Download - Personalized Printing
Y O U R C O M M U N I C A T I O N S W I T H P E R S O N A L I Z E D P R I N T I N G
REVOLUTIONIZE
You can now make each printed piece as colorful and unique as the personyou’re sending it to.
PERSONALIZE
> PERSONALIZE
With today’s smart marketing, you can strategically allocate your marketing budgets to reach your best (or most profitable) customers. Variable-content digital printing makes it more cost-effective to deliver a targeted message to specific individuals rather than using a conventional “shotgun” approach to direct marketing.
> PERSONALIZE
Photo
Logo
Text
Signature
CustomerData
What is variable content?
> PERSONALIZE
And personalization really does work. You can print direct mail campaigns, coupon programs, posters, invitations, labels and more to a unique individual or groups of people from the salutation clear through the customized offer.
> PERSONALIZE
0% 100% 200% 300% 400% 500%
Apply Database Infoto the Offer
Add Name Only PlusFull Color
Add Full Color
Add Name Only
Improved Response Rates with Digital Printing(compared with a static, black-and-white mailing with a response of 0.46%)
Source: White Paper: “Direct Mail Responses Based on Color, Personalization, Database and Other Factors” by David Broudy and Frank Romano, published by the Digital Printing Council of Printing Industries of America, Inc.
CUSTOMIZE
Customize colors, text, and images within yourdocument to produce different versions for different
industries, demographics, or geographic zones.
> CUSTOMIZE
When you print your document usingVariable Data Printing, you can:• Change images• Change colors• Change text
> CUSTOMIZEFor example, in one press run of5,000 quantity, you can…
- print 225 using this image and textWe serve the growing needs of Health Care…
- print 1,675 using this image and textWe serve the growing needs of Manufacturing…
- and print 3,100 using this image and text
We serve the growing needs of the Financial Industry…
> CUSTOMIZE
Economizeyour budget byprinting only whatyou need…
even if it’s onlya small quantity.
ECONOMIZE
Digital Printing is a Powerful Tool for One-to-One Marketing
• Relationship marketing• Higher response rates• Print less, benefit more
ECONOMIZE
> ECONOMIZE• Eliminate the need to print and store large quantities
• Reduce waste of unused, outdated materials
• Print small or large quantities …on demand
• Over 25% of printed materials will be wasted due to obsolescence. Print only what you need. We save your file and print more when you need it.
> ECONOMIZE• Improved response rates
• No need to trash costly, out-of-date marketing or sales pieces
• Inventory savings
• Shorter printing timelines
• Digital transmission of files
• Reduced mail-handling costs
• Work remains in digital format
> ECONOMIZEThe power of variable dataYou do the math:
Without variable data $0.50 x 5,000 = $2,500 5,000 x 2% = 100 $2,500 / 100 = $25/customer
With variable data $1.00 x 5,000 = $5,000 5,000 x 8% = 400 $5,000 / 400 = $12.50/customer
> ECONOMIZEVDP allows you to address mail-marketing material during the press-run.
Eliminates cost/time requirements with additional labeling/addressing operations.
VISUALIZE
Visualizeprinted pieces that show
each of (Company ABC’s)customers just how
important they are
> VISUALIZEConnect with your customers through:
DIRECT MAIL
NEWSLETTERS
BROCHURES
INVITATIONS
SEMINAR LITERATURE
FOLLOW-UP MAILERS
RELATIONSHIP MANAGEMENT
WEB SITE FULFILLMENT
LABELS
POINT-OF-SALE
> VISUALIZEVariable Data Printing can also be done on materials other than paper:
Clear acetate
Static cling material
Poly plastics
Self-adhesive stock
Get to know thecapabilities of
Digital Printingand simplify eventhe most complex
marketing strategieswith the latest in
Variable Data printingtechnology.
FAMILIARIZE
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