Download - Online identity and social media
Social Media & Your Online Identity
By Serena CarpenterArizona State University
Previous Class
• Focused on designing and structuring content for social sharing including tagging, alt text, and meta tags
• Today, the other 75% of SEO, promoting your content and yourself
What is social media?
What is social media?
• Sharing of information and passions with other like-minded people, communities and collaborators– AKA “user-generated content”– “Strength of Weak Ties” by Mark S. Granovetter
(1973)– http://www.knightblog.org/knight-is-seeking-a-so
cial-media-superstar/
Types of social media (Antony Mayfield)
1. Social Networks – build personal pages to connect with friends
2. Blogs 3. Wikis – communal database that can be edited by anyone4. Podcasts – audio/video subscriptions5. Forums/Online Communities – discussions forms around a
topic6. Content Communities – sharing of content (Flickr,
YouTube)7. Microblogging – social networking merges with blogging
One-wayToday, build relationships to get permission
Trust in spokesperson, U.S. 08, Edelman Trust Barometer
Building Relationships
PR
• PR has been defined as journalist relations – a linear relationship between PR professionals and
journalists• Communication experts are relationship
managers and networkers
Blogger Relations• Prove that you monitor blogs when reaching out to bloggers• Don’t pitch, get involved with their community– Participate in comments– Twitter id– Provide content in many social media forms - tweet
• Create your own blog to connect and promote– Bloggers want linklove, so link
• Find “A-list” blogs by searching blogrolls• Bloggers are passionate experts
What is a social media release?
Social media release
• http://blog.helpfultechnology.com/2009/05/baby-steps-in-social-media-news-releases/Pressitt– http://pressitt.com/smnr/science-minister-opens-
new-medical-tech-centre-to-boost-innovation-in-nhs/82/
– http://www.cdc.gov/socialmedia/h1n1/
Social Media Press Release
• PRX Builder - allows anyone to create an online press release – The client, MobileSphere, launched a new product
Slydial• Free service that allows users to leave a voicemail
message on someone else’s cellphone — without actually ringing them• Created a social media release
– In 1 month covered in 381 blog posts
Digg (2004)• News aggregator where people digg or submit
stories– Submit story, may get popular through diggs or it may
get buried– Comment as well– Employees digg stories to promote their org’s content
(Village Voice-MN)– http://www.digg.com
• Age Range – 25-44• 65% Male• 25 million unique visitors
Fark (1999)
• A news aggregator that allows user to comment on stories
• Fark administrators sift through 2,000 or so news submissions– Greenlit links can generate upwards of 300,000 page
views in one month for a recipient• Submissions should be humorous, unique, entertaining• 5% of approved submissions will go on the main page
• http://www.fark.com/• Others include Furl, Reddit, Newsvine
Sign up & Browse
• Furl, Reddit, Newsvine, Digg, Fark
Social Networking• http://rareshare.org/
– 600 rare diseases (1000)• http://www.mychurch.org/• http://www.momjunction.com/members/exploregroups.aspx?
p=1• http://www.blackplanet.com/• http://www.dogster.com/• http://en.wikipedia.org/wiki/
List_of_social_networking_websites
• Join social networking groups related to your expertise
Facebook• 150-million users (’08)– 10% users update their statuses at least once a day
• 850-million photos are uploaded each month• Average - 120 Facebook friends– 151-200 Friends • Less than 100 and more than 500 considered not at
popular • Fastest growing segment: Women over 55 • Average stay around 15 minutes
MySpace (2004)
• 185 million users• More than 8 million bands and artists• 18-34 largest group, 44%• Average 15 photos per user• Average stay around 20 minutes
Features Page Group
Hosting a discussion Yes Yes
Discussion form Yes Yes
Multimedia Exchange Yes Yes
Contact Members Yes (Updates) Yes (PM)
Statistics Yes No
Event invites Yes No
Social ads Yes No
Relationships Long-term Short-termPersonal
Google Indexing Yes No
ROI
• 86% of professionals have adopted to social media (09 Mzinga and Babson Executive Education)
• 84% of social media programs don’t measure return on investment– 40% did not even know they could– http://serenacarpenter.com/?p=1013
Online Identity
Online Identity• Perception you can create, so ask yourself:
• What’s special and unique about you? – What are you an expert in?
