Winner of three foLio: Magazine aWards in 2012
Nature springs to life in each issue of Nature Conservancy magazine.The award-winning publica-tion of the world’s leading environmental conservation organization, Nature Conservancy celebrates the spectacular accomplishments and every-day actions that represent real and lasting solutions to our most pressing con-servation challenges.
Nature Conservancy transports the armchair traveler to lush rain forests, harsh deserts and the landscapes in between, inspiring readers and moti-vating them to action through stunning photography, intelli-gent writing and sophisticated design from some of the best creative talent in the business.
Our readers are as diverse as the places we celebrate, and they all share a passion for the conservation cause.
Now for the first time, Nature Conservancy is opening its pages to a select group of advertisers looking to speak to our very special audience.
THE NATURE CONSERVANCY
naMed the 2012 non-Profit organization of the Year BY the direct Marketing association
The Nature Conservancy is the world’s leading environmental conservation organization. We work around the globe to protect ecologically important lands and waters for nature and people. Thanks to the support of our more than one million mem-bers and generous donations from corporations, foundations and individuals, we have built a tre-mendous record of success in addressing Earth’s most important conservation needs.
To date we have protected more than 119 million acres of land and 5,000 miles of rivers worldwide.
Founded in 1951, The Nature Conservancy works with individuals, governments, local nonprofits, indigenous and traditional communities, corpo-rations, and others to protect forests, grasslands, rivers, coral reefs and more. Our success comes from who we are and how we work. We use the best available science, a creative spirit and a noncon-frontational approach to craft innovative, pragmatic solutions to complex conservation challenges. It’s the support of our benefactors and our more than one million members that allows us to work at scales that matter and in ways that will endure.
The mission of The Nature Conservancy is to conserve the lands and waters on which all life depends.
© A
dA
m B
Ark
Er/T
AN
dEm
STO
Ck
WORKING AROUND THE WORLD
naMed a toP-rated charitY BY the aMerican institute of PhiLanthroPY
KenyaIn northern kenya, we have protected more than three and a half million acres of critical grassland and forest habitat as well as corridors for endangered elephants, lions and black rhinos.
Asia PacificWe have helped to establish more than 17 million acres of marine protected areas in the Coral Triangle —an area harbor-ing Earth’s richest coral reefs.
AustraliaWe are supporting the conservation of nearly 74 million acres of largely indigenous land across Australia.
BrazilOur Plant a Billion campaign is reforesting the highly threatened Atlantic Forest.
ChinaIn 2007 we assisted the Chinese government in establishing the country’s first national park.
United StatesWe own and manage the largest network of private preserves in the country. The montana Legacy Project, completed in 2011 by the Conservancy and partners, was the largest private conservation purchase in history.
Using science, creativity and cooperation, The Nature Conservancy’s staff and volunteers work to make a positive impact around the world—in more than 30 countries and in all 50 United States. our initiatives literally span the globe.
FACTS & FIGURES
resPonsiBLe for Protecting More than 119 MiLLion acres WorLdWide
dollars raised for conservation through the success-ful passage of 173 ballot measures championed by The Nature Conservancy in 23 states
Number of people whose sources of drinking water stand to be secured through our 2011 Latin American Water Funds Partnership with the Inter-American development Bank and leading Latin American company FEmSA
Square miles to be protected through the micronesia Challenge, an unprecedented commitment supported by The Nature Conservancy, representing nearly 20% of the Pacific Island region
Acres of land protected by more than 30,000 children, adults, schools and organizations that have raised $22 million through our Adopt an Acre program since it began in 1991
THE COMPANY WE KEEP
naMed one of three Most trusted organizations inside the BeLtWaY in a 2012 harris PoLL
The Nature Conservancy and dow Chemical Company are working together on a break-through collaboration that will ultimately help dow incorporate the value of nature into its company-wide goals, strategies and business objectives.
We are using science to help large compa-nies like Coca-Cola determine their “water footprint,” a key strategy for keeping more water available for people, plants and animals.
