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UNIDAD EDITORIAL
MEDIABOOK 2021
DPTO MARKETING PUBLICITARIO. 2021
ADVERTISING
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About us
It belongs to the international publishing group RCS MediaGroup. Unidad Editorial is now the leader company in daily press and digital, as well and the national referent in medical and pharmaceutical information.
RCS MediaGroup is one of the main multimedia publishing groups in the world. It was born in Italy, where it is quoted on the stock exchange, and later expanded abroad until reaching its 40% invoicing from foreign countries like Spain, Portugal, France, UK, USA or China.
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UnidadEditorial
73%Of the Spanish population
connects to UNIDAD EDITORIAL
30 MILLIONSPEOPLE
UNIDAD EDITORIAL UNIVERSE
Producing and spreading culture and information throughdevelopment and innovation in all media, without losing the focus on our brand´s social values and prestige.
Source: Random combination EGM 1st. Acc. 2021. Comscore MMX March 2021.+ 15 years old. (Latest data available)
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CoverageTHE BEST COVERAGE IN ALL TARGETS
The best coverage in all targets and the largest editorial offer in the market
that guarantees maximum advertising coverage on any commercial profile in
the digital and traditional media.
An audience that finds in our products the answers to their needs as
consumers and where the main brands have the opportunity to show their
products.
Source: Random combination EGM 1st. Acc. 2021. Comscore MMX March 2021. Men & Women + 15 years old. (Latest data available)
Men
Coverage
75%
15,0 MMEN
Women
Coverage
71%
14,9 MWOMEN
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Leadersin Spanish daily press.Daily press newspapers that have made history and will be the
future of Spanish and international press.
Source: EGM 2nd Acc. 2021
1,5millions of the
Spanish daily readres
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Information and entertainment adapted to the digital era.
Source: Comscore MMX March 2021 / RCS MediaGroup –Unidad Editorial – Spain. (Latest data available)
84%Of the population
Spanish internet user
1.099MILLIONS
Unique userMILLIONSpageviews
Digitals
29,4
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InfluentialTHE GREAT COMMUNITY OF UNIDAD EDITORIAL.Your image and your communications in an environment of prestige, credibility and supported by the best professionals.
Source: Social Media July 2021
+26.000.000FOLLOWERS
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CreativeCREATIVE, TECHNOLOGY AND CONTENT
We are experts on generating useful, entertaining and educational content, aiming to
connect our audience with the brands.
Brands needs to stablish a stronger and long-lasting relationship with users. We have an
indepth knowledge of our users. We understand their preferences and know how to
interact with them.
Success Stories
VIDEO
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ProgrammaticEFFICIENCY, TRANSPARENCY AND CONTROL
PROGRAMMATIC offers advertisers access to the Group´s
Premium sites, through an optimal technology that automates the
campaigns delivery to achieve greater efficiency.
Big DataWHEN THE FUTURE BECOMES PRESENT
Unidad Editorial places at your disposal edge technology. a tu
disposición tecnología de vanguardia. Science and data
engineering to identify the nature of the audience and help you
achieve your business goals.
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A PERFECT STAGE FOR THE BIG BRANDS
With more than two decades addressing ad hoc projects
to the needs of each client, UNIDAD EDITORIAL EVENTOS
has become a benchmark in the sector.
Events
+ INFO
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DifferentiationTHE MOST COMPLETE EDITORIAL OFFER AT THE
SERVICE OF YOUR COMMUNICATIONS
+ INFO
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PRESTIGIOUS, INFLUENTIAL JOURNALISTS MAKE
EL MUNDO A UNIQUE PRODUCT.
El Mundo, a highly prestigious and reliable newspaper, has a positive impact on brands that choose to advertise on its pages.
511.000Readers
53.107Copies (Mon-Sat)
61.637Copies (Sunday)
Source: EGM 2nd Accu. 2021. / OJD 2020.
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64%Men
36%Women
88%Upper & middle class
49%25-54years old
PROFILE OF OUR READERS
Source: EGM 2nd Accu. 2021.
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The digital version of El Mundo is the perfect platform for publishing digital advertising campaigns.
Rich media content, branded content, billboards, banners, wallpapers with video etc. that significantly increase the impact and
results of your advertising campaign.
+35,7 MUnique Users
+346 MPage Views
+7,3 MFollowers RRSS
.es
3,9 MTwitter
+2,9 MFacebook
555 kInstagram
Source: Google Analytics June 2021 / Social Media July 2021.
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40%Men
60%Women
26%25-44 years old
25%45-54 years old
.esPROFILE OF OUR DIGITAL AUDIENCE
Source: Google Analytics June 2021.
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501.000Readers
MORE THAN A MAGAZINE…
YO DONA: Magazine / Yodona.com / Social Media / Events.
