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Art Institute Essays, Resume, Fashion Sketches for Admissions.

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  • 1Art Institute Application Essays

    Portfolio & Resume

    Sylvia Dionn

    e Brown

    Fashion

    Merchandis

    ing

    Diploma

    2013

  • 2Introduction......

    .............................

    Essay 1..................

    ...............................

    Resume................

    ................................

    Fashion Sketch

    es.................

    Essay 2................

    ................................

    .

    Table of Conte

    nts

  • 3

  • 4

  • 5I am a fashion sketcher, a lover of detail, and that which is fresh and refreshing. I am beginning in my career, but effortlessly talented with an innate ability to grab attention through my fashion illustrations. I am begin-ning understand trends and the flow of style, color choice, and fabric movement. Now, I want to grow. I desire to get a better and more a professional understanding of textiles, fashion marketing, merchandising, trend forecasting, and all that is to do with the fashion industry.

    Introduction

  • 6 Knack for visual presentations and public speaking Familiar with marketing of social media sites Innovative and self-motivated team player Exceptional organizational and research skills Excellent oral and written communication skills Provides creativity in branding and advertising strategies Driven by meeting specific organizational goals

    Ability to use creative judgment and use resourcefulness Able to grasp to ideas, meet deadlines and prioritize task

    Develop budget and expense reports. Develop marketing strategies and comparative analysis Create visually exciting displays using trendy techniques Produce stunning digital and print presentations Build effective designs and Moodboards Execute marketing and branding plans Effectively communicate with team members

    MS Word Excel PowerPoint Publisher MS Word Photoshop After Effects Adobe Illustrator InDesign

    SUMMARY OF QUALIFICATIONS

    INTEREST AND SKILLS

    SOFTWARE EXPERIENCE (MAC & PC Proficient)

    EducationFull Sail U

    niversity

    Winter Park, FL | J

    une 2012

    MFAMEDIA DESIGN

    Rebranding & Research

    Project:

    Zales Corporation:

    Redeveloped Log

    o & Website

    Redefined Target

    Audience

    Created New Tag

    line

    Overall Rebrandin

    g Campaign

    Created Original D

    esigns and

    Zales Rebranding

    Project BookBachelor of Arts- Business Administration

    Livingstone College Salisbury, NC | May 2010

    Resume

  • 7ACTIVITIES & VOLUNTEER W

    ORK

    VYBES BAND 2013| BRAND

    AND MARKETING MANAG

    ER

    Assisted Community, Serv

    ice Department 2010| ADM

    INISTRATIVE ASSISTANT

    Koontz Elementary School

    | VOLUNTEER

    Livingstone Concert Choir,

    Carnegie Hall, NYC - May 2

    010| CONCERT PERFORME

    R

    Miss Livingstone College

    2009 - 2010 | SPOKESPER

    SON AND AMBASSADOR

    Pre-Alumni Council | ORGA

    NIZED FUNDRAISERPART

    ICIPATED IN NATIONAL UNC

    F CONFERENCE

    Rock Hill A.M.E. Zion Churc

    h, Quarterly Conference | S

    ECRETARY

    Rowan Helping Ministries

    | MENTOR: HIGH SCHOOL DA

    Y

    Saint Bernard Project: New

    Orleans, Food & Beverage

    Museum & restoration pro

    jects | VOLUNTEER

    Sigma Gamma Rho Sororit

    y Incorporated, Mu Tau Cha

    pter | PRESIDENT AND TRE

    ASURER

    Student Government Asso

    ciation | PRESIDENT OF THE

    SOPHOMORE AND JUNIOR

    CLASS

    Students in Free Enterpris

    e | 1ST WINNER AT COLLEG

    E REGIONAL COMPETITIONS

    Professional ExperienceWgiv 103.3 Radio, Living Life on Purpose

    Marketing & Management Intern Design various digital and print promotional

    campaigns and assist in web design. Manage marketing for audience development. Belk Department Store | Retail & Sales

    Associate Accomplished annual sales and credit goals. Catered to customers styling and fashion needs.

