Winner of three foLio: Magazine aWards in 2012

Nature springs to life in each issue of Nature Conservancy magazine.The award-winning publica-tion of the world’s leading environmental conservation organization, Nature Conservancy celebrates the spectacular accomplishments and every-day actions that represent real and lasting solutions to our most pressing con-servation challenges.

Nature Conservancy transports the armchair traveler to lush rain forests, harsh deserts and the landscapes in between, inspiring readers and moti-vating them to action through stunning photography, intelli-gent writing and sophisticated design from some of the best creative talent in the business.

Our readers are as diverse as the places we celebrate, and they all share a passion for the conservation cause.

Now for the first time, Nature Conservancy is opening its pages to a select group of advertisers looking to speak to our very special audience.

THE NATURE CONSERVANCY

naMed the 2012 non-Profit organization of the Year BY the direct Marketing association

The Nature Conservancy is the world’s leading environmental conservation organization. We work around the globe to protect ecologically important lands and waters for nature and people. Thanks to the support of our more than one million mem-bers and generous donations from corporations, foundations and individuals, we have built a tre-mendous record of success in addressing Earth’s most important conservation needs.

To date we have protected more than 119 million acres of land and 5,000 miles of rivers worldwide.

Founded in 1951, The Nature Conservancy works with individuals, governments, local nonprofits, indigenous and traditional communities, corpo-rations, and others to protect forests, grasslands, rivers, coral reefs and more. Our success comes from who we are and how we work. We use the best available science, a creative spirit and a noncon-frontational approach to craft innovative, pragmatic solutions to complex conservation challenges. It’s the support of our benefactors and our more than one million members that allows us to work at scales that matter and in ways that will endure.

The mission of The Nature Conservancy is to conserve the lands and waters on which all life depends.

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WORKING AROUND THE WORLD

naMed a toP-rated charitY BY the aMerican institute of PhiLanthroPY

KenyaIn northern kenya, we have protected more than three and a half million acres of critical grassland and forest habitat as well as corridors for endangered elephants, lions and black rhinos.

Asia PacificWe have helped to establish more than 17 million acres of marine protected areas in the Coral Triangle —an area harbor-ing Earth’s richest coral reefs.

AustraliaWe are supporting the conservation of nearly 74 million acres of largely indigenous land across Australia.

BrazilOur Plant a Billion campaign is reforesting the highly threatened Atlantic Forest.

ChinaIn 2007 we assisted the Chinese government in establishing the country’s first national park.

United StatesWe own and manage the largest network of private preserves in the country. The montana Legacy Project, completed in 2011 by the Conservancy and partners, was the largest private conservation purchase in history.

Using science, creativity and cooperation, The Nature Conservancy’s staff and volunteers work to make a positive impact around the world—in more than 30 countries and in all 50 United States. our initiatives literally span the globe.

FACTS & FIGURES

resPonsiBLe for Protecting More than 119 MiLLion acres WorLdWide

dollars raised for conservation through the success-ful passage of 173 ballot measures championed by The Nature Conservancy in 23 states

Number of people whose sources of drinking water stand to be secured through our 2011 Latin American Water Funds Partnership with the Inter-American development Bank and leading Latin American company FEmSA

Square miles to be protected through the micronesia Challenge, an unprecedented commitment supported by The Nature Conservancy, representing nearly 20% of the Pacific Island region

Acres of land protected by more than 30,000 children, adults, schools and organizations that have raised $22 million through our Adopt an Acre program since it began in 1991

THE COMPANY WE KEEP

naMed one of three Most trusted organizations inside the BeLtWaY in a 2012 harris PoLL

The Nature Conservancy and dow Chemical Company are working together on a break-through collaboration that will ultimately help dow incorporate the value of nature into its company-wide goals, strategies and business objectives.

We are using science to help large compa-nies like Coca-Cola determine their “water footprint,” a key strategy for keeping more water available for people, plants and animals.

Working with 23 com-munities, The Nature Conservancy is protect-ing forests and helping communities by bringing Fair Trade cocoa to Papua New Guinea.

Crystal Light, one of kraft Foods’ most pop-ular brands, recognized the need to protect and conserve freshwater resources and is work-ing with The Nature Conservancy to raise visibility of this important issue.

The Nature Conservancy has always recognized that the private sector has an important role to play in advancing our conservation mission. In that spirit, we are working with companies large and small around the world to help change business practices and policies and to increase awareness of conservation issues.

