Download - Real Life 101
- 1. Real life 101
CAPS Interactive design project
September 30, 2011
Renee Hernandez & Greg Castro
1
2.
- Renee Hernandez is majoring in graphic design in CAPS and plans to go into marketing.
3. Creates mock ups in motionand does research. 4. Greg Castro
is majoring in animation in CAPS and plans to major in film. 5.
Creates mock ups in motion and does research.September 30,
2011
Renee Hernandez & Greg Castro
2
Who We Are
6. What is Real Life 101?
Real Life 101 is a business founded by the husband/wife team of Ms.
Sara Allison and Mr. Jonathan Knapp that helps young adults in
college and high school with educational courses on etiquette and
college life.
September 30, 2011
Renee Hernandez & Greg Castro
3
7. Real Life 101 Overview
4
- Young Adults
8. College Students 9. High School Students 10. Real Life 101 is
redoing almost everything 11. Creating an eye catching introduction
12. Using themes that attract a young audienceSeptember 30.
2011
Renee Hernandez & Greg Castro
13. Client Objectives
September 30, 2011
Renee Hernandez & Greg Castro
5
Customers? Students.
Clients? Colleges.
More money means more resources to help students.
14. Project Plan/Timeline
September 30, 2011
Renee Hernandez & Greg Castro
6
15. Competitor Research
The U - http://www.theu.com/
The U is an entirely online company, specializing in interactive
information-providing, relating specifically to choosing colleges,
careers, and Finding your role in life. They have quizzes,
browsers, and personality finders.
Surviving College Life - http://www.survivingcollegelife.com/
This is an online blog that deals specifically with student issues,
and how to survive the day-to-day of college life. It is written by
a recent San Diego graduate.
FDIC -
http://www.fdic.gov/consumers/consumer/moneysmart/young.html
This is a government provided website, offering similar courses in
financial education. Its hard to imagine a college student using
this.
September 30, 2011
Renee Hernandez & Greg Castro
7
16.
- In some ways, we dont beat the competition. Real Life 101s website is very basic compared to something like, The U.
17. The information is also coming from a husband and wife team,
and so it is probably more dated than from say, a recent graduate.
18. Real Life 101s brand is a positive, as it conveys a young adult
feel, without being boring or too childish. This is where we will
focus. September 30, 2011
Renee Hernandez & Greg Castro
8
How we Beat the competition
19. September 30, 2011
Renee Hernandez & Greg Castro
9
pitch
Client Real Life 101 provides educational courses in the, college
life, vein.They are looking to make the jump to online video
courses.
Objective We are going to design and animate a regular intro for
these newvideos.
Target Audience College freshmen, high school seniors
Message Real Life 101 is for young adults looking to comfortably
learn a fewlife lessons.
Strategy Using Motion, we will design an intro that excites the
viewer, but remains quick and mature.
20. What we will do first to get started
September 30, 2011
Renee Hernandez & Greg Castro
10
21. Client- Provided Examples
http://www.youtube.com/watch?v=jbkSRLYSojo
An excellent educational, part live-action, part animation
video
http://www.youtube.com/watch?v=QVEZzhqJY7Y&feature=relmfu
Stylish, fun videos on etiquette
September 30, 2011
Renee Hernandez & Greg Castro
11
22. Divison of work
Renee Renee will head up the design aspect by assembling images and
examples of introductory animations. She will then incorporate the
core concepts given to us by our client. She will then help to
animate.
Greg Greg will also be designing, but with a focus on the actual
design of movement in the animation. He will come up with several
examples and concepts for the movements of the design. He will then
work with Renee to animate.
September 30, 2011
Renee Hernandez & Greg Castro
12
23. Client Agreement
Before moving ahead with any single design concept, we will need to
meet with the owners to discuss a core concept and then reach an
agreement on a design.
Once we are on the same page as far as concept, we will begin to
brainstorm and work into our timeline.
September 30, 2011
Renee Hernandez & Greg Castro
13