Download - MPOnline (Eng)- Kirti Sharma
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Title of the Project
“MPONLINE KIOSK”
Class
B.Com final year, Sem- VIth
Project report submitted to
Royal Institute of Management and
Advanced Studies
Signature (Guide):…………… Signature (Student):…………
Name of the Guide: Prof Nanalal Nagar Name of Student: Kirti Sharma
Student’s Roll No: 13133949
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Declaration of the Student
I Kirti Sharma Do Sh! "radee# Sharma $ertif% that the
#ro&e$t re#ort entitled 'anagement of "online ios*+
#re#ared ,% me is m% #ersonal and authenti$ -or* under the
guidan$e of "rof! Nanalal Nagar!
Date : Signature :
Place :Ratlam Name : Kirti Sharma
Class : B.Com VI th Sem
Roll No.:11!"!
#o$.No.: %1&1!%'11
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Guide Declaration
I certify that the (ro)ect re(ort entitle* + Management of
MPonline Kiosk has $een (re(are* $y irti Sharma Class
B.Com. VI Sem un*er my su(erision an* $ears the result of
her original /or0.
Date : Signature :
Place : Name : Prof. Nanalal Nagar
Designation : sst. Professor
College: Royal College,
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Acko!led"emet
I Kirti Sharma Stu*ent of B.Com final year great fully
ac0no/le*ge the alua$le contri$ution of arious (eo(le
relate* to my (ro)ect re(ort.
I my *ee(est regar* 2 gratitu*e to our 34D Prof Amit
Sharma. 3earty 2 sincere than0s to my gui*e Prof. Nanalal
Nagar , /ho is hel(ing an* gui*ing me.
5he Su((ort of entire staff of the institute /here I hae
/or0e* has hel(e* me a lot in gro/ing in reason 2
un*erstan*ing. So, I shall li0e to (ay my s(ecial than0s to the
staff mem$er of S/aye* Institution.
Kirti Sharma
B.Com VIth Sem
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Ide#
S.No
.
Contents Page
No.
1 Pro)ect 5itle 6
#anagement of #P online ios0
7
8 9ualification 3igher ;*ucation
re
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Project Title –
Management of MPonline Kisok
.s a #art of its e/Go0ernan$e initiati0e the Go0ernment of
adh%a "radesh India has laun$hed its online $iti2en
ser0i$es #ortal $alled "nline! he #ortal -as de0elo#ed
,% "nline 5imited a &oint 0enture ,et-een adh%a
"radesh 6le$troni$s De0elo#ment 7or#oration ("S6D7
Go0ernment of adh%a "radesh) and .. 7onsultan$%
Ser0i$es 5imited (7S) that is mandated -ith deli0ering
G87 and 87 ser0i$es to the $ommon man 0ia its #ortal
5earn ho- to #ut u# and start %our "online ios* usiness in the Ratlam $it%! e made it sim#ler faster and
$hea#er so that %ou $an start %our ,usiness right a-a%;
#ening an #online ios* is as eas% as $hoosing a 0alue
meal in %our fa0orite and famous #la$e:
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PROJECT COST/CAPITAL INVESTMENT
S.No De!ri"tion Amo#nt R.
1 "reliminar% @ "reo#erati0e 6?#enses 1AAAA
8 Bi?ed 7a#ital 1A1AAA
3 or*ing 7a#ital for 1 month(s) 8CAATotal Pro$e!t Cot %&'())
MEANS O* *INANCE
++++++++++++++++++++++++++++++++++++++++++++++++
S.No De!ri"tion ,age Amo#nt R.
_____________________________________________________________________________________
1 "romoter 7ontri,ution 1CE 38FCC
8 Su,sid% Soft 5oan 8AE 43C4A
3 erm 5oan FCE 141CAC
Total -%(())
++++++++++++++++++++++++++++++++++++++++++++++++
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#alifi!ation/ igher E0#!ation re1#ire0
No special qualication required for manage MPonlineios!" If you are graduate or post graduate then easily
manage Kiosk Centre.
Pro!e0#re of Management 2
• 1
Examine your skills. It's not enough to know how to fx broken
computers; you must also hae the ability to manage
personnel! maintain accurate fnancial records! support basic
store operations! manage and consere resources! and
e"ectiely deal with customers. I# your background doesn't
include one or more o# these areas o# expertise! plan on
enlisting a partner or hiring someone with experience to help
you in these ital areas.