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RECENT AWARDS

ceo tercek ranked 9th on Outside’s 2011 List of Most infLuentiaL PeoPLe in the WorLd outside

Magazine Awards

EDDIE Finalist 2012: Website Association/Non-Profit, Consumer Circulation less than 6 times a year

EDDIE Finalist 2012: Single Article (“Water Works”) Association/Non-Profit, Consumer Circulation less than 6 times a year

OZZIE Finalist 2012: Overall Design, 2012/Issue 2 Association/Non-Profit

OZZIE Gold 2011: Use of Photography (“Fish and Tradition”) Non-Profit

OZZIE Bronze 2011: Feature Design (“Beyond Man vs. Nature”) Association/Non-Profit, Consumer

OZZIE Bronze 2011: Overall Design, 2011/Issue 2 Association/Non-Profit

EDDIE Silver 2009: Single Article (“Ghost Cat”) Association/Non-Profit Circulation less than 6 times a year

Webby Award 2012 Honoree Best Science Website (for blog.nature.org)

Webby Award 2011 and People’s Choice Webby Award 2011 nomination Best Green Website (for blog.nature.org)

Webby Award 2010 and People’s Choice Webby Award 2010 nomination Best Charitable Non-Profit Website (for nature.org)

Webby Award 2009 and People’s Choice Webby Award 2009 winner Best Charitable Non-Profit Website (for nature.org)

UPCOMING FEATURES 2013

Lead scientist M. sanjaYan naMed cBs neWs science and environMentaL contriButor in 2012

Nature Conservancy has moved from a quarterly to a bimonthly publication, with issues now planned for six times a year beginning in March 2013. MArCH/APrIlTracking Down Nature’s Hidden GemsFrom the remote Pacific paradise of Palmyra Atoll to the spectacular tropical grasslands of the venezuelan Llanos, we take you to some of the greatest, green-est destinations around the world.

MAy/JUNEThe Wild lifePick up a pair of binoculars and head into the field with one of our top scientists—a bird nut who will convince you that birding is indeed a gateway drug for conservation. And celebrate the 10-year anniver-sary of Colorado’s Great Sand dunes National Park—a rich and stunning landscape that the Conservancy helped to save.

JUly/AUGUSTGet Green, Get Outside!Explore the Appalachian Trail’s 75 years of inspiring adven-turers—and of sparking efforts to protect the lands that surround it. Also, retrace explorer Alexander von humboldt’s 1802 journey as we uncover his legacy of conser-vation throughout some of Latin America’s most beautiful land-scapes.

SEPTEMBEr/OCTOBEr Commando ConservationTo fight the invasive weeds destroying the hawaiian Wainiha Preserve—one of the wettest, steepest, and most gorgeous places on Earth—the Conservancy has deployed a team of helicopters and sharpshooters taking aim with herbicide-loaded paint-ball rifles.

NOvEMBEr/DECEMBErHot Propertiesvisit ten stunning properties around the world that are under siege … and could be protected with your support. Also, celebrate one of the biggest bird counts in the world at the Conservancy’s mad Island Preserve in Texas.

NATURE CONSERVANCY MEMBERS

Meets aLL Better Business Bureau Wise giving aLLiance standards for charitY accountaBiLitY

Members of The Nature Conservancy and readers of Nature Conservancy magazine span the political spectrum, but all line up on their passion for the conservation cause. They are loyal [[and committed]] to The Nature Conservancy, reporting high and upward-trending satisfaction. Membership benefits begin at $10, and the average donation is $55.

“ Love the new design! … I was moved to tears more than once—such wonderful and urgent stories about conservation …Thank you for a great issue!” — J.B., Belle Mead, NJ

“ I read with interest and delight the article about Conservancy Lead Scientist Sanjayan’s experience encountering a black rhino in Namibia … Thank you for sharing your adventures.” — M.H., tacOMa, Wa

“We enjoy the magazine very much. Keep up your good work.” — W.N., east setauket, NY

MEMBERSHIP BENEFITS INCLUDE

- One-year subscription to Nature Conservancy magazine

- Great Places, our monthly e-newsletter, filled with nature photography, enviro-tips and the latest conservation news happenings

- discounts from eco-friendly retailers

- mobile and social updates

- volunteer opportunities and invitations

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DEMOGRAPHICS

a sPring 2012 ProMotion With MacY’s raised More than $3 MiLLion for conservation.

Display Ad Comp Index

Male 43% ––––

Female 57% ––––

Median Age 50 ––––

Married 61% 114

Own Home 75% 111

Median Household Income $85,423

Household Income $75+ 56% 147

Household Income $100K+ 41% 163

Household Income $150K+ 18% 177

Grad College + 61% 222

Influentials 16% 251

Prof/Mgr 39% 172

Business Decision-Maker 23% 134

3.1readers Per Copy

2,015,000Total Audience

Source: Publisher’s Estimate. (Derived from GfK Mediamark Spring 2012)

NATURE .ORG

has 550 scientists on staff

The Nature Conservancy is particularly proud of its award winning web site. It serves as the organization’s primary information hub, providing both the membership and general public a complete view of how the Conservancy makes a positive impact around the world in 30 countries and in all 50 states.

