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Search Engine Marketing
Rand FishkinCEO & Founder
SEOmoz.org
Ac! 9
Advanced Tactics to Maximize SEO Opportunity
Rand Fishkin, CEO & Co-founder, SEOmoz What’s Next DC, January 2011
News + Updates from the World of SEO
Shares + Tweets = Rankings at Google/Bing
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SEO is Still Under-Invested
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SEO is Still Under-Invested
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1 Billion Searches / Day; 1 Billion Searchers / Week
The Long Tail Remains Dominant
Google has Happy Searchers; “Noise” is their Primary Complaint
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Fast Refresher: Key SEO Principles
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What Matters in the Rankings
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From the Trenches: Remarkable SEO Tactics
Own & Control Your Link Juice
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Using Link Anchors Wisely
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Repointing w/ 301s + Rel Canonical
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Saving Lost “Juice” to Errors
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Be a Link Magnet
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Build a Platform for UGC; Incent Sharing
Get Link-Earning Writers to Create Content for Your Site
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Use Embeddable Content to Make Linking a Default Behavior
Leverage the Content + Link Opportunities of Others
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Social, Q+A, Forums, & Wikis
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Content Syndication
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Transcription + Translation
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Skip the “Normal” Rankings
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Video Search + Video XML Sitemaps
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News SEO
Images, Blogs, Social Circle, Rich Snippets, Realtime, etc.
Rand Fishkin, CEO & Co-Founder, SEOmoz!
• Twitter: @randfish
• Blog: www.seomoz.org/blog
• Email: [email protected]