• $
%tudy and adopt &best practices& #or hiring! training! and
superising employees. Employees will present a direct threat
to the success o# your shop i# they are poorly hired! poorlytrained! or poorly superised! according to %C(E! the %enior
Corps o# (etired Executies! a leading non)proft business
adisory association. Inestigate all applicant resumes
thoroughly. (e*uire Comptia or Comp +, certifcation or some
other proo# o# technical competence. -est #or customer serice
skills! too. istribute a copy o# your Employee /anual. -horoughly train employees in store policies and procedures.
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-ake steps to correct any per#ormance problems as soon as
they arise. (esole to terminate any employee who can't
#ollow your policies and procedures; you cannot a"ord to risk
your business on employees who are working against you.
0rotect your business inestment by dealing with employees
frmly! pro#essionally! impartially! and consistently.
•
Establish #air policies and procedures #or handling customer)
related problems. Customers may o#ten be unhappy with theresults or fnal cost o# a repair. 2e prepared to resole any
disputes in a &win)win& #ashion i# possible. 0rint any
disclaimers or policies on your check)in receipts or inoices.
2e #air in your policies! but do not &gie away& your serices
in order to *uickly resole eery customer dispute that will
arise. In this business! the customer isn't &always right&
because he or she will o#ten lack technical appreciation o#
your work.
• 3
-ake care with each repair 4ob that comes into your shop.
Computers! and especially the hard drie contents! are ery
aluable to your customers. o not take risks when repairing
a machine. Keep care#ul notes and &patient& fles on each 4ob.
-ake out a business liability insurance policy to coer serious
mistakes that might harm a customer's computer or data.
• 5
Consere eerything6 time! money! supplies! and your ownhealth. 7eedless waste o# any o# these resources kills more
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new businesses than any &tough economy!& according to
%C(E. 8ork hard! but resole to work smart.
• 9
%tudy in#ormation pertaining to computers! computer repairs!
and business management practices continually. :ou must
stay in#ormed o# new deelopments and constantly strie to
improe your own computer and business management skills.
Computer parts needed to build your own personalcomputer
Computer Case
/other 2oard
0rocessor
(+/ ) (andom +ccess /emory
ideo Card
0ower %upply
%peakers or
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Procedure of Management
:ou can start your own business by putting together your
own /0nline Kiosk. 2e#ore opening your Kiosk small
business! you hae to take into consideration seeral
#actors. -hese #actors will determine the success o# your
business.
:ou can ask #or help #rom people that you know so that it
will be easier #or you to establish your business. /ost
importantly! you hae to loe what you do so that yourbusiness will be success#ul.
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#riends or relaties to donate old computers or parts.
:ou can 4ust work on these so that you can add them
to your store. %till! you hae to set a budget so that
you won't oerspend #or your business.
3. Choose a location. Choose the site o# your
business. @or this! you hae to consider your
competitors. Check to see i# there are other Kiosk in
the area that hae the same products and serices as
you do. It is best to set up a business in a location
where you hae no competition.
4. et necessary permits. -here are di"erent licenses
and permits that you hae to get in order to start your
business. -hese are re*uired in order #or you to
operate legally. Aet the necessary papers that you
need be#ore opening your business. Choose a name
#or your shop that will stick in the minds o# customers.
%elect #rom a number o# names to be sure that you
are the only one who has that name.
!. "arket your shop. -ell your #riends and #amily
about your Kiosk so that they can spread the news to
other people. :ou can also adertise in local
newspapers or bulletin boards! or een post or gie
out Byers on the street.
#. $ncrease your sales. 8hen you are already in
business! it is also good to add more products to your
shop. :ou can add a game section and use#ul
so#tware. :ou can een add a section where your
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customers can go online. +nother idea is to hae
discount computers to attract more customers.
Management of MPonline Kiosk
-hese are the basic steps that you will hae to go through in
setting up a Kiosk. It is best to do your research frst be#ore
starting any type o# business. 2y doing this! and by stayingin#ormed by taking online business courses #rom time to time!
you can ensure that your business will be success#ul.
%&er 'ree (ickup and )eli*ery
-his is another way you can make yoursel# stand out #romother businesses in your adertising. I hae #ound that people
are either too scared to unplug their computers or simply
cant fnd the time to get the computer to you. -his is better
used #or new businesses since the more busy ones may not
be able to fnd the time to drie around or leae their
store#ronts. +s #or making up the time and money o# traellingto and #rom your clients! 4ust include it in your prices.