TRAFFIC

ADVERTISING RATES

400,000Average unique visitors/month

800,000Average page views/month

Dimensions rOS CPM

300 x 250 $25

180 x 150 $10

160 x 600 $20

728 x 90 $10

ADVERTISING

AD CALENDAR

There will be two rectangle placements.

Advertising will be accepted for display beginning

on March 1, 2013.

2013 RATES Rate Card no. 1 effective March/April 2013 issue / Circulation: 650,000

fundraising efficiencY rated at 87 Percent BY FOrBes

Membership application made to Audit Bureau of Circulation

Advertising Size 1x 3x 6x 12x

B&W Page $52,490 $50,390 $49,340 $47,240

2/3 $37,790 $36,280 $35,520 $34,010

1/2 $30,440 $29,220 $28,610 $27,400

1/3 $21,000 $20,160 $19,740 $18,900

1/6 $12,390 $11,890 $11,650 $11,150

Color Page $55,250 $53,040 $51,940 $49,730

2/3 $39,780 $38,190 $37,390 $35,800

1/2 $32,050 $30,770 $30,130 $28,850

1/3 $22,100 $21,220 $20,770 $19,890

1/6 $13,040 $12,520 $12,260 $11,740

Cover 2nd $64,920 $62,330 $61,020 $58,430

3rd $64,920 $62,330 $61,020 $58,430

4th $71,820 $68,950 $67,510 $64,640

Marketplace Size 1x 3x 6x

B&W 1/6 $8,750 $8,400 $8,220

1/9 $5,830 $5,600 $5,480

1/12 $4,370 $4,190 $4,110

Color 1/6 $9,210 $8,840 $8,650

1/9 $6,140 $5,890 $5,770

1/12 $4,905 $4,710 $4,610

Issue Closing Materials Due In Home

March/April 1/24/13 2/1/13 3/28/13

May/June 3/7/13 3/15/13 5/16/13

July/August 5/9/13 5/17/13 7/18/13

September/October 7/3/13 7/12/13 9/12/13

November/December 8/29/13 9/6/13 11/7/13

January/February 10/31/13 11/8/13 1/9/14

Magazine Specifications

trim: 8.25 inches x 10.5 inches

Press: web offset (heat set)

Printing: four-color process

screen: 150-line maximum

Binding: perfect bound

safety: 1/4 inch from all edges and either side of gutter on spreads

text: Sappi Somerset satin 60-lb. text

cover: Sappi Somerset satin 80-lb. text

fsc: Nature Conservancy is printed on Forest Stewardship Council (FSC)-certified paper from well-managed forests and controlled sources by an FSC-certified printer.

2013 ISSUE AND CLOSING DATES

MECHANICAL REqUIREMENTS

chief scientist Peter kareiva naMed to nationaL acadeMY of sciences in 2012

Display Ad Bleed Non-Bleed

Full Page 8.375 in x 10.75 in 7 in x 9.1722 in

Spread 16.75 in x 10.75 in 15.0556 in x 9.1722 in

2/3 PgVert. 5.5741 in x 10.75 in 4.6019 in x 9.1722 in

1/2 Pg Hor. 8.5 in x 5.312 in 7 in x 4.4982 in

1/2 Pg Hor. Spread 16.75 in x 5.3999 in 15.0556 in x 4.5861 in

1/3 Pg Vert. 3.1759 in x 10.75 in 2.2037 in x 9.1722 in

1/3 Pg Square n/a 4.6019 in x 4.4982 in

1/6 Pg n/a 2.2037 in x 4.4982 in

Marketplace Non-Bleed

1/6 Pg 2.2037 in x 4.4982 in

1/9 Pg 2.2037 in x 2.9398 in

1/12 Pg 2.2037 in x 2.161 in

Mechanical requirements

Please visit adshuttle.com for online registration and step-by-step instructions.

PdF/X-1A (2001 compliant) is the required file format for all ad submissions. Fonts and art must be embedded. Color ads must be in CmYk with black text 12 pt. or smaller k only. Art must be at least 300 dpi. Black and white ads must be grayscale. Total Tonal density (TTd) or Total Area Coverage (TAC) should never exceed a maximum of 300%.

A SWOP-approved contract proof must accompany each submitted file. If a con-tract proof is not provided, advertiser will be billed for producing a composite proof.

Advertisers will be billed for modifying any content or for adjusting mechanical requirements to meet print requirements.

Ad materials will be kept on file for one year following publication.

Materials Submission

Please submit your ad online at adshuttle.com.

Shipping of Proof Please include an insertion order with all materials and ship to:

Nature Conservancy magazine Advertising department 4245 North Fairfax drive Arlington, vA 22203-1606

For further information, email: advertising@tnc.org

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Largest circuLation of u.s. environMent and conservation Magazines (cision navigator)

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