Download - New Wave Collaboration And Enterprise 2.0
New Wave Collaboration New Wave Collaboration andandEnterprise 2.0Enterprise 2.0
Daniel J. Pritchett, Daniel J. Pritchett, Sharing at Work
TopicsTopics
• Knowledge Transfer vs. Knowledge Management vs. Expert Location
• “Above the flow” vs. “in the flow” collaboration
• Expert Location and the Social Graph• Portable Identity• Multi-faceted collaboration tools• Activity Streams and communities of
practice• Highs and lows of email-based
collaboration• Consumer analogues• Innovation Management• Profiles of other corporate collaboration
initiatives
About MeAbout Me• “Workplace collaboration” blogger
• Writing at Sharingatwork.com for a year now
• [email protected]• Active on Friendfeed (/dpritchett) and
Twitter (@dpritchett)
• Business Intelligence Solution Developer• Joined a Fortune 100 manufacturer in
2005 after graduate school• Four years in the IT services group:• Two years of report development for the
supply chain project• One year of ETL automation for the
supply chain project• One year of business intelligence
development
Knowledge Transfer vs. Knowledge Knowledge Transfer vs. Knowledge Management vs. Expert LocationManagement vs. Expert Location
Knowledge transfer (KT) is a series of one-time obligations◦ Training for new hires, consultants, & transfers◦ Document responsibilities for one’s position◦ Top-down dissemination of corporate
strategies Knowledge management (KM) is a
continuous improvement strategy◦ Automatically capture workflows and explicit
knowledge Expert location bridges the gaps:
◦ Which of the thousands of other company employees in Memphis knows what I need to know to solve this new problem?
◦ Provides access to “tacit knowledge”
KM: In the flow vs. above the KM: In the flow vs. above the flowflow Key concept for collaboration change
management Above the flow collaboration tools are
standalone destinations◦ Wikipedia model provides a monolithic data
repository. Think document stores in team rooms or shared file folders
◦ Can be viewed by employees as unnecessary to daily work
In the flow collaboration tools are tightly integrated with daily work tasks◦ Think help ticket systems. Outlook/Domino/Web
services generate email alerts and allow flexible reporting for metrics and exception handling
◦ Unavoidable due to workflow integration and visible metrics
How do we facilitate expert How do we facilitate expert location today?location today?Tenure with company affords
contacts and experience across many business units◦Ask a company veteran to point you in
the right directionHighly connected employees are
extremely valuable but they are also bottlenecks as they can only work so many hours in a day
HR maintains a skills inventory; employees don’t use it for non-HR activities
How can we improve expert How can we improve expert location?location?
Public skills inventory (LinkedIn style)
Portable identities
Activity streams
My Portable IdentityMy Portable Identity
LDAP (using our Active Directory accounts) allows portable identities within enterprises
Active Directory profiles lack the descriptive depth of LinkedIn and Facebook
Reusing portable Reusing portable identitiesidentities
Social GraphSocial Graph“The global mapping of everybody and
how they’re related” – Brad Fitzpatrick, Google
Facebook aims to map this graph and provide services utilizing the connections
Org charts are only part of the picture◦Aside from your current chain of command you
might know plenty of people from previous teams
◦Ad-hoc workgroups cross team boundaries - think mergers and IT asset cutovers required, full-time month-long design doc “caves”
Why do we use email as our Why do we use email as our primary connection?primary connection?
Decision makers and mobile employees don’t have the luxury of a web-based workflow
E-mail archiving and security best practices are well known
Lowest common denominator
The problem with The problem with how we sometimes use email Imagine a design doc in
progress…
Why choose between email between email or wikis?or wikis?
Example:Example:MicrobloggingMicroblogging
ImmediateConversationalEminently
searchable“In the flow”Team borders
are optionalMashups come
naturally
Multiple access pointsMultiple access points
RSS and portable streams and portable streams
Publishing an XML version of the stream allows reuse with other tools
Meet employees where they are already comfortable
Consume info with RSS Consume info with RSS widgetswidgets
Interact via Instant Interact via Instant MessageMessage
Email as an alert systemEmail as an alert system
Topical tracking Topical tracking with keywordswith keywords
Interact via EmailInteract via Email
What are email’s strong What are email’s strong points?points?UniversalAsynchronousInstantSearchable archivesAlertsAutomationPersonal knowledge baseFew technical surprises
Email as a personal Email as a personal knowledge baseknowledge base
Where does email let us Where does email let us down?down?Unnecessary duplication of
informationThreaded conversations can be hard
to unravelGetting latecomers up to speed on a
discussion is difficultPrivate by default – implicit loss of
work historyOpaque personal knowledge bases
limit potential for others to benefit from your workflow
Innovation ManagementInnovation Management
Innovation tool vendor: Innovation tool vendor: SpigitSpigit
Collaboration initiatives at Collaboration initiatives at other corporationsother corporations
Deloitte’s D StreetDeloitte’s D Street“Wanted to make a large company
feel smaller”Average age of employees is 28“more easily offer flexible work
arrangements, establish virtual teams, bring new employees up to speed, improve collaboration and increase retention”
Pre-populated Facebook-style profiles
Lockheed’s “Unity” Lockheed’s “Unity” communitycommunity54,000 US employees onlineSharePoint 3.0 + Active Directory
+ Google search appliancePost personal information such as
hobbies, interests and bios with photos
"The women's group asked for it to be open internationally”
Lockheed is working on a social-networking policy but today blocks access to most of the popular public social-networking sites.
United Business Media uses United Business Media uses Jive SBSJive SBSWorks out of the box – community was
online literally within one day of signing contract
Jive provides a standalone community with bookmarks, blogs, RSS widgets,
Not a SharePoint replacement, rather a community building complement
Tips: Log and brag about community “wins”, hold adoption contests, add polls and discussions to any announcements when possible
Wachovia uses SharePointWachovia uses SharePointStaged rollout plan: 1,000 in
December, 10,000 in Feb, all 120,000 by the end of 2008.
Acronym definition wiki quickly grew to 900 entries
Piloting per-project wiki program“Ultimately, Wachovia plans to
extend its Enterprise 2.0 network to customers and business partners, but carefully and gradually.”
What’s coming up?What’s coming up?SharePoint 2010Google WaveContinued rise of Software as a
ServiceNew applications leveraging social
graphsGreater focus on activity streams
and alertsExtend communities to embrace
customers and suppliers
Questions and discussionQuestions and discussion
Contact me @dpritchett on Twitter or as [email protected]