PPC Platforms An Extension of SEO
Presented by Zoran Slamkov
Part 1
Instead it should be seen as an extension of the businesses SEO objectives
Many businesses see PPC platforms as an end and not as a means
There is a problem
Clicks are being wasted on landing pages unable to foster any loyalty with their consumer.
Those tech-savvy individuals do not even see the ads at all
85% of users do not click on Search Engine Ads
Solution: Utilize the 15% to reach the 85%
Build Thought Leadership with PPC platforms
Niche SKAGS (Single Keyword Ad Groups)
Focus on Education and Interaction not Promotion
1. Niche SKAGS
Focus on the long-tail keyword at the consideration stage of the funnel
Get the right content to the right question
No longer competing on price
But winning in loyal audiences
2. Focus on Education and Interaction
Increasing user interaction and organic searches will create ‘sticky’ consumers
You begin winning the SEO battle and have access to a HUGE audience
Interlude
Zoran Slamkov Digital Marketer
[email protected]