social media online identity
TRANSCRIPT
Social Media Online
Identity@KareemSamara
Professional Wrestling is FAKE
Learning How to see is essential
It’s not about Social Media
It’s about you
What is your product?
The Product is You
Value Proposition
Hedgehog Concept
Why Online?
What is your Story?
Who is your Persona?
Diffusion of innovation
What’s Missing?
it’s not the same situation
18
How to win now?
The Traditional Mental Model of Marketing (B2C)
19
First Moment of
Truth
Second Moment of
Truth
Stimulus
At shelfIn-store
Experience
The New Mental Model of Marketing
20
First Moment of
Truth
Second Moment of
Truth
Stimulus
Pre-shopping | In-store | In-home
At shelfIn-store
Experience
It’s your first step
