Transcript
If You Build It They Will Come (If you build it properly.)
Think outside the app to turn potentials
into actual repeat customers.
Create positive experiences, in-store, on the web…
...make sure people find what they came for
Don’t just push messages to people. Pull them in by being (creatively) useful.
Provide value from day one. Give everyone a personalized experience.
Optimize for mobile. Save the bells & whistles for later.
Be omni (ditch the channel) There is no ‘mobile marketing’ when everything’s mobile.
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