Download - presentation of product launching
Presentation on Product Launching
RefridgeratorsWe Make Things Which Make India Proud
Submitted To:Prof. Sarita Shankar
Submitted BY:
Akshat Gupta (16PGD003)
PRODUCT
Launches Their First Ever Refridgerators
We make things which make India Proud
Brand Ambassador
OPPO R286600 Litres
Smart Inverter Compressor
Auto Smart Connect
Consume Less Electricity
Run on Inverter
4 Way Cooling
OPPO R287 284 Litres
Smart Storage System
Run on Inverter
Ice Beam Cooling Door
Consume Least Electricity
PRICE
Rs.19990/-RS. 36999/-
OPPO R286
OPPO R287
Purchasing Facilities
• Company giving the facility regarding purchasing the Product
EMI Option Down payment of only Rs. 5000 0% Interest on EMI’S After sale free 6 year service.
USP(Unique Selling Proposition)
The first ever Refrigerator who gives 4 way cooling system.
Auto Smart connecting System Facility.
Compressor warranty on 13 Years.
Consume Least Electricity than Others.
Run on Inverter for more than 8 hour.
Swot Analysis
Strengths
Opportunities Threats
Weakness
Superior Technology Good Brand Image Maintaining good International
Relationship Financial Position Strong
Weak brand as compare to others.
New in the Electronic Market.
New Technology New Product New Market
Intense Competition Mature Market Change in Taste
Placement
Available in all cities .Easy available in all Electronics shop.Easily available all famous Electronics store like
Jumbo, E-zone , Big Bazaar, Reliance digital.
PromotionPrint Media- News Paper, Magazine. Ads on Television.Sponsor TV shows.Popups on Internet.Social Networking Site.Through Hoardings on Road.Sponsoring Sports Shows.
Competitors
Thank You