Download - Real Groovy Assessment Report
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Real GroovyReal GroovyA Situation Assessment
By Sean Sampayo 4681721
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Problems Facing Real Groovy
•Competition From Local Retailers•Online Sources
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Competition (in the form of) :
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•Entertainment Media Mega Mart•High volume turnover •Cheap prices as a result•Sells everything from Ipods to Car Stereos to GPS Systems
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The WarehouseThe Warehouse
•Power Buyer•Large Stockpile •Very Low prices•Not a very big big collection of older music
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Borders:
• ‘Upmarket’ music retailer and bookshop.•Not as large a connection as the other 3 and prices are on par with Real Groovy.•New Online Experience coming soon.
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Online DownloadsOnline Downloads
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Itunes:Itunes:
currently the second largest music
retailer in America.
have sold to over 50million people.
the iTunes store offers the world’s
largest music catalogue of over 6 million
songs.
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P2P NetworksP2P Networks
the cost of sharing the music, on the
part of the user, is quite low.
constant stream of readily available
music.
Quite literally, free.
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Strengths Of Real GroovyStrengths Of Real Groovy
Large Back CatalogueLarge Back Catalogue DiversificationDiversification
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And most of all..And most of all..
A killer attitude!
(Nigel Merret, the Managing Director of JB Hi-Fi) “Price is important, but so is range, and knowledgeable staff.”
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Opportunities?Opportunities?•Another Store
•Wider Range on Online Store
•Become a Niche market seller?
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Image BibliographyImage Bibliography
•http://www.sunlink.ucf.edu/presentations/fetc2004/•http://rcd.typepad.com/rcd/•http://www.jbhifi.co.nz•http://bp2.blogger.com/•http://blogs.zdnet.com/Apple/images/•http://en.wikipedia.org/•http://farm1.static.flickr.com/•http://www.vintagetshirtstore.com•http://www.nanachill.com/images/pics_flyers•http://i137.photobucket.com/