Download - Report Form Public Lecture on Toyota
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8/13/2019 Report Form Public Lecture on Toyota
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Special Viewing Sessions of DVD`s on Japan with Ambassador Horie
The Challenge of Toyota
Name
Student ID number
Mobile phone
E-Mail @live.utm.myhttp://siswa.utm.my/1.Analysis on Eiji Toyodas decision.
2. Choose one theme among follows, and describe your opinion.
2-1 Describe the nature as the engineer of Nakamura.
2-2 In the development of the country, describe a role of the auto industry.
2-3 Make the grand design of the next-generation passenger car.
2-4 Point out problems in the current auto industry in Malaysia.
Upload and submit your report file renamed with your Stu ID, to tm.mjiit.com.
Deadline is at 11pm on 21th, Fri, Feb.
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8/13/2019 Report Form Public Lecture on Toyota
2/6
Special Viewing Sessions of DVD`s on Japan with Ambassador Horie
The Challenge of Toyota
1.Analysis on Eiji Toyodas decision.
Objective Option Result BenefitLoss Risk Factor
Passenger
Car
Original
Development,
Homemade
Success
Fail
Tie-up
With
Ford
Success
Fail
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8/13/2019 Report Form Public Lecture on Toyota
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Special Viewing Sessions of DVD`s on Japan with Ambassador Horie
The Challenge of Toyota
2-1 Describe the nature as the engineer of Nakamura.
As an engineer, Nakamura have shown good examples in decision making and courage. His contribution have
led to Toyotas brand supremacy worldwide. His determination to create a Japan brand passenger car is outstanding
considering Japan at that time is not a very strong country. Many people said it is impossible for Japan to produce a
passenger car. As a result, he have difficulty to get financial help by the government at that time but his effort does not
end there. His continues to struggles by making new car design until he get approval by the banks. Toyota maybe not
exist today if not because of his never ending effort.
His decision to refuse the offer from the Ford to design car for them is also an interesting decision made by
Nakamura. He decides to reject the offer and continue to make a passenger car with Japan brand. This shows strong
patriotism spirit by Nakamura. He can live in wealth if he decide to accept the offer but that is not what he wants. Hehave the vision to see Japan with its own high quality passenger car brand and he want to make it a reality.
During the car test, the car is obviously can take the rough road. The spring was snapped and flame was parted.
The engineers still not give up. They try much harder to overcome the problem. Then, they decide to use stronger
material and new ways to make spring. The car now is more durable and can be driven on rough road. Their creativity
and critical thiinking is very admirable.
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8/13/2019 Report Form Public Lecture on Toyota
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Special Viewing Sessions of DVD`s on Japan with Ambassador Horie
The Challenge of Toyota
2-2 In the development of the country, describe a role of the auto industry.
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8/13/2019 Report Form Public Lecture on Toyota
5/6
Special Viewing Sessions of DVD`s on Japan with Ambassador Horie
The Challenge of Toyota
2-3 Make the grand design of the next-generation passenger car.
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8/13/2019 Report Form Public Lecture on Toyota
6/6
Special Viewing Sessions of DVD`s on Japan with Ambassador Horie
The Challenge of Toyota
2-4 Point out problems in the current auto industry in Malaysia.