Download - NORTH AMERICAN PROPERTIES
NORTH AMERICAN PROPERTIES
By: Demetrius SolomonFETCH ADVERTISING
Who pays living expenses?
34.62%
51.92%
9.62%3.85%
I doMy parentsScholarshipOther
Recommendations for parents
Who referred you?
Series10%
10%
20%
30%
40%
50%
60%
70%67.31%
0% 1.92% 3.85%9.62%
17.31%
FriendRadioTVNewspaperInternetOther
Most effective ways to communicate by ranking
Word of mouth Social media0%
10%
20%
30%
40%
50%
60%
50.00%
31.37%
22.00% 23.53%
14.00%
19.61%
4.00%
13.73%
1234567
Recommendations-FSView HOUSING FAIR
-Allows face time interaction-Give away company
merchandise (publicity)-Flyers
-Aesthetically pleasing-Highlight features & amenities-Push safety
Hand outs and Giveaways
BILLBOARD IMPROVMENTS
PRESENT VS PROSPECTIVE
CURRENTLY PAYING
4%
16%
47%
14%
20% $0-300$301-400$401-500$501-600$601+
WILLING TO PAY
13%
46%
27%
12%
2%
$400 $500 $600 $700 $800+
♦41% WILLING TO SPEND OVER $600 ON HOUSING
PUSH AMENITIES• With many people just outside of the price range, push the
amenities• Advertise pools, personal bathrooms, and safety in billboards
Virtual Tour
• People want to know what their living environment will be like• Give them an interactive tour• Highlight key features like personal bathrooms and room space
Hours on SOCIAL MEDIA
4%
33%
35%
15%
13%
Never0-1 hour2-3 hours4-6 hours7+ hours
♦63% SPEND OVER 2 HOURS ON SOCIAL MEDIA
before
after
Where's @nap tally?
Google+?
Our goal
• FETCH’s goal is for your upcoming developments to be the talk of town. It’s time for North American Properties’ presence in College Town to go VIRAL.