MOMENTS THAT MATTER
40% minutes viewed on
YouTube by
Millennials are on
smartphones
Source: Google and IPSOS
40% minutes viewed on
YouTube by
Millennials are on
smartphones
Source: Google and IPSOS
X
32%Online sales during Thanksgiving were mobile
42%use mobile specifically
to do research for
business purchases
Source: Google/Millward Brown Digital, B2B Path to Purchase Study 2014
Source: Google/Millward Brown Digital, B2B Path to Purchase Study 2014
Contacted the
retailer/manufacturer
25%
Compared
features
42%
Read
product info
43%
Compared
prices
48%
1 billion minutesopt-in viewing time for top 10 ads on YouTube in 2014
5% +1-3%sales lift
Source: Google & MarketShare
5% +1-3%sales lift
$0Source: Google & MarketShare
How do you show up in the
moments that matter?
Is each interaction better
than the last?
How do you connect when
advertising is optional?