Download - Monogram Credentials
The Monogram GroupChicago and Charlotte
Credentials Overview
Monogram specializes in creating and repositioning brands, then successfullytaking them to market.
For companies facing substantial growth opportunities or wanting to break out of a commoditized category, we offer a powerful blend of high-level strategic thinking and creative execution.
We excel at developing brands that project a larger, more sophisticated image ahead of the client’s current situation.
Founded in 1990 by our President, Scott Markman.
Our development process combines brand consulting and ad agency skill sets.
Brand Consultancy Advertising Agency
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The benefits of our approach are both immediate and sustainable.
Our integrated expertise is perfectly suited to address a broad range of brand and go-to-market challenges.
Market research:– quantitative studies– qualitative studies– executive interviewsBrand strategy and conceptingPositioning and messagingMarketing strategy and planningMarketing program development– integrated campaigns– promotionsSocial media programsGuerrilla marketingInternal communications
Advertising:– TV– radio– print– outdoor– onlineMedia planningand placementBrand identity systemsMarketing collateralEnvironmental graphicsTrade show booths
Direct:– email– printWeb site developmentVideos
We have deep experience in developing content for virtually any media and delivering smart, multichannel programs.
Our clients include many leading consumer and B2B brands, many of them global...
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...and several of Chicago’s most established civic and retail organizations.
We are also the leader in enabling Chinese manufacturers to penetrate the US market under their own brand.
Monogram has been featured in the media worldwide for our unique China practice.
Our senior creative team also has deep experience across a range of categories.
AssociationsAlternative energyBanking/financial servicesBeer, wine & spiritsBeverages (non-alcoholic)Business servicesConsumer packaged goodsCredit cardsEyecare, opticalFast foodGarden equipmentGolf coursesGovernmentHardware
HealthcareHigher educationHome furnishingsHome improvementHotel, lodgingInvestmentsLaw & legalLuxury itemsMgmt. consultingMuseumsNon-profitOffice suppliesPackaged goodsPrivate equity/venture capital
PublishersReal estateRecreational equipmentRecreation & entertainmentRetail stores & chainsShopping centers & mallsSnacks & confectionsSporting goodsTelecomTheatersTradeTourismToys & games
The Monogram management team.
Scott Markman, President
30 years of brand building and corporate design experience.
Media coverage: Wall Street Journal, Industry Week, Chicago Tribune, Chicago Sun-Times, AdAge, ARD German TV.
Speaking engagements: US-China Global Brand Summit, Asia-Pacific Chamber (Shanghai), National Venture Capital Assn., U of Chicago Booth School, Northwestern Kellogg Marketing Scholars and the British-American Business Council.
Responsibilities: Strategy and planning, business development, creative presentations, quality control
Harold Woodridge, Partner/Creative Director
30-year career with JWT, BBDO DDB and Monogram (since 2002).
Key clients (prior to Monogram): McDonald's, Kraft, Oscar Mayer, RCA, Wilson, Jim Beam, Wrigley and Fisher-Price.
Awards: Cannes Film Festival, Clios, Addys, NY & London Festivals, Mobius Awards, Effie Awards, Creativity Awards and Business Marketing Ass’n Awards.
Responsibilities: Strategy and planning, conceptual development, creative direction, creative presentations
Jackie Short, Partner/Director of Research
30-year career includes 11 years at Ameritech as Director of Market Research, 5 years at First Chicago in Consumer Credit.
Clients: Auntie Anne’s Pretzels, Fiskars Brands, University of Chicago, Wachovia Bank, Wal-Mart Portrait Studios, Union League Club of Chicago, Chicago Community Trust.
Responsibilities: Market research, strategy and planning, positioning and message development
Thank you for your time.The Monogram GroupWillis (Sears) Tower
233 S. Wacker Drive, Suite 410Chicago, Illinois 60606 USA
Tel: +1 312-726-4300Fax: +1 312-726-4308
www.monogramgroup.comwww.monogramgroup.com.cn
Scott Markman, [email protected]
