real groovy
TRANSCRIPT
Real Groovy-The situation analysis
By Seung-chul YEO3567045
INFOMGMT.191
To be a management consultant at
need to understand the company and Real Groovy’s internal and external business environment.
Company over view
• Product Music CDs, DVDs, LPs, BOOKs, GAMEs etc. Ticket box office operation Publishing magazines Selling the second hand vinyl
Company over view
• Price Relatively higher than
other competitors
Company over view
• Promotion Real Groovy Gift Vouchers-One Gift Voucher - millions of
options
Website Gift Vouchers-Website gift vouchers are for
recipients who will be shopping on our website.
The internal factors as strengths and weaknesses may occur at
are....
The Strengths
• The wide range of products More than 20,000 titles Unique products
• Well stock organization Specific product classification Customer find product easily
and accurately
The Strengths cont...
• Good customer services
• Well trained staffs
The Strengths cont...
• Website Browse stock lists Track orders Review loyalty points Read up on the latest
happening
• New Zealand Wide delivery system
The Weaknesses
•Higher price compare with competitors
•Extra costs consider in imported products from US
The Weaknesses cont...
• Lack of marketing experts and management specialists
• Only 4 stores around New
Zealand
There are also external factors that may influence either positives and negatives on the
The opportunities
• Well known company among the New Zealand music industry
• New Zealand base company
The threats
• The local economy is down term
The threats cont...
• High level of competitions with different marketing strategy, it is cheap price.
The threats cont... • The way of people listen to music has been changed
The threats cont...
• Digital music is coming on strong
• Downloading
The threats cont...
• Physical CD purchase still No1, however decreased 9% compared with year 2006.
Further action
• Real Groovy faced difficulties due to weaknesses from inside of company and threats from outside of company. The management consultant will make some challenges to survive this competitive market and music industry. The strengths and opportunities are good values of company that will leads on to success.
Notes • Only situation analysis required due to not study Business 191.• Most of photos retrieved from Google• Reference lists
Angela. J. (2005) Groovy baby, yeah data Retrieved March 1, 2008 from http://unlimited.co.nz/unlimited.nsf/coolcompany/276123824F417E70CC256FB6006CB933
Record store gets into a different groove online (2002 24th November) Retrived 1, April 2008, from the Factiva database
Does Sounds collapse spell end for specialist music stores? (2007) Data Retrieved November 25, 2007 from http://www.tv3.co.nz/News/BusinessNews/tabid/192/Default.aspx?ArticleID=40018
Drinnan. J. (2007) Australian and NZ markets ‘out of step’ data Retrieved December 18, 2007 from www. Nzherald.co.nz/category/story.cfm?c_id=34&objected=10482944
Real Groovy website looks smash hit in the making (2001 17th December) Retrived 1, April 2008, from the Factiva database
Real groovy (2002 24th November) Retrived 1, April 2008, from the Factiva database