Working with 23 com-munities, The Nature Conservancy is protect-ing forests and helping communities by bringing Fair Trade cocoa to Papua New Guinea.
Crystal Light, one of kraft Foods’ most pop-ular brands, recognized the need to protect and conserve freshwater resources and is work-ing with The Nature Conservancy to raise visibility of this important issue.
The Nature Conservancy has always recognized that the private sector has an important role to play in advancing our conservation mission. In that spirit, we are working with companies large and small around the world to help change business practices and policies and to increase awareness of conservation issues.
© IA
N S
hIv
E
RECENT AWARDS
ceo tercek ranked 9th on Outside’s 2011 List of Most infLuentiaL PeoPLe in the WorLd outside
Magazine Awards
EDDIE Finalist 2012: Website Association/Non-Profit, Consumer Circulation less than 6 times a year
EDDIE Finalist 2012: Single Article (“Water Works”) Association/Non-Profit, Consumer Circulation less than 6 times a year
OZZIE Finalist 2012: Overall Design, 2012/Issue 2 Association/Non-Profit
OZZIE Gold 2011: Use of Photography (“Fish and Tradition”) Non-Profit
OZZIE Bronze 2011: Feature Design (“Beyond Man vs. Nature”) Association/Non-Profit, Consumer
OZZIE Bronze 2011: Overall Design, 2011/Issue 2 Association/Non-Profit
EDDIE Silver 2009: Single Article (“Ghost Cat”) Association/Non-Profit Circulation less than 6 times a year
Webby Award 2012 Honoree Best Science Website (for blog.nature.org)
Webby Award 2011 and People’s Choice Webby Award 2011 nomination Best Green Website (for blog.nature.org)
Webby Award 2010 and People’s Choice Webby Award 2010 nomination Best Charitable Non-Profit Website (for nature.org)
Webby Award 2009 and People’s Choice Webby Award 2009 winner Best Charitable Non-Profit Website (for nature.org)
UPCOMING FEATURES 2013
Lead scientist M. sanjaYan naMed cBs neWs science and environMentaL contriButor in 2012
Nature Conservancy has moved from a quarterly to a bimonthly publication, with issues now planned for six times a year beginning in March 2013. MArCH/APrIlTracking Down Nature’s Hidden GemsFrom the remote Pacific paradise of Palmyra Atoll to the spectacular tropical grasslands of the venezuelan Llanos, we take you to some of the greatest, green-est destinations around the world.
MAy/JUNEThe Wild lifePick up a pair of binoculars and head into the field with one of our top scientists—a bird nut who will convince you that birding is indeed a gateway drug for conservation. And celebrate the 10-year anniver-sary of Colorado’s Great Sand dunes National Park—a rich and stunning landscape that the Conservancy helped to save.
JUly/AUGUSTGet Green, Get Outside!Explore the Appalachian Trail’s 75 years of inspiring adven-turers—and of sparking efforts to protect the lands that surround it. Also, retrace explorer Alexander von humboldt’s 1802 journey as we uncover his legacy of conser-vation throughout some of Latin America’s most beautiful land-scapes.
SEPTEMBEr/OCTOBEr Commando ConservationTo fight the invasive weeds destroying the hawaiian Wainiha Preserve—one of the wettest, steepest, and most gorgeous places on Earth—the Conservancy has deployed a team of helicopters and sharpshooters taking aim with herbicide-loaded paint-ball rifles.
NOvEMBEr/DECEMBErHot Propertiesvisit ten stunning properties around the world that are under siege … and could be protected with your support. Also, celebrate one of the biggest bird counts in the world at the Conservancy’s mad Island Preserve in Texas.
NATURE CONSERVANCY MEMBERS
Meets aLL Better Business Bureau Wise giving aLLiance standards for charitY accountaBiLitY
Members of The Nature Conservancy and readers of Nature Conservancy magazine span the political spectrum, but all line up on their passion for the conservation cause. They are loyal [[and committed]] to The Nature Conservancy, reporting high and upward-trending satisfaction. Membership benefits begin at $10, and the average donation is $55.
