 Supercast Avery 900 Supercast Green 91582A Kiwi 79 Bright Yellow 928 Dove Grey 28 Black 901 White 900 (Studio Colour)
Paint (Automotive) PPG NC97 PPG 1C016 PPG X431 PPG KJ26 PPG 00070 PPG SA Curtain White
*All CMYK colour breakdowns are taken from Pantone’s Colour Bridge© books.
6Brandmark Dimensions
Brandmark standard sizes
Sadleirs logistic brandmark is used in a series of standard sizes for vehicle livery. The specifications below will assist you in selecting the correct brandmark panel.
Where the green background is not used, remove from the artwork and proceed with size of the remaining logo.
Size 446mm x 200mm. Usage:• VehiclecrabsSize 600mm x 270mm. Usage:• Cabdoorsofallvehicles
Size 631mm x 284mm. Usage:• Vanmountedwinddefectors• Reardoorsofvans• Forklift• Sideloaders• Containerliftersides
Size 850mm x 383mm. Usage:• Reartruckdoors• Containerlifterrear
Size 1100mm x 495mm. Usage:• IvecoEcodailysides• Cabtopwinddefectors
Size 2043mm x 920mm. Usage:• ISOtankcontainers
Size 2450mm x 920mm. Usage: • Railcars
This size is an exception to the rule in proportions (wider than usual) as it has been predefined.
Size 3760mm x 1695mm. Usage:• Tautlinersforsmall,medium
and large trucks• TUcontainers
A
B
C
E
D
A1
B
C
E
D
F
G
F
G
A2
7Clear Space
To maximise the visual impact and legibility of the logo a minimum clear space of "x" should be preserved.
Dark Green Background
"x" is equal to 1.5 times the height of the "s" of "sadleirs".
Lime Green Background
"x" is equal to the height of the "d" of "sadleirs".
Height = x
width= x
Height = x
width= x
8
Alignment
Where possible the logo should sit at the front of the vehicle, behind the cab.
When this is not possible, for example on smaller vehicles, the logo should be centered.
Alignment
It's who we are that counts
It's who we are that counts
9Tagline Positioning
Tagline
The tagline should only be on the side of vehicles specified in this guide.
If the text needs to go onto two lines, it must break after the word 'are':
It's who we arethat counts
The font is Helvetica Neue 45 Light in sentence case.
White lettering.
Rear Iveco Dailyvan door text (tagline broken into 2 sentences)373mm x 113mm or 165pt with 198pt leading
Rear truck door text(tagline broken into 2 sentences)514mm x 157mm or 227pt with 272pt leading
Van sides928mm x 59mm or 230pt
Truck sides (used on medium and large trucks only)3126mm x 282mm or 764pt
It's who we are that counts
It's who we are that counts
It's who we are that counts
How Tagline is used on Truck sides (medium and large)
T1
T3
T1
T2
T4
It's who we are that counts T4
T3
It's who we are that counts
T2
T4
10
www.sadleirs.com.au
Website
The website should only appear on the rear of vehicles specified in this guide.
It must never be broken into two sentences.
The font is Helvetica Neue 65 Medium in sentence case.
Lime Green lettering.
To be positioned left aligned to the "s" under the tagline.
Rear door of all vans 529mm x 39mm or 153pt
W1
Height = x
Spacing (example above is from rear door of trucks)
W1
Website Positioning
www.sadleirs.com.au W2
Rear door of all trucks 721mm x 53mm or 209pt
W2
12
It's who we are that counts
Delivery Van: Iveco Ecodaily
Automotive PaintPPG NC97
Cab top
Van sides
Tagline
www.sadleirs.com.au
It's who we are that counts
Delivery Van
Internal length (3000mm - 4560mm depending on model)
Internal height 2067mm
Van rear
T1
T3
T1
TaglineT3
D
B B
D
B
B
W1
WebsiteW1
Van doorA2
A2
13Small Truck
Taut Liner
4.5m x 2.53m (4500mm x 2530mm)
Cab door
Truck side
Cab top
Website
Tagline
G
T2
W2
DD
A2
A2
G
D
T2
W2
Rear doorC
It's who we are that counts
www.sadleirs.com.au
C
14Medium Truck
2780mm
Taut Liner
8.8m x 2.53m (8800mm x 2530mm)
x
x
x
x
It's who we are that counts
Cab door
Truck side
Tagline
It's who we are that counts
Tagline
Website
G
T4
T2
DD
A2
W2
A2
G
T4
Rear truck doorC
Cab topD
T2
W2
C
It's who we are that counts
www.sadleirs.com.au
15Large Truck
It's who we are that counts
G
T4
A2
Taut Liner
13.7m x 2.53m (13,700mm x 2530mm)
Cab door
Truck side
Tagline
Rear truck door
Cab Top
Tagline
Website
A2
G
T4
D
C
T2
W2
T2
W2
D C
It's who we are that counts
www.sadleirs.com.au
16
T2
W2
D C
It's who we are that counts
www.sadleirs.com.au
It's who we are that counts It's who we are that counts
G T4G T4
B Double Combination Trailer
(20ft) 6.10m x 2.53m (6100mm x 2530mm)(40ft) 12.19m x 2.53m (12,192mm x 2530mm)
Cab door
Truck side
Tagline
Rear truck door
Cab Top
Tagline
Website
A2
G
T4
D
C
T2
W2
A2
17ISO Tank & TU Containers
ISO Tank20ft x 2.5m (6100mm x 2500mm)
20ft Container20ft x 2.5m (6100mm x 2500mm)
40ft Container 40ft x 2.5m (12,192mm x 2500mm)
48ft Rail Container 48ft x 2.5m (14,630mm x 2500mm)
G
G
G
G
G
G
Container side
Container side
Container side
E
Tank sideE
Sadleirs LogisticsT. 08 9333 2444E. [email protected]
Sadleirs Global LogisticsT. +61 8 9477 0999E. [email protected]
www.sadleirs.com.au
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3406 05/2011