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%&er a 'ree Second %pinion
-his #orm o# marketing is ery easy and e"ectie. :ou can
mention in your adertising that you will proide a #ree
second opinion. 8hen a client comes in #or that second
opinion such as Dwhether the computer they are looking at is
a good deal or not! you hae two chances to generate
business. -he frst one is that the computer they are looking
at IS a good deal and you probably wont be able to beat that
price.
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the cars rear iew window! but allows you to see out #rom the
inside.
+nother option is i# you hae a car that has a spare tire on the
back Glike a %H! you can get custom made tire coers #or
around J1)$.
I# you hae the marketing budget! you can go all out and
coer the entire car with your adertisement. I hae seen a
hand#ul o# computer businesses do this to their cars and it
looks great. o a search on Aoogle #or businesses that can do
Dcar wraps in your area.
-niform
I hae mentioned uni#orms on -echnibble many times be#ore
because they are 4ust so important. + uni#orm can help build
up credibility and shows your clients that you take your 4ob
seriously.
I personally wear a nice collared business shirt! dress pants
and #ormal shoes. 8hen I arrie at a clients house! I hae my
repair bag slung oer one arm and my Eee0C laptop in the
other hand which makes me look the part o# a computer
technician. %ome computer technicians who do consulting
work #or large companies will also work in a #ull)blown suit.
-his makes you look great #or the larger companies but might
scare o" some o# the smaller businesses and home users.
Choose the appropriate uni#orm #or the type o# work you are
doing.
(eople )o usiness with (eople /hey 0ike
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-his seems pretty obious.
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Specialie
+ lot o# technicians try to get more customers by proiding
more and more serices being eerything to eeryone. +s the
old saying goes “A j$ck of $ll tr$des is $ m$ster of oe” . It is
o#ten a good idea to specialiFe your skills such as being the
becoming a malware or data recoery expert. I# a potential
client with a irus is looking in the newspaper #or a computer
technician and are presented with 1 di"erent ads; will they
choose you as the Dirus (emoal %pecialistsM r the 1
other businesses who do networking! hardware upgrades! new
computers and irus remoalM -hey will probably call the irus
remoal specialists.
Existing prolems in MPonline Kiosk
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/ost Common Computer 0roblems +"ecting
2usiness wners
Computer -roubleshooters specialiFes in
proiding a #ull range o# onsite computer
serices #or small and home)based businesses.
Nust like your car! your computer should be
getting proper! regular maintenance serice to
preent it #rom crashing! locking up! catching a
iruses and keep running smoothly.
-he types o# serices and support that
Computer -roubleshooters proides to small
business includes Gbut is not limited to6
•
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• +pplication %etup and %upport
• (egular Computer /aintenance
• 8ebsite esign
• irus 0rotection and (emoal
• Internet %ecurity -roubleshooting
• (emote +ccess and iagnostics
• %erice 0lans
•
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Solution for ao!e prolem
1. "obile ,pplications
-he problem6 @or small businesses! being away #rom the oQce
makes it diQcult to share data and be aailable to customers.
-he solution6 %ome R3S o# small business users beliee
mobile deices make them more eQcient! said the /obility
Edge (eport #rom C8. %martphones are the most popularmobile deice among small business users! while tablet usage
is growing. Eernote is a #ree app that helps organiFe users
across multiple deices! with the ability to take notes and
capture web pages. %*uareis a mobile)payment deice that
attaches to a smartphone to accept credit card payments on
the go.
2. ,nalytics
-he problem6 %mall businesses are catching on that social
media is where their customers are. 2ut how do they know i#
their marketing is e"ectieM
-he solution6 DCompanies that fgure out how to harness and
turn data into insights most e"ectiely will gain huge
competitie adantages! said the %/2 study. 2eyond Aoogle
+nalytics! Aecko 2oard is a hosted dashboard that integrates
di"erent serices so users can see web traQc next to sales
fgures. CraFy Egg creates heat)map website images so
businesses can see exactly where users are clicking.
