DIRECTV

Product Update

6/19/12

original series

Overview

ROGUE is a compelling series about a morally conflicted cop who is

tormented by the possibility her own actions contributed to her son’s death.

Her search for the truth is further complicated by her forbidden relationship

with the crime boss who may have played a hand in that death.

It is a forbidden love story between two dynamic, complex characters with all

the sexual tension and sophistication of Out of Sight, the darkness of Donnie

Brasco and the thriller elements and moral ambiguity of The Departed.

DIRECTV’s first original drama

series

Thandie Newton - as “Grace Brogan”

Thandie Newton rose to international fame for her portrayal of Sally Hemings in Merchant-Ivory's "Jefferson in Paris."

This role led to a slew of others which included the female lead opposite Tom Cruise in "Mission: Impossible II and

her layered, complex and heartbreaking performance in "Crash" which won her a BAFTA Award as well as a Screen

Actors Award for Best Supporting Actress. Thandie makes a name for herself in every single role she plays – she's a

chameleon and seamlessly jumps between big budget films and independent features, action roles and character

studies.

It is not only her otherworldly beauty that makes her so distinct but her inner strength and intensity that she brings to

each and every role that makes her such a perfect choice to play Grace Brogan. She is the ultimate embodiment of

female strength, vulnerability, intelligence and determination which are all the qualities that exemplify the character

Grace and will make Thandie so compelling to watch. 

Vancouver Oakland

Status

10 Episodes x 1 hour

Writing Scripts – Ability to write brands into the story

Principal photography to begin August 2012 (Vancouver)

Story set in Oakland, CA

Currently casting for male lead

Targeting Q1, 2013 launch on DIRECTV

Integration Offering

Product Integration

- Brand written into script

- Multiple episodes

- Meaningful and natural integration

- Collaborate on how best to showcase brand

Title Partner Integration

- Thirty to nintey second spot before and after each episode

- Five second branded billboard before and after each episode

- Category Exclusivity

Marketing Integration

- Partner assets attached to everything

- OOH, print, VOD, encores, BTS, interviews, DTV Everywhere

Online Offering

DIRECTV.com/ROGUE

Watch full episodes online and dive deeper

Into the story with character trackers, behind

The scenes, and more.

- Spots and billboards on full episodes

- Email capture and leads for brand

- Visual presence on all pages

- Logo in header

- Sponsored Webisodes

DIRECTV is active in social media through Facebook, Twitter, and YouTube. And stays on the forefront of

the hottest new interactive applications like GetGlue and Miso.

Social media opportunities include:

• Presenting sponsorship on the Rogue Facebook tab

• Brand product information integrated into 2nd

screen interactive features (Miso)

• Customized Brand/Rogue GetGlue sticker

• Brand signage in photo galleries of events

• Opportunity to drive to partner sites

Social Media

DIRECTV Everywhere

Allows viewers to watch the same shows anywhere, on their TVs at home, plus on their laptop, tablet,

and coming soon on their cell phone.

• Pre-roll/Post-roll

• Visual presence on .com video player page

AUDIENCE On Demand

DIRECTV’s VOD platform allows viewers to watch shows on their schedule. AUDIENCE has a

designated home page on Ch 1239.

• Pre-roll/Post-roll

• Visual presence on VOD Platform

Multiple Platforms

Celebrate a Night with Rogue

Get front line sponsorship at the premiere screening and party. Signage surrounding the action will be highly visible

and a commanding presence in the VIP area will associate brand with the biggest names in entertainment.

- Entitlement opportunity

- Brand signage throughout venue

- Placement of brand at event

- Special coverage can be made available for partner / partner sites

- Celebrity interviews with brand backdrop, product in hand, etc.Top: Chris Messina, Rose Byrne, Glenn Close, and Jon Goodman walk

the red carpet at The Paris Theater in New York on the way to the

premiere screening Bottom: Star-studded guests celebrate

the premiere at The Plaza

Live Event

Your brand/product will be used by Grace & Drake as they

run down both Grace’s son killer and Drake’s traitor.

Examples of hero product features can include:

- Digital Camera

- Laptop

- GPS

- Mobile / Smart Phone

- Tablet

- PC/Mac/TV Monitors

Partner Fit – CE / Tech

Drake is a man of style and means, he will have the

best of the best at his disposal, including the latest in

automotive and a full featured ride. Our hero vehicle will

assist he and Grace during their searches with the following

features:

• GPS Navigation

• Head’s up display

• Style

• Luxury

• Speed

• Handling

• Safety

Partner Fit – Automotive

Grace & Drake will both have a signature cocktail,

each tied closely with their personality, and will be an snapshot of

their personality. Grace is a bit raw and old school…Drake a bit

more polished and refined, but both enjoy their drink of choice.

- Brand will be called out verbally when ordered

- Visually identified when appropriate

- Opportunity to showcase other portfolio brands in bar or party scenes.

Partner Fit – Spirits

Digital Entertainment/Media Opportunities

Multi-screen

• Online/Mobile/Tab complimentary content

• Access exclusive story driven content not seen in main story arch episodes. Offers collaboration with brand

partner.

• DIRECTV iPad App second-screen integration

• Audio sync

• Trigger product/brand info

• Monetize placement

• Promote other DTV initiatives

• Encourage DIRECTV social network

• Interact with other DTV customers

Digital Offering Examples

Customized Interactive Applications

- Brands are selectable when watching online, offering

brand detail and directional call to action

- Information and detail about brands are displayed on a

second screen (smart phone, tablet, laptop) whenever brand appears on TV

episode

- Customized content for interactive apps that tie brand into

the world of Rogue