Persona - Empathy MapGuest Perspective

Designed by:Date:

Interaction:

Designed for:

Pain: fears, frustrations, obstacles Gain: “wants,” needs, measures of success, obstacles

SEE

THINK & FEEL H

EA

R SAY & DO

Adapted from XPLANE, XPlane.com

What really mattersMajor preoccupations/distractions

Worries & aspirations

What friendsco-workers

execs/leadersinfluencersare saying

AppearanceAttitude in public

Behavior towards others

What theyobserve

environmentfriends/co-workers

execs/leaders