“ Love the new design! … I was moved to tears more than once—such wonderful and urgent stories about conservation …Thank you for a great issue!” — J.B., Belle Mead, NJ
“ I read with interest and delight the article about Conservancy Lead Scientist Sanjayan’s experience encountering a black rhino in Namibia … Thank you for sharing your adventures.” — M.H., tacOMa, Wa
“We enjoy the magazine very much. Keep up your good work.” — W.N., east setauket, NY
MEMBERSHIP BENEFITS INCLUDE
- One-year subscription to Nature Conservancy magazine
- Great Places, our monthly e-newsletter, filled with nature photography, enviro-tips and the latest conservation news happenings
- discounts from eco-friendly retailers
- mobile and social updates
- volunteer opportunities and invitations
© L
ISA
SEA
mA
N/T
AN
dEm
STO
Ck
© IA
N S
hIv
E©
CEL
IN S
ErBO
/TA
Nd
EmST
OC
k
DEMOGRAPHICS
a sPring 2012 ProMotion With MacY’s raised More than $3 MiLLion for conservation.
Display Ad Comp Index
Male 43% ––––
Female 57% ––––
Median Age 50 ––––
Married 61% 114
Own Home 75% 111
Median Household Income $85,423
Household Income $75+ 56% 147
Household Income $100K+ 41% 163
Household Income $150K+ 18% 177
Grad College + 61% 222
Influentials 16% 251
Prof/Mgr 39% 172
Business Decision-Maker 23% 134
3.1readers Per Copy
2,015,000Total Audience
Source: Publisher’s Estimate. (Derived from GfK Mediamark Spring 2012)
NATURE .ORG
has 550 scientists on staff
The Nature Conservancy is particularly proud of its award winning web site. It serves as the organization’s primary information hub, providing both the membership and general public a complete view of how the Conservancy makes a positive impact around the world in 30 countries and in all 50 states.
TRAFFIC
ADVERTISING RATES
400,000Average unique visitors/month
800,000Average page views/month
Dimensions rOS CPM
300 x 250 $25
180 x 150 $10
160 x 600 $20
728 x 90 $10
ADVERTISING
AD CALENDAR
There will be two rectangle placements.
Advertising will be accepted for display beginning
on March 1, 2013.
2013 RATES Rate Card no. 1 effective March/April 2013 issue / Circulation: 650,000
fundraising efficiencY rated at 87 Percent BY FOrBes
Membership application made to Audit Bureau of Circulation
Advertising Size 1x 3x 6x 12x
B&W Page $52,490 $50,390 $49,340 $47,240
2/3 $37,790 $36,280 $35,520 $34,010
1/2 $30,440 $29,220 $28,610 $27,400
1/3 $21,000 $20,160 $19,740 $18,900
1/6 $12,390 $11,890 $11,650 $11,150
Color Page $55,250 $53,040 $51,940 $49,730
2/3 $39,780 $38,190 $37,390 $35,800
1/2 $32,050 $30,770 $30,130 $28,850
1/3 $22,100 $21,220 $20,770 $19,890
1/6 $13,040 $12,520 $12,260 $11,740
Cover 2nd $64,920 $62,330 $61,020 $58,430
3rd $64,920 $62,330 $61,020 $58,430
4th $71,820 $68,950 $67,510 $64,640
Marketplace Size 1x 3x 6x
B&W 1/6 $8,750 $8,400 $8,220
1/9 $5,830 $5,600 $5,480
1/12 $4,370 $4,190 $4,110
Color 1/6 $9,210 $8,840 $8,650
1/9 $6,140 $5,890 $5,770
1/12 $4,905 $4,710 $4,610
Issue Closing Materials Due In Home
March/April 1/24/13 2/1/13 3/28/13
May/June 3/7/13 3/15/13 5/16/13
July/August 5/9/13 5/17/13 7/18/13
September/October 7/3/13 7/12/13 9/12/13
November/December 8/29/13 9/6/13 11/7/13
January/February 10/31/13 11/8/13 1/9/14
Magazine Specifications
trim: 8.25 inches x 10.5 inches
Press: web offset (heat set)
Printing: four-color process
screen: 150-line maximum
Binding: perfect bound
safety: 1/4 inch from all edges and either side of gutter on spreads
text: Sappi Somerset satin 60-lb. text
cover: Sappi Somerset satin 80-lb. text
fsc: Nature Conservancy is printed on Forest Stewardship Council (FSC)-certified paper from well-managed forests and controlled sources by an FSC-certified printer.