• Personal Brand Assets– Your Name– Picture– Personal brand statement “I am a social media researcher
at the Walter Cronkite School of Journalism and Mass Communication.”
Personal Brand Statement• “I am a politics and public policy reporter with experience using
public records and personal relationships to break stories at all levels of government.”
• “I am a bilingual print and online journalist who believes in the power journalistic words can have in exposing injustice and catalyzing change.”
• “I’m a media communications professional with 15 years of journalism and public relations experience, specializing in the use of narrative to inspire emotion.”
• “I am a bilingual, global-minded journalist who believes in telling stories that effect change and connect people of diverse backgrounds.”
• “I am an Asian American multimedia journalist who seeks to capture humanity through visuals and sound.”
Googled yourself lately?
“Google is the new resume”
• 47% have searched for themselves (Pew, 2007)• 60% who search for their names ind information
about themselves
• Ping your content and add blog to search engines
…and social media is becoming more impt.
• 83% of recruiters used search engines to learn more about candidates in 2007 – up from 75% in 2005 (ExecuNet.com) – 43% eliminated candidates based on the results in
2007– College admissions
Controlled Transparency
• In ‘09, 45% employers used social media sites to research candidates (2009 CareerBuilder Survey)– 22% in 2008
• 35% did not offer job and 28% fired someone – Photos, badmouthing employers, and poor
communication skills• 7% follow you on Twitter
….which means regulations.• Intel
– http://www.intel.com/sites/sitewide/en_US/social-media.htm
• BBC Twitter & Blog Policy– If it is clear that journalists works for BBC, then a “visible disclaimer
such as these are my personal views and not those of the BBC.” – http://www.bbc.co.uk/guidelines/editorialguidelines/advice/personalweb/blogging.shtml
• The New York Times – Allows its reporters to "friend" people they cover, noting, "In
general, being a 'friend' of someone on Facebook is almost meaningless and does not signify the kind of relationship that could pose a conflict of interest for a reporter or editor writing about that person."
What can David do?
• “David Thomas” is a pretty bad name for Googling
Unique id
• Use middle name or use your middle name as your last name– “Andrew Dice Clay” was Andrew Clay Silverstein
• Change your name– James Todd Smith - LL Cool J.– William Bruce Rose - Axl Rose
• Add middle initial or name• Play with your name– like http://smithjo.hn
Networking vs. Presence
• Search engines love LinkedIn• Do not love Facebook, but great networking
tool
You create content, you cannot fear posting information
• Post your FULL NAME (not user name), address, and phone number – Voluntarily posting self-authored content such as
text, photos, and video has become a cornerstone of engagement in the era of the participatory Web
Comments
• Leave thoughtful comments on targeted blogs in your area of expertise– When you leave a comment, you’ll be asked for
your name (What’s Your Name?) & your blog– Search engines will index and display some of
these comments when people search your name, adding to your Internet presence.
Advice • Buy your domain name
– http://www.godaddy.com/default.aspx– http://lifehacker.com/5124856/most-popular-reliable-and-
affordable-web-hosts– http://www.hostexcellence.com/index.php/v2/
pages.dspmain
• Use professional email• Be unique– http://vimeo.com/4227128
• linkedin.com/people/your_name• www.brightfuse.com/your_name• twitter.com/yourname (shorten it)• flickr.com/photos/yourname• [email protected]• mediageeks.ning.com/profile/yourname• youtube.com/user/yourname• www.google.com/profiles/yourname• www.slideshare.net/yourname• delicious.com/yourname• friendfeed.com/yourname• yourname.wordpress.com• facebook.com/people/your_name• yourname.com• http://favstar.fm/users/twitterid• open.salon.com/blog/your_name*Use your full name and use your full name email* Set up a Google Vanity alert for your full name with quotes* Post your URLs on every site you can
– http://www.google.com/alerts
Some information from Dan Schwabel
Next Class
• Twitter• Plugins for your blog• Social Media Assignment