Quality and Social Responsibility: Achieving Sustainable Results
About the Presenter
• Dick Gould
• ASQ Fellow
• DAC Social Responsibility
Liaison
• Past member - ASQ
Board of Directors
Why should the quality professional care about social responsibility?
What Is Social Responsibility?
People and organizations– Ethical behavior
– Having sensitivity toward:
• social
• cultural
• economic
• environmental issues
Why Be Socially Responsible?
• Consumers demand it
• Makes good business sense
• Produces bottom line results
• Builds a stronger brand
Why Be Socially Responsible (cont.)
• Stakeholders seek transparency
• World of instant information
• Government is getting involved
• Financial benefits
What is the connection
between quality and social responsibility?
The Basic Relevance of SR to Quality
Total Quality Management:
1. Addresses all areas of an organization;
2. Emphasizes customer satisfaction;
3. Uses continuous improvement methods and tools
The Quality Toolbox 2005
2011 ASQ Future of Quality Study
1. Global responsibility2. Consumer awareness3. Globalization4. The increasing rate of change5. The workforce of the future6. An aging population7. 21 century quality8. Innovation
The Quality Connection
• Evolution of Social Responsibility
The Quality Connection
• Malcolm Baldrige Performance Excellence Criteria– Procedures for compliance with safety, health,
and environmental standards– Mechanisms of corporate support of quality
assurance activities outside the company– Governance accountability
One Standard for All
• ISO 26000– Implementation will be voluntary
– Guidance will help define social responsibility
• ASQ administers the U.S. Technical Advisory Group (TAG) on Social Responsibility
ISO 26000
• Assist organizations in addressing SR
• Provide practical guidance
• Emphasize performance results and improvement
• Increase confidence and satisfaction among customers and stakeholders
• Maintain consistency
ISO 26000
ISO 26000 is a guidance standard and not one that an organization becomes certified to, like ISO 9000 or 14000.
Quality Triple Bottom Line
Quality Tools
• Quality professionals have the tools to improve social responsibility results– Baldrige Criteria– Lean methods – Six Sigma
Baldrige Criteria
• Malcolm Baldrige Performance Excellence Criteria
Lean Methods
• Lean manufacturing principles:– Eliminate non-value-adding activities
– Eliminate waste from the business
• Lean enterprise principles:– Extend concepts through entire value
stream or supply chain
Six Sigma
• Defect prevention vs defect detection
– Customer satisfaction and bottom-line results
– Apply anywhere that variation and waste exist
– Apply for innovation and improved customer satisfaction
Bottom Line
Quality + Social Responsibility
= Competitive Advantage
ASQ’s SR Efforts
What is ASQ doing to promote SR?
ASQ Social Responsibility Response
• The SRO.org– Global community and online “town square”
for sharing information and building an SR body of knowledge
– Helps the world understand how SR and quality can achieve sustainable results
– Provides an access point to ASQ for the SR professional
Social Responsibility Response (cont.)
• Pathways to Social Responsibility– Successful Practices for Sustaining the Future
• Spencer Hutchens Social Responsibility Medal– Recognizes individuals who demonstrate
outstanding leadership as an advocate for social responsibility
Social Responsibility Response (cont.)
More Information
American Society for Quality
www.asq.org/social-responsibility
The SRO* (Coming May 2013!)www.thesro.org
Quality for Life www.asq.org/qualityforlife
Questions?