http://www.cdwnewsroom.com/two-thirds-of-small-business-mobile-device-users-believe-their-company-would-lose-competitive-ground-without-mobile-devices/http://www.cdwnewsroom.com/two-thirds-of-small-business-mobile-device-users-believe-their-company-would-lose-competitive-ground-without-mobile-devices/http://www.evernote.com/http://www.squareup.com/http://www.google.com/analytics/http://www.google.com/analytics/http://www.geckoboard.com/http://crazyegg.com/http://www.cdwnewsroom.com/two-thirds-of-small-business-mobile-device-users-believe-their-company-would-lose-competitive-ground-without-mobile-devices/http://www.cdwnewsroom.com/two-thirds-of-small-business-mobile-device-users-believe-their-company-would-lose-competitive-ground-without-mobile-devices/http://www.evernote.com/http://www.squareup.com/http://www.google.com/analytics/http://www.google.com/analytics/http://www.geckoboard.com/http://crazyegg.com/
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3. Cloud Storage
-he problem6 =ack o# time and resources #or I- tasks can
cause big headaches #or oerworked small businesses.
-he solution6 %ome 5$S o# small and medium)siFed
businesses are adopting cloud serices to outsource I- tasks
like data storage! said the %/2 study.ropbox is a popular app
#or sharing documents and photos across multiple
deices. /icroso#t %kyrie o"ers the ability to replicate fles
on multiple systems! said 0C /agaFine.
4. "obile Security
-he problem6 8ith small businesses depending heaily on
smart phones! lost and stolen deices are a top mobile
security concern! says %ymantec S"C ,1.39SCorp
research.
-he solution6 %ecuring mobile deices with encryption or data
wiping to preent thiees #rom accessing sensitie business
data. =ookout /obile %ecurity 0remium is 0C
/agaFines Editors Choice #or +ndroid security
suites! enabling users to remotely lock! wipe or locate
deices. Its signal Bare #eature helps locate phones when
batteries die L also aailable in its % product.
!. Web /eleconferencing
-he problem6 Communication with #ar)Bung employees!
clients and endors can be expensie #or many small
businesses.
http://www.dropbox.com/http://windows.microsoft.com/en-US/skydrive/downloadhttp://www.pcmag.com/article2/0,2817,2409569,00.asphttp://www.forbes.com/security/http://bit.ly/r6zpkAhttp://bit.ly/r6zpkAhttp://www.forbes.com/companies/symantec/http://www.forbes.com/companies/symantec/http://www.forbes.com/companies/symantec/https://www.lookout.com/premiumhttp://www.pcmag.com/article2/0,2817,2400996,00.asphttp://www.pcmag.com/article2/0,2817,2400996,00.asphttp://securitywatch.pcmag.com/none/304446-lookout-adds-signal-flare-device-location-technology-to-ios-product-linehttp://www.dropbox.com/http://windows.microsoft.com/en-US/skydrive/downloadhttp://www.pcmag.com/article2/0,2817,2409569,00.asphttp://www.forbes.com/security/http://bit.ly/r6zpkAhttp://bit.ly/r6zpkAhttp://www.forbes.com/companies/symantec/http://www.forbes.com/companies/symantec/https://www.lookout.com/premiumhttp://www.pcmag.com/article2/0,2817,2400996,00.asphttp://www.pcmag.com/article2/0,2817,2400996,00.asphttp://securitywatch.pcmag.com/none/304446-lookout-adds-signal-flare-device-location-technology-to-ios-product-line
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-he solution6 8eb)based telecon#erencing serices let large
groups make ideo and oice connections! usually without
special e*uipment L or sky)high phone #ees. (eigning
champ +dobe Connect is Dthe solution to beat! said 0C
/agaFine. Hp)and)comer @uFe /eeting 0ro o"ers innoatie
#eatures like @uFe In #or dialing in late participants.
+s technology keeps expanding the playing feld #or small
businesses! the most innoatie solutions are helping
companies manage their growing networks o# mobile and
social media connections.
'uture Challenges5
-he benefciaries o# the pro4ect are citiFens! commercial
organiFations and Aoernment epartments. -he /0nline0ortal hosts a number o# serices which caters to arious age
groups and are utiliFed by the citiFens o# the %tate and the
entire Country at large. 2y and large! we coer three main
aspects o# %erices ) Education! (ecruitment and 2usiness to
CitiFen serices.
%tarting #rom ? and ?II Exams #rom "( oard of Secondary
6ducation! a citiFen applying #or a 0ro#essional examination
like 0E-! 00- etc. through 0ro#essional examination
2oard 7+,(,"8 and "((SC %erice Exams. /0nline also
has number o# serices #or the rural citiFens like/emporary
,griculture connections #or #armers.
