1

Art Institute Application Essays

Portfolio & Resume

Sylvia Dio

nne Brown

Fashion

Merchandisi

ng

Diploma

2013

2

Introduction....

..............................

.

Essay 1...............

..............................

....

Resume...........................

.....................

Fashion Sketches.

................

Essay 2...............

..............................

....

Table of Cont

ents

3

4

5

I am a fashion sketcher, a lover of detail, and that which is fresh and refreshing. I am beginning in my career, but effortlessly talented with an innate ability to grab attention through my fashion illustrations. I am begin-ning understand trends and the flow of style, color choice, and fabric movement. Now, I want to grow. I desire to get a better and more a professional understanding of textiles, fashion marketing, merchandising, trend forecasting, and all that is to do with the fashion industry.

Introduction

6

• Knack for visual presentations and public speaking• Familiar with marketing of social media sites• Innovative and self-motivated team player• Exceptional organizational and research skills• Excellent oral and written communication skills• Provides creativity in branding and advertising strategies• Driven by meeting specific organizational goals

• Ability to use creative judgment and use resourcefulness• Able to grasp to ideas, meet deadlines and prioritize task

• Develop budget and expense reports.• Develop marketing strategies and comparative analysis• Create visually exciting displays using trendy techniques• Produce stunning digital and print presentations• Build effective designs and Moodboards• Execute marketing and branding plans• Effectively communicate with team members

• MS Word • Excel • PowerPoint • Publisher • MS Word • Photoshop• After Effects• Adobe Illustrator• InDesign

SUMMARY OF QUALIFICATIONS

INTEREST AND SKILLS

SOFTWARE EXPERIENCE (MAC & PC Proficient)

EducationFull Sail University

Winter Park, FL | June 2012

MFA—MEDIA DESIGN

Rebranding & Research Project:

Zales Corporation:

• Redeveloped Logo & Website

• Redefined Target Audience

• Created New Tagline

• Overall Rebranding Campaign

• Created Original Designs and

• Zales Rebranding Project BookBachelor of Arts- Business Administration

Livingstone College Salisbury, NC | May 2010

Resume

7

ACTIVITIES & VOLUNTEER WORK

VYBES BAND 2013| BRAND AND MARKETING MANAGER

Assisted Community, Service Department 2010| ADMINISTRATIVE ASSISTANT

Koontz Elementary School | VOLUNTEER

Livingstone Concert Choir, Carnegie Hall, NYC - May 2010| CONCERT PERFORMER

Miss Livingstone College – 2009 - 2010 | SPOKESPERSON AND AMBASSADOR

Pre-Alumni Council | ORGANIZED FUNDRAISER—PARTICIPATED IN NATIONAL UNCF CONFERENCE

Rock Hill A.M.E. Zion Church, Quarterly Conference | SECRETARY

Rowan Helping Ministries | MENTOR: HIGH SCHOOL DAY

Saint Bernard Project: New Orleans, Food & Beverage Museum & restoration projects | VOLUNTEER

Sigma Gamma Rho Sorority Incorporated, Mu Tau Chapter | PRESIDENT AND TREASURER

Student Government Association | PRESIDENT OF THE SOPHOMORE AND JUNIOR CLASS

Students in Free Enterprise | 1ST WINNER AT COLLEGE REGIONAL COMPETITIONS

Professional ExperienceWgiv 103.3 Radio, Living Life on Purpose Marketing & Management Intern • Design various digital and print promotional campaigns and assist in web design.• Manage marketing for audience development. Belk Department Store | Retail & Sales

Associate • Accomplished annual sales and credit goals.• Catered to customers’ styling and fashion needs.• Assist with sales and markdowns and ensured department was visually appealing.

Experience

8

I am a daydreamer. I can pause in the midst of normal everyday activities and dream… dream with my eyes wide closed. Open to everyone who passes, but closed-because in that brief moment I can’t see or focus on anything, except that dream. Dreams of being GREAT, dreams of being creatively creative, dreams of working as a creative director for a fashion magazine, dreams of having my very own clothing line and retail store- I just love to dream! But now it is time to transition from dreaming to doing and making these dreams and ambitions into reality.

I first began to do research of the Art Institutes several years ago, seeking a degree and specialized training in fashion design however decided to head down a different path and obtain a Bachelor’s in Business Administration and a Master’s Media Design. Through all of this I never lost my passion for design, color, fit, texture- Fashion. I still had dreams of designing a clothing line- so I kept sketching.

After doing extensive research of the Art Institute’s Fashion Retailing Program, I became increasingly fascinated with how well the program was aligned. Aligned to not only stimulate my knowledge of garment construction, design, and textile, but also ensures that I as a student will come out with extensive understanding of the business side of the retail industry.

Admissions Essay

9

I sincerely believe that no matter what I decided to do that this program will develop me as a whole. Rather I go in to creative directing for a magazine, designing a clothing line, editing, buying or whatever- I will be ready. I want to be amongst the number of professionals who now have a story of “I was an Art Institute Student and now I am a successful ……” Whatever it is- its my story to write. I’ll write a story of how I used to dream and now I am doing because the Art Institute of Atlanta Prepared me!

10

Pink Wedding Dress

Fashion Sketches

11

12

The Modern Pinstripe Suit

my fashion sketches

...

13

The Modern Pinstripe Suit

14

Fashion Retail Store

“Please identify

the fashion reta

il

store that you t

hink has the mo

st

successful buying

experience for

its customers.

Please identify t

he

elements of the

store that add

to

the experience in

a positive man

ner

and describe ho

w those elements

add

to the buying ex

perience. Your e

ssay

should address

line, shape, value

,

texture, and colo

r.”

15

Fashion Retail Storeessay

To walk into a store and to feel completely comfortable, calm, and welcomed is only a portion of the experience that makes shopping more valuable. Old Navy is a store that not only caters to the needs of a woman, but also responds to the need of the whole family. Although it is not a “high-end brand”, it puts the same effort into ensuring that customers get the quality, style, and feel that most high-end brands offers. There are so many elements of Old Navy that add to the overall buying experience in a positive manner.

One element is the brand’s identity. A brand identity and what the brand puts out in media advertising does effect how a buyer buys? Old Navy’s brand is strong and so identifiable that it is actually a benefit for the in store experience. Shoppers arrive at the store expecting a fun, bright, and comfortable atmosphere, which is what he or she obtains while shopping.

Believe it or not, the second element that I would use to describe this store would be “EASY”. When consumers step into a store they want to find whatever it is they want, easily. In Old Navy, sections are defined. Signs are bold, bright and simple to read. There’s no guessing game who how much a product cost or how much a discount or sale is. Clothing displays are clean, streamlined, and never overstuffed, which is a plus for customers shopping in a hurry. The décor of the store is easy and simple too because Old Navy wants the product to speak for itself.

Lastly, there is value in Old Navy clothing. The store offers the latest trends at a specific affordable price point, which its target audience finds appealing.

16

17

3 girlssame styledifferent at

titudes

“The I’m Going Out

Tonight Dress”

more fashion sketches

18

19

StreetStyle

20

21

22

Thank you for your time and consideration.

You have just viewed my essays, resume and some of my personal

sketches.

I look forwa

rd to

hearing from

the

Art Institute of

Atlanta Soon!