Download - Research on Business Model Prototyping
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RESEARCH ONBUSINESS MODEL PROTOTYPINGTsuyoshi AmanoCentral Saint Martins
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Table of Contents
• Research Interest• Four elements of business model prototyping (from literature
review)• Summary• Key questions for next step• Key areas for case studies
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Research Interest
How can we test/explore (prototype) possibly viable business models?
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The four elements ofBusiness Model Prototypingfrom literature review
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ComplexityPrototyping of business models has to resolve the complexity of the business.
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The agility and iteration accelerate your learning and help to embrace uncertainty
Agility
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Tangibility
The tangibility makes it easier to evaluate the abstract model.
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SynthesisNew models will be created through synthesis of the learning outcomes.
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Complexity
Agility
Tangibility
Synthesis
Summary:
THE FOURELEMENTS
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Key questions for the next step
How to respond to the results (How to synthesise them)
How to evaluate the result of the
test/exploration
How to actually test/explore
possible business models
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Key areas for case studies
The Comprehensive
model
Design & Innovation
Service Design & Innovation
Social Innovation & Public Sector
Digital & Interaction Innovation
Innovation Service &
Growth Strategy
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Thank you for reading and I hope to have time for further discussion with you!