-he 0ortal is all the more popular #or the ease o# mode o#
payments aailable through Internet banking #acility with 5$
http://www.adobe.com/products/adobeconnect.htmlhttp://www.pcmag.com/article2/0,2817,2387818,00.asphttp://www.pcmag.com/article2/0,2817,2387818,00.asphttp://www.pcmag.com/article2/0,2817,2388117,00.asphttp://www.adobe.com/products/adobeconnect.htmlhttp://www.pcmag.com/article2/0,2817,2387818,00.asphttp://www.pcmag.com/article2/0,2817,2387818,00.asphttp://www.pcmag.com/article2/0,2817,2388117,00.asp
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banks! CreditO ebit Card and through any o# the large kiosk
network spread across the %tate.
/0nline has presence in all 5 districts! oer 3$, tehsils
and 1, blocks o# /adhya 0radesh. +part #rom /0nline!
@our serice centre agencies hae been identifed under
7EA0! $9 to set up C%Cs. -hese %erice Centre +gencies
are +I%EC-! (eliance! C/% and 7IC-. /adhya 0radesh is
haing proud distinction o# the only state where C%Cs are
fnancially iable.
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and more can be managed by a touch o# the fnger. +nd
innoations in the technology hae helped bring the price way
down. @ormerly enterprise)only solutions like touch)controlled
oQce kiosks! interactie point)o#)sale terminals and een
sophisticated employee inentory systems are now within
reach o# the smallest small businesses. ne worth a lookM -he
iew%onic ?$$5T touch)controlled monitor Gabout J3 can
be installed in a store or medical waiting room as a low)cost
interactie kiosk.
-he Hncomputer
-ech)say companies that need more desktop computers but
don't want to spend big #or the frepower should consider a
di"erent breed o# machine6 Fero)client 0Cs. -hese cheap!
small units are! *uite #rankly! weaklings on the processing
#ront))until you network them to a #ull)power computer
nearby. Uero)clients hae been big)company tools #or some
time! but recent price drops mean that a shop with 4ust a #ew
seats can Fero out its 0Cs.
&%ectors where data security! I- productiity and endpoint
reliability are critical are a ery good ft #or Fero)client
computing))specifcally! health care! fnancial serices!
hospitality and retail! along with local goernment and
education!& says Names 2uFFard! ice president #or marketing
at 0ano =ogic! a Fero)client 0C manu#acturer in (edwood City!
Cali#.
%peed Hp
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Innoations in wireless communications come and go! but
with serice proiders inesting heaily in blaFingly #ast =ong
-erm Eolution G=-E networks! it looks like the technology will
be around #or some time. -hough eriFon 8ireless was once
the sole =-E proider! now players #rom +-P- to Aoogle)
backed startup Clearwire are stepping into the arena))which
means seeral choices will soon exist #or accessing the web
while on the go as *uickly as you can in the oQce.
&-he emergence o# =-E speeds has reolutioniFed the mobile
experience #or small businesses!& says 8alt (ienbark! area
ice president #or mobility applications consulting at +-P-
/obility. &%alespeople will beneft by being able to collaborate
remotely with their peers! easily reiew and share large fles
and help preent serice technicians #rom making a second
trip.&
2ut you may not want to sign up #or =-E immediately. -he
serice has its problems6 Coerage is still spotty! and there
can be brutally expensie usage caps. 2ut! sooner rather than
later! the technology may be so robust that a single mobile
data connection will work in the oQce and on the road!
allowing businesses to drop their pricey internet serice #or a
single cheap =-E deal.
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+uto Uoom
-hanks to the likes o# @ord! A/ and -oyota! een small)
business owners can stop thinking company cars and start
thinking company Beet. +uto manu#acturers hae started
o"ering low)cost business)oriented tracking tools and
productiity #eatures that mirror the logistics packages o# big)
time Beets.
&@actory)embedded productiity tools help Beet owners
present data like where ehicles are! drier behaior and
dispatch options. +nd they make that in#ormation accessible
#rom any computer!& says Ed 0leet! product and business
deelopment manager #or connected serices at the @ord
/otor Company.
Nust be care#ul6 -hough Beet management tools are help#ul in
fguring out which deliery guy can handle that last)minute
pickup! improper utiliFation could make your sta" #eel like
you're spying on them.
