Download - Rogue updatewebisodes
DIRECTV
Product Update
6/19/12
original series
Overview
ROGUE is a compelling series about a morally conflicted cop who is
tormented by the possibility her own actions contributed to her son’s death.
Her search for the truth is further complicated by her forbidden relationship
with the crime boss who may have played a hand in that death.
It is a forbidden love story between two dynamic, complex characters with all
the sexual tension and sophistication of Out of Sight, the darkness of Donnie
Brasco and the thriller elements and moral ambiguity of The Departed.
DIRECTV’s first original drama
series
Thandie Newton - as “Grace Brogan”
Thandie Newton rose to international fame for her portrayal of Sally Hemings in Merchant-Ivory's "Jefferson in Paris."
This role led to a slew of others which included the female lead opposite Tom Cruise in "Mission: Impossible II and
her layered, complex and heartbreaking performance in "Crash" which won her a BAFTA Award as well as a Screen
Actors Award for Best Supporting Actress. Thandie makes a name for herself in every single role she plays – she's a
chameleon and seamlessly jumps between big budget films and independent features, action roles and character
studies.
It is not only her otherworldly beauty that makes her so distinct but her inner strength and intensity that she brings to
each and every role that makes her such a perfect choice to play Grace Brogan. She is the ultimate embodiment of
female strength, vulnerability, intelligence and determination which are all the qualities that exemplify the character
Grace and will make Thandie so compelling to watch.
Vancouver Oakland
Status
10 Episodes x 1 hour
Writing Scripts – Ability to write brands into the story
Principal photography to begin August 2012 (Vancouver)
Story set in Oakland, CA
Currently casting for male lead
Targeting Q1, 2013 launch on DIRECTV
Integration Offering
Product Integration
- Brand written into script
- Multiple episodes
- Meaningful and natural integration
- Collaborate on how best to showcase brand
Title Partner Integration
- Thirty to nintey second spot before and after each episode
- Five second branded billboard before and after each episode
- Category Exclusivity
Marketing Integration
- Partner assets attached to everything
- OOH, print, VOD, encores, BTS, interviews, DTV Everywhere
Online Offering
DIRECTV.com/ROGUE
Watch full episodes online and dive deeper
Into the story with character trackers, behind
The scenes, and more.
- Spots and billboards on full episodes
- Email capture and leads for brand
- Visual presence on all pages
- Logo in header
- Sponsored Webisodes
DIRECTV is active in social media through Facebook, Twitter, and YouTube. And stays on the forefront of
the hottest new interactive applications like GetGlue and Miso.
Social media opportunities include:
• Presenting sponsorship on the Rogue Facebook tab
• Brand product information integrated into 2nd
screen interactive features (Miso)
• Customized Brand/Rogue GetGlue sticker
• Brand signage in photo galleries of events
• Opportunity to drive to partner sites
Social Media
DIRECTV Everywhere
Allows viewers to watch the same shows anywhere, on their TVs at home, plus on their laptop, tablet,
and coming soon on their cell phone.
• Pre-roll/Post-roll
• Visual presence on .com video player page
AUDIENCE On Demand
DIRECTV’s VOD platform allows viewers to watch shows on their schedule. AUDIENCE has a
designated home page on Ch 1239.
• Pre-roll/Post-roll
• Visual presence on VOD Platform
Multiple Platforms
Celebrate a Night with Rogue
Get front line sponsorship at the premiere screening and party. Signage surrounding the action will be highly visible
and a commanding presence in the VIP area will associate brand with the biggest names in entertainment.
- Entitlement opportunity
- Brand signage throughout venue
- Placement of brand at event
- Special coverage can be made available for partner / partner sites
- Celebrity interviews with brand backdrop, product in hand, etc.Top: Chris Messina, Rose Byrne, Glenn Close, and Jon Goodman walk
the red carpet at The Paris Theater in New York on the way to the
premiere screening Bottom: Star-studded guests celebrate
the premiere at The Plaza
Live Event
Your brand/product will be used by Grace & Drake as they
run down both Grace’s son killer and Drake’s traitor.
Examples of hero product features can include:
- Digital Camera
- Laptop
- GPS
- Mobile / Smart Phone
- Tablet
- PC/Mac/TV Monitors
Partner Fit – CE / Tech
Drake is a man of style and means, he will have the
best of the best at his disposal, including the latest in
automotive and a full featured ride. Our hero vehicle will
assist he and Grace during their searches with the following
features:
• GPS Navigation
• Head’s up display
• Style
• Luxury
• Speed
• Handling
• Safety
Partner Fit – Automotive
Grace & Drake will both have a signature cocktail,
each tied closely with their personality, and will be an snapshot of
their personality. Grace is a bit raw and old school…Drake a bit
more polished and refined, but both enjoy their drink of choice.
- Brand will be called out verbally when ordered
- Visually identified when appropriate
- Opportunity to showcase other portfolio brands in bar or party scenes.
Partner Fit – Spirits
Digital Entertainment/Media Opportunities
Multi-screen
• Online/Mobile/Tab complimentary content
• Access exclusive story driven content not seen in main story arch episodes. Offers collaboration with brand
partner.
• DIRECTV iPad App second-screen integration
• Audio sync
• Trigger product/brand info
• Monetize placement
• Promote other DTV initiatives
• Encourage DIRECTV social network
• Interact with other DTV customers
Digital Offering Examples
Customized Interactive Applications
- Brands are selectable when watching online, offering
brand detail and directional call to action
- Information and detail about brands are displayed on a
second screen (smart phone, tablet, laptop) whenever brand appears on TV
episode
- Customized content for interactive apps that tie brand into
the world of Rogue