assignment empathy map & problem statement - 5 aug13

6
Design Thinking Assignment: Empathy Map & Problem Statement 5 August 2013

Upload: karin-nauth-shelley

Post on 13-Aug-2015

80 views

Category:

Technology


1 download

TRANSCRIPT

Page 1: Assignment   empathy map & problem statement - 5 aug13

Design Thinking

Assignment: Empathy Map & Problem Statement

5 August 2013

Page 2: Assignment   empathy map & problem statement - 5 aug13

SAY THINK

DO FEEL

Stakeholder

Needs way to

Need Insight

Page 3: Assignment   empathy map & problem statement - 5 aug13

Say1. Interned starting 2nd year of university2. (Focus] in art3. Theory with few technical tools. 4. Not prepared with the computer 5. General idea of design, but not applied to web6. Had [few] animation classes7. Loved drawing and doing paper models 8. Had design theory and psychology, loved psychology and looking at how the mind is

cheating us [perspective]9. Most of the time we take ideas and styles from the past and change it to make it look more

modern. 10. Biggest transition from school to work was freedom to choose project11. At school you have teachers who lead you to right path. Here [at work] didn’t have anyone

to lead me. 12. Ideal would be some other designer that could lead us in the process and show this is how

things are done here that is different from the way things happened at school. 13. Sometimes when you do something completely different, people don’t accept it. I therefore go to the

sure things. 14. I look for the user to be comfortable.

Page 4: Assignment   empathy map & problem statement - 5 aug13

Think

• Wants to be valued• Engineers/technologists don’t get design• Creative isolated in a sea of technologists• Constrained to meet rigid client requirements• Needs to find inspiration sources• Champion for the end user

Page 5: Assignment   empathy map & problem statement - 5 aug13

Feel

• Isolated• No mentor, no role model• Unrewarded for bringing up disruptive ideas

Page 6: Assignment   empathy map & problem statement - 5 aug13

Problem Statement

• Designer needs way to unleash creativity within technology world