-alking 0oint
7o! don't toss your keyboard *uite yet. 2ut do think o# oice)control technology as an always)at)the)ready assistant that
can help out when you're driing! caring #or patients or knee)
deep in hands)on work. &oice)recognition tools also can be
e"ectie in workplaces with document)intensie work Bows!&
says lad %e4noha! chie# technology oQcer at 2urlington!
/ass.)based 7uance Communications! which o"ers theragon AoV oice)recognition search app. &@or example! the
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#ederal goernment has mandated the use o# electronic
medical record systems to capture and share patient
in#ormation. 2ut they tend to be hard to use! template)
oriented and a good option #or oice recognition.&
Future Aspects of Computer Business-
I beliee that this inBection point can be described as going
#rom personal computing to personaliFed computing and will
be defned by tablets and smart phones that take all types o#
shapes! #orm #actors and designs that make the computing
experience more personaliFed and customiFable. -his
inBection point is 4ust as dramatic as when the 0C came on
the scene and cut the chord between the main#rames and
minis and brought personal computing local. +nother way to
think o# this is that we are moing into a phase in which
people want a 0C on their desktop and in their pocket.
2ut! it goes een deeper i# you look at the 0C! tablets and
smart phones as 4ust another screen in our digital lies. In the
#uture we will hae a lot o# screens in our lies as well. +
screen in our cars with a A chip in it so that our cars can be
connected to the cloud at all times. r screens in our
re#rigerator that is tied to application specifc #unctions
related to the kitchen and #ood. r a screen built into the
mirrors in our bathroom that is tied to the Internet and can
delier custom in#ormation on demand as we get ready to
head out #or the day.
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epending on who you talk to! e)Commerce is either the
greatest sunrise sector in India or a completely dead one.
pinions on an e)Commerce startup can range #rom D-he
+maFon o# India to DAoing bust by the end o# the *uarter.8hile there is no doubt that some players in the Indian e)
Commerce scene are doing well! the perception o# the #uture
o# these e)Commerce startups remains sharply diided.
So whats really going on9
-o understand what the #uture o# e)Commerce in India can
look like! lets peek into whats happening in other emerging
markets around the world that are presumably ahead o# the
cure #rom India.
e)/arketer estimates that there are $$ million online
shoppers in China today Gdefned as haing bought at least
one thing online! estimated to grow to 3$ million by $19.
-hats compared to roughly 15 million in the H%. -he
comparable number in India is 1 million right now. %o theChinese market is $$ times bigger than in India! and
conse*uently has seeral e)Commerce companies
either already I0ed and ac*uired or in line to do so. nly a
hand#ul hae gone public in India so #ar.
r you can compare with 2raFil Gwhich is presumably more
like India! where there are an estimated 3 million online
shoppers. /cKinsey estimates that almost a third o# these e)shoppers bought their frst item online last yearV
India maybe behind the cure on the numbers! but they are
growing #ast! and when they reach the $) million online
shoppers! you can sa#ely assume that there will at least be as
many e)Commerce players in India as there are in China. -hat
is to say! there will be at least 1)$ success#ul! large and
growing e)Commerce companies in India oer the next #ewyearsV
http://www.emarketer.com/(S(op1rwk45epvtl4f34wdjra45))/Article.aspx?R=1009466http://blog.exportnow.com/2011/10/chinese-e-commerce-looking-to-expand-through-u-s-ipos/http://csi.mckinsey.com/knowledge_by_topic/digital_consumer/where_is_brazils_ecommerce_market_goinghttp://www.emarketer.com/(S(op1rwk45epvtl4f34wdjra45))/Article.aspx?R=1009466http://blog.exportnow.com/2011/10/chinese-e-commerce-looking-to-expand-through-u-s-ipos/http://csi.mckinsey.com/knowledge_by_topic/digital_consumer/where_is_brazils_ecommerce_market_going
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/he $ndia di&erence
8hen it comes to India! though! you cant 4ust go by numbers
and comparisons. -he thing we repeatedly hear is that India is
a uni*ue market with uni*ue challenges! which also means itcreates uni*ue opportunities. Aien all this! who are going to
be these success#ul e)Commerce players o# tomorrowM
I think the success#ul companies o# tomorrow are going to
look di"erent #rom the ones that are on the top now. -heres
going to be 1)$ million new e)Commerce customers that
are going to be up #or grabs in the next #ew years. +nother
way to look at it is that in TS o# the e)Commerce shoppers o#
$19 still are aailable to be nabbed by e)Commerce sites.
