Rand Fishkin, SEO Moz.org

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Advanced Tactics to Maximize SEO Opportunity: With organic search results becoming increasingly competitive, this session provides specific tactics that can give you a competitive advantage, with examples and case studies of these practices in action.

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<ul><li> 1. Ac! 9Search Engine Marketing Rand Fishkin CEO &amp; Founder SEOmoz.org </li> <li> 2. Advanced Tactics to Maximize SEO Opportunity Rand Fishkin, CEO &amp; Co-founder, SEOmoz Whats Next DC, January 2011 </li> <li> 3. News + Updatesfrom the World of SEO </li> <li> 4. Shares + Tweets = Rankings at Google/Bing!"##$%&amp;(()*"#+!"#!$%!$&amp;()*!+,!&amp;*-.**-*/!0&amp;!&amp;*#*&amp;*%(*/!12(3!+%!4.+5*&amp;6!/0!702!(02%-!-3$-!$,!$!,+8%$)!02-,+/*!0#!9%/+%8!$%7!%0%:%0#0))0.*/!)+%;,!-3$-!1$7!%$-2&amp;$))7!&amp;*,2)-!#&amp;01!+-!"-!+,!2,*/!$,!$!,+8%$)!+%!02&amp;!0&amp;8$%+(!$%/!%*.,!&amp;$%;+%8,&gt;!?*!$),0!2,*!+-!-0!*%3$%(*!02&amp;!%*.,!2%+@*&amp;,$)!A7!1$&amp;;+%8!30.!1$%7!B*0B)*!,3$&amp;*/!$%!$&amp;()*!! 35BCDD,*$&amp;(3*%8+%*)$%/&gt;(01D.3$-:,0(+$):,+8%$),:/0:8008)*:A+%8:&amp;*$))7:(02%-:EEFGH! </li> <li> 5. SEO is Still Under-Invested 35BCDD...&gt;I20&amp;$&gt;(01DJ0.:0@*&amp;37B*/:+,:-3*:(0%(*B-:0#:KLM! </li> <li> 6. SEO is Still Under-InvestedKLM!S!0423% QQR!S!0123% 0#!,B*%/! 0#!,B*%/! 1 Billion Searches / Day; 1 Billion Searchers / Week 35BCDD,*$&amp;(3*%8+%*)$%/&gt;(01D&amp;*B0&amp;-:8&amp;0.-3:0#:B$+/:,*$&amp;(3:A2/8*-,:/*()+%*:.3+)*:,*0:A2/8*-,:+%(&amp;*$,*:NOPPP! </li> <li> 7. The Long Tail Remains Dominant </li> <li> 8. Google has Happy Searchers;Noise is their Primary Complaint 35BCDD,*$&amp;(3*%8+%*)$%/&gt;(01DGH:9%/:,*$&amp;(3:*%8+%*,:/0:800/:T0A:A2-:%0+,*:+,:+,,2*:ONUOV! </li> <li> 9. Fast Refresher:Key SEO Principles </li> <li> 10. 35BCDD...&gt;,*010W&gt;0&amp;8DA)08D.3+-*A0$&amp;/:#&amp;+/$7:-3*:,*0:#2%/$1*%-$),:B7&amp;$1+/! </li> <li> 11. What Matters in the Rankings 35BCDD...&gt;1*(1$%(3*,-*&amp;&gt;(0&gt;2;DA)08D8008)*:+%,-$%-:/$-$:$X*&amp;:NY:/$7,&gt;3-1)! </li> <li> 12. Great Content ! Great Rankings!"#$%#&amp;($)*+,$-./0"$*(+1$/$2#.*134./45$6$)*,#$#7#.51"*+-$#)(#$*+$)*8#9$*1($/$!"!#$%&amp;()*+",(-.(:$!"3(#$%"3$;+</li></ul>

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