A concept without limits. A universe with its own personality, which marks everything it touches.
Source: EGM 2°Accu. 2021 El Mundo Saturdays / Google Analytics June 2021. / Social Media July 2021.
3,0 MUnique Users
12 MPage Views
+1 MFollowers RRSS
350 kTwitter
591 kFacebook Instagram
145 k
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126.000Readers
14.390Copies (Mon-Fri)
23.851Copies (Sat)
LEADER IN FINANCIAL INFORMATION
EXPANSIÓN is the financial information publication most
valued by readers due to the rigour, integrity and usefulness of
its contents…
Source: EGM 2nd Accu. 2021. / OJD 2020.
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70%Men
30%Women
33%25-44 years old
28%45-54 years old
96%
PROFILE OF OUR READERS
Upper & middle class
Source: EGM 2nd Accu. 2021.
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.com
THE BEST INFORMATION, ALWAYS ACCESSIBLE, ALWAYS UP TO DATE.
A new design using a responsive and continuous browsing format that offers an extremely positive user experience: speed, user-friendliness and highly integrated advertising formats. An easy and intuitive way for users to browse.
7,0 MUnique Users
51 MPage Views
739 kTwitter
315 kFacebook
27 kInstagram
+1,1 MFollowers RRSS
Source: Google Analytics June 2021 / Social Media July 2021.
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52%Men
48%Women
25%25-44 years old
25%45-54 years old
.com
PROFILE OF OUR DIGITAL AUDIENCE
Source: Google Analytics June 2021.
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79.000Readers
23.851Copies
The luxury and lifestyle magazine distributed with Expansión.
The most sophisticated information for lovers of Luxury and the good life.
Source: EGM 2nd Accu. 2021 (Expansión Saturdays) / OJD 2020 (Expansión Saturdays). / Google Analytics June 2021.
1,8 MUnique Users
15 MPage Views
For a unique audience, lover of quality and exclusivity.
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849.000Readers
71.427Copies
More audience than the rest of Spain´s
sports newspapers put together!
LEADERS OF THE SPANISH PRESS
Unquestionable leader of the sports information, MARCA has written
the history of Spanish and world sport for more than 80 years
Source: EGM 2nd Accu.. 2021 / OJD 2020.
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81%Men
19%Women
83%Upper & middle class
37%25-44 years old
19%45-54 years old
Source: EGM 2nd Accu. 2021.
PROFILE OF OUR READERS
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33,5 MUnique Users
662 MPage Views
5,5 MTwitter
5,3 MFacebook
2,7 MInstagram
+13,5 MFollowers
LA WEB LÍDER EN CATEGORÍA SPORTS
MARCA.com, is the number one sports information site in Spain and a real
“brand-awareness” phenomenon in the country. Online leader in advertising innovation and creativity.
Source: Google Analytics June 2021 / Social Media July 2021.
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54%Men
46%Women
28%
24%
25-44 years old
45-54 years old
PROFILE OF OUR DIGITAL AUDIENCE
Source: Google Analytics Junio 2021.
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The website specialized in the motor world
with everything the buyer is looking for:
Models, brands, comparatives, eco-friendly,
security, comfort, news, search engines, videos,
exclusives, advances, tests ..
A product within the MARCA
UNIVERSE con elthe seal quality
of our professionals
+ Info
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Fuente: COMSCORE MMX MULTIPLATAFORMA Marzo 2020 Marca Sites. Clase Social: Solo PC.
THE VOICE OF THE MARCA UNIVERSE
MARCA completes its multimedia services with RADIO MARCA Spain’s leading sports radio channel.
2,4 MUNIQUE USERS
+ Info
388 kLISTENERS
Source: EGM 2nd Wave 2021 (Mon-Frid) / Google Analytics June 2021.
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225.000Readers
62.460Copies
THE MOST FAMOUS HIGH-END WOMEN’S MAGAZINE IN THIS COUNTRY.
Beauty, fashion, lifestyle, décor, cooking, children, jewelleryand accessories...All the topics that interest today's women in one magazine.
Source: EGM 2nd Accu.. 2021 / OJD 2020.
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86%Women
88%
30%20-44 years old
44%45-64 years old
14%Men Upper & middle class
Source: EGM 2nd Accu.. 2021.
PROFILE OF OUR READERS
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The digital edition of TELVA is the site chosen by millions of women for following the latest trends.
796 kTwitter
1,1 MFacebook
384 kInstagram
4,7 MUnique Users
36 MPage Views
+2,2 MFollowers RRSS
Source: Google Analytics June 2021 / Social Media July 2021.
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81%Women 51%
19%Men
Between 18 and 54 years old
PROFILE OF OUR DIGITAL AUDIENCE
Source: Google Analytics June 2021.
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