NORTH AMERICAN PROPERTIES

By: Demetrius SolomonFETCH ADVERTISING

Who pays living expenses?

34.62%

51.92%

9.62%3.85%

I doMy parentsScholarshipOther

Recommendations for parents

Who referred you?

Series10%

10%

20%

30%

40%

50%

60%

70%67.31%

0% 1.92% 3.85%9.62%

17.31%

FriendRadioTVNewspaperInternetOther

Most effective ways to communicate by ranking

Word of mouth Social media0%

10%

20%

30%

40%

50%

60%

50.00%

31.37%

22.00% 23.53%

14.00%

19.61%

4.00%

13.73%

1234567

Recommendations-FSView HOUSING FAIR

-Allows face time interaction-Give away company

merchandise (publicity)-Flyers

-Aesthetically pleasing-Highlight features & amenities-Push safety

Hand outs and Giveaways

BILLBOARD IMPROVMENTS

PRESENT VS PROSPECTIVE

CURRENTLY PAYING

4%

16%

47%

14%

20% $0-300$301-400$401-500$501-600$601+

WILLING TO PAY

13%

46%

27%

12%

2%

$400 $500 $600 $700 $800+

♦41% WILLING TO SPEND OVER $600 ON HOUSING

PUSH AMENITIES• With many people just outside of the price range, push the

amenities• Advertise pools, personal bathrooms, and safety in billboards

Virtual Tour

• People want to know what their living environment will be like• Give them an interactive tour• Highlight key features like personal bathrooms and room space

Hours on SOCIAL MEDIA

4%

33%

35%

15%

13%

Never0-1 hour2-3 hours4-6 hours7+ hours

♦63% SPEND OVER 2 HOURS ON SOCIAL MEDIA

before

after

Where's @nap tally?

Google+?

Our goal

• FETCH’s goal is for your upcoming developments to be the talk of town. It’s time for North American Properties’ presence in College Town to go VIRAL.