Download - Robin Ware social media + ministry
Social Network Marketingfor Ministry
Robin M. WareThe Ware Agency
Ministry Consultant
Workshop Presenter
Blogger
www.robinmware.com - Blog, Product and all things Robin!
Facebook: robinmware and Twitter: robinmware
Author of 7 Resource books for Ministry’s
Social Media
Social Media forMinistry
Pastors, please note:
•Utilizing Social Media is FREE but it does cost TIME.
•Understand that NOT every network is for you.
•Put a STRATEGY in place so you have direction.
•Master ONE network and then branch out to include others.
•Identify a Social Media Manager to ensure your networks are kept up to date
Tools to Identify Who’s Talking About You and Your Brand
Here are my FAVORITE tools to use!
Google Alerts
Twitter Alerts
SocialMention.com
If you are reluctant to “launch out into the deep” of social media, I recommend that you FIRST learn who is talking about your brand, church or you.
Sign up to receive an email based on keywords that you set.
Keywords should include anything attached to your BRAND.
Facebook – for people who already know you.Connects people PERSONALLY and
PROFESSIONALLY through connections using messages, photos and videos
Fan (LIKE) Pages allow you to interact with customers, clients and prospects.
Personal Pages: you don’t have to accept requested friendship. You can be yourself on your personal page.
Twitter – to get know someone elseAllows you to TALK to your clients.
Allows you to PROVIDE customer service.
Allows you to DRIVE traffic to your blog or website.
# - Use hashtags to create a “stream” about your subject.
Comment in 140 characters
Use short url’s
Use twitpics
My Top 10!1. Google (establishes my identify online)2. YouTube (my personal TV network)3. Blog (Homebase) tells what’s happening NOW!4. Facebook (maintain current relationships)5. Twitter (tells what I’m thinking)6. Flickr (is my visual blog)7. Linked In (forms new relationships)8. MySpace (tells who I am)9. Website (my static brochure)
10. Email Marketing (my marketing tool)
YouTubeName your channel after your BRAND
Upload 3 videos to launch a channel
Use your smartphone
Use FlipVideo
Subscribe to other channels
Always “LINK” back to YouTube (don’t load directly to Facebook)
Comment on videos