2013 ISSUE AND CLOSING DATES
MECHANICAL REqUIREMENTS
chief scientist Peter kareiva naMed to nationaL acadeMY of sciences in 2012
Display Ad Bleed Non-Bleed
Full Page 8.375 in x 10.75 in 7 in x 9.1722 in
Spread 16.75 in x 10.75 in 15.0556 in x 9.1722 in
2/3 PgVert. 5.5741 in x 10.75 in 4.6019 in x 9.1722 in
1/2 Pg Hor. 8.5 in x 5.312 in 7 in x 4.4982 in
1/2 Pg Hor. Spread 16.75 in x 5.3999 in 15.0556 in x 4.5861 in
1/3 Pg Vert. 3.1759 in x 10.75 in 2.2037 in x 9.1722 in
1/3 Pg Square n/a 4.6019 in x 4.4982 in
1/6 Pg n/a 2.2037 in x 4.4982 in
Marketplace Non-Bleed
1/6 Pg 2.2037 in x 4.4982 in
1/9 Pg 2.2037 in x 2.9398 in
1/12 Pg 2.2037 in x 2.161 in
Mechanical requirements
Please visit adshuttle.com for online registration and step-by-step instructions.
PdF/X-1A (2001 compliant) is the required file format for all ad submissions. Fonts and art must be embedded. Color ads must be in CmYk with black text 12 pt. or smaller k only. Art must be at least 300 dpi. Black and white ads must be grayscale. Total Tonal density (TTd) or Total Area Coverage (TAC) should never exceed a maximum of 300%.
A SWOP-approved contract proof must accompany each submitted file. If a con-tract proof is not provided, advertiser will be billed for producing a composite proof.
Advertisers will be billed for modifying any content or for adjusting mechanical requirements to meet print requirements.
Ad materials will be kept on file for one year following publication.
Materials Submission
Please submit your ad online at adshuttle.com.
Shipping of Proof Please include an insertion order with all materials and ship to:
Nature Conservancy magazine Advertising department 4245 North Fairfax drive Arlington, vA 22203-1606
For further information, email: [email protected]
FUll PAGE BlEEDFUll PAGE
NON-BlEED2/3 vErT.
NON-BlEED
1/3
vEr
T. N
ON
-BlE
ED
1/3 SQ. NON-BlEED
1/2 HOrZ. NON-BlEED
1/6
NO
N-B
lEED
SALES REPRESENTATIVES
Largest circuLation of u.s. environMent and conservation Magazines (cision navigator)
New york
diane SackenAccount Manager135 East 55th St., 5th FloorNew York, NY 10022
direct: (917) 421-9053Cell: (917) 478-3003Fax: (212) [email protected]
Chicago
Pegeen PrichardMidwest Account Manager134 North LaSalle St., No.1700Chicago, IL 60602
direct: (312) 348-1204Cell: (312) 953-7417Fax: (312) [email protected]
Detroit
Leslie PalmerAccount Manager101 East Big Beaver rd., Suite 1400Troy, mI 48084
Tel: (248) 530-0300Cell: (248) 227-1051Fax: (248) [email protected]
los Angeles
Beth kurupAccount Manager626 Wilshire Blvd., No.500Los Angeles, CA 90017
direct: (213) 596-7225Cell: (773) 490-3169Fax: (213) [email protected]
reina m. millerAccount Manager135 East 55th St., 5th FloorNew York, NY 10022
direct: (917) 421-9052Cell: (516) 903-0133Fax: (212) [email protected]