Transcript
Page 1: Privy overview for the city of boston may 2014 v2

www.privy.com

(888) 602-0205

Ditch Clicks. Measure In-store Sales.

Page 2: Privy overview for the city of boston may 2014 v2

The tools you need to drive in-store revenue from any digital channel

Page 3: Privy overview for the city of boston may 2014 v2

Does digital media drive in-store revenue?

Page 4: Privy overview for the city of boston may 2014 v2

The world has changed.

Page 5: Privy overview for the city of boston may 2014 v2

Critical to build audience across relevant channels.

Page 6: Privy overview for the city of boston may 2014 v2

Then what?

1. Establish Presence2. Build Community3. Drive Sales

80-20 Rule

Page 7: Privy overview for the city of boston may 2014 v2

Promotions are great ways to incentivize desired behavior

Page 8: Privy overview for the city of boston may 2014 v2

Promotions are a means to an end.

1.Drive trial2.Increase Average ticket price3.Increase Frequency

Page 9: Privy overview for the city of boston may 2014 v2

Attach lead forms, and you’ll build stronger relationships along the way.

Page 10: Privy overview for the city of boston may 2014 v2

So, what’s working?

Page 11: Privy overview for the city of boston may 2014 v2

Promotions drive same-day and immediate revenue.

• Weather dependent (i.e snow storm)• Inventory• Holiday• Slow days and times

70% within 24 hours:

Page 12: Privy overview for the city of boston may 2014 v2

Time of day matters.

Page 13: Privy overview for the city of boston may 2014 v2

New vs Repeat: Which channels are best?

Page 14: Privy overview for the city of boston may 2014 v2

Does digital media drive in-store revenue?


Top Related