Partners for Success:Partners for Success:A LexisNexis Customized Solutions Case StudyA LexisNexis Customized Solutions Case Study
An Internet Librarian 2002 PresentationAn Internet Librarian 2002 Presentation
PresentersPresenters
Joseph ReillyJoseph Reilly
Information Professional Consultant
LexisNexis
Karen SunderlandKaren Sunderland
Product Marketing Manager
Lightbridge
Kimberly SavilonisKimberly Savilonis
Marketing Research Manager
GE Franchise Finance
Kathy MaloneKathy Malone
Enterprise Applications Consultant
LexisNexis
LexisNexisLexisNexis
LexisNexisTM is the global leader in comprehensive and authoritative legal, news and business information and tailoredapplications. Its online services combine searchable access to over three billion documents from thousands of sources. A member of Reed Elsevier plc, LexisNexis is headquartered in Dayton, Ohio, and does business in 100 countries with 12,000 employees worldwide. The company offers an extensive range of products and customized tools that address job-specific and organization-wide information needs, drivingproductivity and confident decision-making.
LexisNexis recently was named one of KM World magazine's "Top 100 Companies in Knowledge Management.“
LightbridgeLightbridge
Lightbridge is a global enabler of mobile business solutions, offering communications providers products and services that are designed to increase revenue, productivity and customer loyalty. Building on its heritage in the wireless communications arena, Lightbridge integrates a reliable infrastructure for the mobile businesseconomy that supports the complete customer lifecycle, including customer acquisition, risk management, prepay and replenishment, and customer relationship management and retention.
Identifying the problemIdentifying the problem
• No formal research unit or dedicated staff
• No time!
• Cost of vendors and outsourcing research
Lightbridge NeedsLightbridge Needs
• Timely information on clients and competitors
• Updates on regulatory trends impacting the wireless industry
• Industry trends
• Deep research/due diligence capacity
The The ChallengeChallenge
Delivering easy-access intelligence briefings for Managers of the following departments:
• Product Management• Sales/Business Development• Marketing• Investor Relations• Executive Team
Proposed Proposed SolutionSolution
• Co-branded Interface for the Lightbridge Intranet featuring– Customized Searches in an easy-
access environment– Access to nexis.com for deep research
• Team of Consultants (Librarian, Attorney, Technical)
• 24/7 Customer Service
The Benefit$The Benefit$
• Substantial increase in internal knowledge sharing
• Strong client awareness during road shows
• Access to critical regulatory changes
• Improved lead generation for sales team
GEFFGEFF
GE Commercial Equipment Financing (CEF), a unit of
GE, provides innovative financial solutions to help
businesses of all sizes worldwide grow and operate more
efficiently. CEF's portfolio includes more than 90
different collateral types, including trucks and trailers,
corporate aircraft, manufacturing facilities, commercial
real estate, and construction, medical and office
equipment. GE is a diversified services, technology and
manufacturing company with operations worldwide.
Customer NeedsCustomer Needs
• GEFF has been a LexisNexis customer since 1998• GEFF needed a trusted informational source to
accomplish the following:- Investigate and validate potential customers - Monitor conditions in key vertical markets (Restaurants, C-Store, Hospitality and Automotive Aftermarket)
• Prior to using LexisNexis, GEFF relied on the Internet, trade publications and other niche industry sources
Customer DilemmaCustomer Dilemma
LexisNexis provided the content depth needed to enhance the business decision making process, but the classic “off-the-shelf” web interface did not adequately solve the need for an “easy-to-use” efficient tool for all end users.
Customer SolutionCustomer Solution
• LexisNexis & GEFF recognized the need for an easy-to-use efficient web tool
• The steps included:– together outlined both the informational needs
and the research process used by Marketing Research and Risk
– jointly designed and developed a customized web tool reflecting GEFF’s specific needs
– continually assess, test and improve the tool
Customer End ResultCustomer End Result
GEFF has:• Customized interface which LN can enhance to
include new sources and address changes in business practices and processes
• Ready-made tool for new associates, reducing training time and costs, thereby improving employees’ productivity
• One consistent source of information across various departments
• Access to sources, otherwise not used
ConclusionConclusion
The power of cooperative collaboration:
Customization+
Technology+
Service=
Genuine Partnership and SUCCESS!!Genuine Partnership and SUCCESS!!
For Additional InformationFor Additional Information
Kimberly SavilonisMarketing Research Manager
GE Franchise Finance17207 N. Perimeter Drive
Scottsdale, AZ 85255480.563.6289
Kathy MaloneE-Applications Consultant
LexisNexis257 Edgehill Drive
San Carlos, CA 94070800.568.1179