Promoted Content SDK

• News360

Personalized promoted content based on unique interests

New source of revenue via promoted content delivered in-stream

Engage targeted users via thought leadership content

• Users love News360

iOS10 297

reviews

Android

12 140reviews

• Press loves News360 as well

News360 is the best news app on my iPad now

Robert Scoble

News360 shows how much difference a good, clever interface can make for a product

Rafe Needleman, CNET

OMG! A decent news curation app!

Sarah Lacy

• Promoted Content Contextual Targeting

• Promoted Content SDK – Tablet Wireframe

• Promoted Content SDK – Tablet Wireframe

• Promoted Content SDK – Phone Wireframes

• Promoted Content Success – The Coca-Cola Company enlisted the help of News360 to promote stories from its thought leadership blog, Coca-Cola Journey. Journey covers topics ranging from start-ups to recipes to education… and even how to carve a Halloween pumpkin in the shape of the iconic Coca-Cola bottle! News360’s personalization algorithms promoted each story to users who would find it contextually relevant to their interests. Combining Coca-Cola’s powerful brand with News360’s worldwide audience generated unique CTR’s as high as 8% for some stories and reading times that lasted up to a minute or longer!

35%Increased

Readership

4%Unique CTR

39 secAverage time

spent on each storyThe Coca-Cola Company started the

Journey blog last year as a way to generate and maintain engagement with fans that went beyond the beverages they already knew and loved. News360’s ability to deliver new readers and generate new engagement with our brand has far exceeded our expectations!

- Natalie JohnsonSenior Manager, Digital Communications & Social MediaThe Coca-Cola Company

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• Promoted Content Campaigns via SDK

Branded content delivered via SDK to publisher’s native app

SDK contextually targets users based on content consumption history

CPE performance pricing

Reporting includes Impressions, Reads, Reading Time, Social Shares, Call-To-Action conversions and Revenue