+nd theyre going to come #rom predominantly two
categories. @irst! #rom -ier)$ and -ier) cities as the logistics
and connectiity there improe and second! young people
that get 4obsOpocket)money and start shopping online.
ew Customers: ew Strategies%o what can be done by e)Commerce startups hereM I think
its less about competing directly with the big players! but
more about competing to ac*uire the new customers. I think
there are broad things that could work
18 ew 6;periences
In many ways! the e)Commerce sites o# today are organiFed
#or the class o# people that are already #amiliar with onlineshopping. I# you hae a rough idea what you want to buy! you
go online and order it. 2ut #or the categories o# people coming
online! theyre probably looking #or new experiences!
experiences that dont exist yet.
28 ew (roduct Selection
-heres eidence that people #rom -ier)$ and -ier) cities
arent sure what theyre looking #or online! and conse*uently
http://yourstory.in/2012/12/how-to-acquire-a-customer-online/http://www.londonmet.ac.uk/fms/MRSite/acad/dass/ISJ%20Journal/V3N1/03_Barriers%20to%20E-commerce%20in%20developing%20countries_Lawrence&Tar.pdfhttp://yourstory.in/2012/12/how-to-acquire-a-customer-online/http://www.londonmet.ac.uk/fms/MRSite/acad/dass/ISJ%20Journal/V3N1/03_Barriers%20to%20E-commerce%20in%20developing%20countries_Lawrence&Tar.pdf
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dont know how to go about it. -hey may also be unhappy
with or unable to fgure out the selection o# products aailable
online.
e)Commerce sites should use data! analytics and the power o# big data to fgure out products could appeal to these new
customers. + power#ul recommendation engine that
understands the Daspiration dimension may be the need o#
the day.
38 ew Ways /o Connect
@orrester estimates that localiFation is one o# the top #actors
that will drie e)Commerce in India. + simple and streamlined
shopping experience on the mobile phone is another area that
can create di"erentiated experiences! as many peoples frst
experience o# the Internet will be #rom their phones L @or both
young people and #or people #rom the tier)$! cities. + good
mobile shopping experience is still missing.
%o it comes down to this L e)Commerce sites able to create
new and interesting shopping experiences hae a chance with
the new generation o# e)Commerce shoppers that are about
to come online. -he e)Commerce game has not been won yet!
and targeting the right market with the right experiences will
create the next generation o# winners.
http://www.assocham.org/arb/general/Forrester_Trends_In_Indias_eCommerc.pdfhttp://www.assocham.org/arb/general/Forrester_Trends_In_Indias_eCommerc.pdf
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Experience of the Student
-his new inBection point is being led by tablets and smart
phones but is bound to carry oer to a whole host o# others
screens people might choose to meet more personaliFed
needs oer time.
n the sur#ace! the 0C industry and 0C companies who hae a
history as hardware endors should see this as a new
opportunity to extend their 0C design and manu#acturing
prowess to this new extended personaliFed computing
opportunity. 2ut that is not the case. +nd it is really unclear to
me i# they eer will be able to extend their experience in 0C
and laptop expertise to personaliFed computing.
It gets een more interesting when you realiFe that hardware
is actually only 1Ord o# the e*uation. In the #uture o#
DpersonaliFed computing there is also the apps and serices
layer and then how all o# these work with and react to a cloud
based back end.
+t the moment! most o# the 8indows 0C endors realiFe that
moing to a tabletOsmart phone extension o# their business is
pretty tough. Indeed! the big guys seem to be putting more
energy in the core strengths! which are enterprise computing
http://techpinions.com/wp-content/uploads/2011/07/Screen-Shot-2011-07-21-at-10.43.53-PM.png
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and %/2. I dont think they will gie up but I suspect this will
be a big struggle #or them to create DpersonaliFed computing
deices that really add to their bottom line.
• 7o/o#eration of Guide / Her% Good
• Getting .-ard Re-ard during $ourse/ Nothing
• Results ( Brom I sem to H sem ) :
Sr!No! 7lass ,tained ut of Result (E)
1 !7om! I Sem 88 CAA "ass C4!4AEJ
8 !7om! II Sem 33A CAA "ass FF!AAEJ
3 !7om! III Sem 33A CAA "ass FF!AAEJ
4 !7om! IH Sem 349 CAA "ass F9!KAEJ
C !7om! H Sem 3A8 CAA "ass FA!4AEJ
TE END