    Assist with sales and markdowns and ensured department was visually appealing.

    Experience

  • 8I am a daydreamer. I can pause in the midst of normal everyday activities and dream dream with my eyes wide closed. Open to everyone who passes, but closed-because in that brief moment I cant see or focus on anything, except that dream. Dreams of being GREAT, dreams of being creatively creative, dreams of working as a creative director for a fashion magazine, dreams of having my very own clothing line and retail store- I just love to dream! But now it is time to transition from dreaming to doing and making these dreams and ambitions into reality.

    I first began to do research of the Art Institutes several years ago, seeking a degree and specialized training in fashion design however decided to head down a different path and obtain a Bachelors in Business Administration and a Masters Media Design. Through all of this I never lost my passion for design, color, fit, texture- Fashion. I still had dreams of designing a clothing line- so I kept sketching.

    After doing extensive research of the Art Institutes Fashion Retailing Program, I became increasingly fascinated with how well the program was aligned. Aligned to not only stimulate my knowledge of garment construction, design, and textile, but also ensures that I as a student will come out with extensive understanding of the business side of the retail industry.

    Admissions Essay

  • 9I sincerely believe that no matter what I decided to do that this program will develop me as a whole. Rather I go in to creative directing for a magazine, designing a clothing line, editing, buying or whatever- I will be ready. I want to be amongst the number of professionals who now have a story of I was an Art Institute Student and now I am a successful Whatever it is- its my story to write. Ill write a story of how I used to dream and now I am doing because the Art Institute of Atlanta Prepared me!

  • 10

    Pink Wed

    ding

    Dress

    Fashion Sketches

  • 11

  • 12

    The Modern Pinstripe Suit

    my fashion sketches

    ...

  • 13

    The Modern Pinstripe Suit

  • 14

    Fashion Retail Store

    Please identify

    the fashion reta

    il

    store that you t

    hink has the mo

    st

    successful buying

    experience for

    its customers.

    Please identify t

    he

    elements of the

    store that add

    to

    the experience in

    a positive man

    ner

    and describe ho

    w those elements

    add

    to the buying ex

    perience. Your e

    ssay

    should address

    line, shape, value

    ,

    texture, and

    color.

  • 15

    Fashion Retail StoreessayTo walk into a store and to feel completely comfortable, calm, and welcomed is only a portion of the experience that makes shopping more valuable. Old Navy is a store that not only caters to the needs of a woman, but also responds to the need of the whole family. Although it is not a high-end brand, it puts the same effort into ensuring that customers get the quality, style, and feel that most high-end brands offers. There are so many elements of Old Navy that add to the overall buying experience in a positive manner.

    One element is the brands identity. A brand identity and what the brand puts out in media advertising does effect how a buyer buys? Old Navys brand is strong and so identifiable that it is actually a benefit for the in store experience. Shoppers arrive at the store expecting a fun, bright, and comfortable atmosphere, which is what he or she obtains while shopping.

    Believe it or not, the second element that I would use to describe this store would be EASY. When consumers step into a store they want to find whatever it is they want, easily. In Old Navy, sections are defined. Signs are bold, bright and simple to read. Theres no guessing game who how much a product cost or how much a discount or sale is. Clothing displays are clean, streamlined, and never overstuffed, which is a plus for customers shopping in a hurry. The dcor of the store is easy and simple too because Old Navy wants the product to speak for itself.

    Lastly, there is value in Old Navy clothing. The store offers the latest trends at a specific affordable price point, which its target audience finds appealing.

  • 16

  • 17

    3 girls

    same styledifferent at

    titudes

    The Im Going O

    ut

    Tonight Dress

    more fashion sketches

  • 18

  • 19

    StreetStyle

  • 20

  • 21

  • 22

    Thank you for your time and consideration.

    You have just viewed my essays, resume and some of my personal

    sketches.

    I look forwa

    rd to

    hearing from

    the

    Art Institute

    of

    Atlanta S

    oon!